Marketing Skills Collection

A collection of 23 sub-skills for marketing deliverables. Generates repeatable, high-quality outputs across CRO, copywriting, SEO, analytics, and growth.

When to use this skill

• Marketing Deliverables Needed: CRO, copy, SEO, analytics, growth outputs

• Repeatable High-Quality Outputs: Generate assets tuned to a single KPI

• Business Goal → Skill Mapping: Convert goals to specific marketing sub-skills

23 Sub-Skills Overview

CRO (Conversion Rate Optimization)

Sub-Skill Description

page-cro

Landing page conversion rate optimization

signup-flow

Signup flow optimization

onboarding

Onboarding experience improvement

form-optimization

Form optimization (fields, UX)

paywall

Paywall/pricing page optimization

Copywriting

Sub-Skill Description

copywriting

Ad/marketing copy writing

copy-editing

Improve existing copy

email-sequence

Email sequence design

social-content

Social media content

SEO

Sub-Skill Description

seo-audit

SEO audit and improvements

programmatic-seo

Programmatic SEO pages

comparison-page

Comparison page writing

schema-markup

Structured data markup

Ads & Analytics

Sub-Skill Description

analytics-tracking

Analytics tracking setup

paid-ads

Paid ads strategy/copy

ab-test

A/B test design

Strategy & Growth

Sub-Skill Description

launch-strategy

Product launch strategy

pricing-strategy

Pricing strategy

retention

Retention improvement strategy

churn-analysis

Churn analysis

growth-experiments

Growth experiment design

referral-program

Referral program design

content-strategy

Content strategy

Instructions

Step 1: Define Objective and Constraints

marketing_brief: objective: [single KPI - conversion rate, CTR, activation] target_audience: segment: [customer segment] pain_points: [key pain points] terminology: [terms they use] channel: [LP, email, social, SEO, ads] format: [format] offer: value_prop: [value proposition] positioning: [positioning] proof_points: [proof points]

Step 2: Select the Sub-Skill

Select the appropriate sub-skill for the situation:

When CRO is needed

→ page-cro, signup-flow, onboarding, form-optimization, paywall

When copy is needed

→ copywriting, copy-editing, email-sequence, social-content

When SEO is needed

→ seo-audit, programmatic-seo, comparison-page, schema-markup

When ads/analytics are needed

→ analytics-tracking, paid-ads, ab-test

When strategy/growth is needed

→ launch-strategy, pricing-strategy, retention, churn-analysis, growth-experiments

Step 3: Build the Prompt

Build structured prompt:

Marketing Asset Request

Product Context

• Product: [product name]
• Category: [category]
• Stage: [stage - early, growth, mature]

Audience

• Segment: [target segment]
• Pain Points: [1-3 pain points]
• Current State: [solution they currently use]

Offer

• Value Prop: [core value proposition]
• Differentiator: [differentiation point]
• Proof: [trust elements - numbers, clients, awards]

Constraints

• Tone: [tone - professional, casual, bold]
• Brand Voice: [brand voice guide]
• Do NOT: [things to avoid]

Output Format

• [desired format - table, checklist, bullets]

Step 4: Generate and Validate

Generate

claude task "generate marketing asset with sub-skill name"

Validation checklist

• KPI alignment
• Target audience fit
• Brand voice consistency
• Actionability

Step 5: Handoff + Measurement

Implementation Checklist

• Asset publishing
• Tracking event setup
• Success threshold definition

Tracking Events

A/B Test Proposals

1. [Hypothesis 1]: [variant] vs [control]
2. [Hypothesis 2]: [variant] vs [control]

Examples

Example 1: Landing Page CRO

Prompt:

Optimize the landing page for higher signup conversion. Audience: indie founders building side projects. Offer: AI co-pilot for product launches. Output: prioritized CRO changes + A/B tests.

Expected output:

• CRO checklist prioritized by impact/effort

• 3 A/B test hypotheses with expected lift

• Hero + CTA copy suggestions (3 variants each)

Example 2: Email Sequence

Prompt:

Create a 5-email welcome sequence for a B2B SaaS. Audience: ops managers at 50-500 employee companies. Goal: drive first workflow setup within 7 days.

Expected output:

Welcome Sequence

Email 1: Welcome (Day 0)

• Subject: Welcome to [Product] - Let's get started
• Goal: Account confirmation + quick win
• CTA: Complete profile

Email 2: Value Demo (Day 1)

• Subject: See what [Product] can do in 2 minutes
• Goal: Feature awareness
• CTA: Watch demo video

Email 3: First Workflow (Day 3)

• Subject: Create your first workflow (step-by-step)
• Goal: Activation milestone
• CTA: Create workflow

Email 4: Use Case (Day 5)

• Subject: How [Customer] saved 10 hours/week
• Goal: Social proof + inspiration
• CTA: Try this template

Email 5: Check-in (Day 7)

• Subject: Need help getting started?
• Goal: Rescue non-activated users
• CTA: Book a call / Reply for help

Metrics

Example 3: Programmatic SEO

Prompt:

Create a programmatic SEO template for comparison pages. Target: "[Tool A] vs [Tool B]" searches. Include: H1, meta description, comparison table, CTA.

Expected output:

• Page template with placeholders

• Schema markup (JSON-LD)

• Internal linking strategy

• Content guidelines per section

Best practices

• One KPI per deliverable: Avoid mixed objectives

• Audience specificity: Use segment-specific needs and terminology

• Instrument measurement: Set up tracking before launch

• Iterate with data: Treat outputs as hypotheses

Common pitfalls

• Mixed Objectives: Multiple goals in one asset

• Missing Audience Context: Unclear who it's for

• No Tracking/Validation Plan: Unable to measure impact

Troubleshooting

Issue: Output is generic

Cause: Vague product/audience information Solution: Provide positioning, competitors, proof points

Issue: Output conflicts with brand voice

Cause: No tone/voice constraints Solution: Provide brand do/don't list and sample copy

Issue: Can't measure impact

Cause: Tracking events not defined Solution: Define events and success thresholds in advance

Output format

Marketing Asset Report

Brief Summary

• Sub-Skill Used: [sub-skill]
• Objective: [KPI]
• Audience: [segment]

Deliverable

[generated asset]

Implementation Checklist

• Asset ready
• Tracking configured
• Success criteria defined

A/B Test Plan

Multi-Agent Workflow

Validation & Retrospectives

• Round 1 (Orchestrator): Coverage of 23 sub-skills across 5 categories

• Round 2 (Analyst): KPI alignment, prompt structure review

• Round 3 (Executor): Output format, actionability check

Agent Roles

Agent Role

Claude Brief composition, asset generation

Gemini Competitor research, trend analysis

Codex Tracking code generation, automation

Metadata

Version

• Current Version: 1.0.0

• Last Updated: 2026-01-21

• Compatible Platforms: Claude, ChatGPT, Gemini, Codex

Related Skills

• presentation-builder

• frontend-design

• image-generation

Tags

#marketing #cro #copywriting #seo #analytics #growth #automation