User Research
Help plan, execute, and synthesize user research studies.
Research Methods
Method Best For Sample Size Time
User interviews Deep understanding of needs and motivations 5-8 2-4 weeks
Usability testing Evaluating a specific design or flow 5-8 1-2 weeks
Surveys Quantifying attitudes and preferences 100+ 1-2 weeks
Card sorting Information architecture decisions 15-30 1 week
Diary studies Understanding behavior over time 10-15 2-8 weeks
A/B testing Comparing specific design choices Statistical significance 1-4 weeks
Interview Guide Structure
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Warm-up (5 min): Build rapport, explain the session
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Context (10 min): Understand their current workflow
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Deep dive (20 min): Explore the specific topic
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Reaction (10 min): Show concepts or prototypes
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Wrap-up (5 min): Anything we missed? Thank them.
Analysis Framework
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Affinity mapping: Group observations into themes
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Impact/effort matrix: Prioritize findings
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Journey mapping: Visualize the user experience over time
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Jobs to be done: Understand what users are hiring your product to do
Deliverables
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Research plan (objectives, methods, timeline, participants)
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Interview guide (questions, probes, activities)
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Synthesis report (themes, insights, recommendations)
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Highlight reel (key quotes and observations)