anysite Influencer Discovery

Find and analyze influencers across social platforms using anysite MCP. Discover content creators, evaluate their reach and engagement, and identify partnership opportunities.

Overview

• Discover influencers across Instagram, Twitter, LinkedIn, YouTube
• Analyze engagement and audience quality
• Track activity and content patterns
• Evaluate partnership fit based on niche and metrics
• Build influencer lists with contact information

Coverage: 85% - Excellent for Instagram, Twitter, LinkedIn, YouTube influencers.

Supported Platforms

• ✅ Instagram: Profile stats, posts, followers, engagement, Reels
• ✅ Twitter/X: User search, followers, tweets, engagement
• ✅ LinkedIn: B2B influencers, thought leaders, professional content
• ✅ YouTube: Channel search, subscribers, views, video performance
• ✅ Reddit: Community influencers, karma, post quality

Quick Start

Step 1: Search for Influencers

By platform:

• Instagram: search_instagram_posts with niche keywords + hashtags
• Twitter: search_twitter_users with niche keywords
• LinkedIn: search_linkedin_users with industry + "thought leader"
• YouTube: search_youtube_videos with niche, then analyze channels

Step 2: Analyze Profiles

Get detailed metrics:

• Instagram: get_instagram_user → followers, posts, engagement rate
• Twitter: get_twitter_user → followers, tweet frequency
• YouTube: get_youtube_channel_videos → subscribers, views, growth
• LinkedIn: get_linkedin_profile → connections, post engagement

Step 3: Evaluate Engagement

Check engagement quality:

• Post likes, comments, shares
• Engagement rate (engagement / followers)
• Audience authenticity (comment quality)
• Content consistency (posts per week)

Step 4: Build Influencer List

Export with:

• Name, handle, platform
• Follower count, engagement rate
• Niche/topics, content type
• Contact info (if available)
• Partnership fit score

Common Workflows

Workflow 1: Instagram Influencer Discovery

Scenario: Find Instagram influencers in sustainable fashion (10k-100k followers)

Steps:

1. Search by Hashtag/Keywords

search_instagram_posts(
  query="sustainable fashion OR eco friendly fashion",
  count=100
)
→ Extract unique user handles from results

2. Analyze Each Creator

For each unique handle:
  get_instagram_user(username)
  → Follower count, bio, profile type

Filter for:
- 10k-100k followers
- Business/Creator account
- Bio mentioning sustainability

3. Evaluate Content

For qualified creators:
  get_instagram_user_posts(username, count=30)

Analyze:
- Post frequency (consistency)
- Engagement rate per post
- Content quality and style
- Brand partnerships visible

4. Check Audience Quality

get_instagram_post_likes(post_id, count=100)
get_instagram_post_comments(post_id, count=50)

Look for:
- Real comments (not just emojis)
- Engaged community (questions, discussions)
- Geographic relevance

5. Get Contact Information

From Instagram bio:
- Email addresses
- Website links

If LinkedIn mentioned:
  search_linkedin_users(first_name, last_name)
  get_linkedin_profile(user)

Expected Output:

• 20-40 qualified influencers
• Engagement metrics for each
• Contact information for 60-70%
• Partnership fit scores

Workflow 2: LinkedIn Thought Leader Identification

Scenario: Find B2B thought leaders in SaaS/sales

Steps:

1. Search for Active Posters

search_linkedin_users(
  keywords="SaaS sales thought leader",
  title="VP Sales OR Head of Sales OR Chief Revenue Officer",
  count=100
)

2. Analyze Post Activity

For each candidate:
  get_linkedin_user_posts(urn, count=50)

Filter for:
- Posts 2-3x per week minimum
- High engagement (100+ reactions)
- Original content (not just shares)

3. Evaluate Influence

Check post engagement:
- Average reactions per post
- Comment quality and quantity
- Share count
- Follower growth signals

4. Assess Content Quality

Review posts for:
- Expertise demonstration
- Original insights
- Engagement with comments
- Consistency of messaging

Expected Output:

• 15-25 active thought leaders
• Content themes and topics
• Engagement metrics
• Partnership opportunities (guest posts, quotes, etc.)

Workflow 3: YouTube Creator Research

Scenario: Find YouTube creators in tech reviews

Steps:

1. Search for Niche Content

search_youtube_videos(
  query="tech review 2026",
  count=100
)
→ Extract unique channel names

2. Analyze Channels

For each channel:
  get_youtube_channel_videos(channel, count=30)

Check:
- Subscriber count
- Upload frequency
- Average views per video
- Video length (long-form vs shorts)

3. Evaluate Video Performance

For top videos:
  get_youtube_video(video_id)

Metrics:
- View count
- Like/dislike ratio
- Comments count
- Watch time signals (retention)

4. Analyze Audience Engagement

get_youtube_video_comments(video_id, count=100)

Look for:
- Active community
- Technical discussions
- Purchase decisions influenced

Expected Output:

• 10-20 relevant channels
• Subscriber and view metrics
• Engagement analysis
• Partnership fit assessment

MCP Tools Reference

Instagram

• search_instagram_posts - Find posts by keywords/hashtags
• get_instagram_user - Get profile with followers, bio
• get_instagram_user_posts - Get recent posts with engagement
• get_instagram_post_likes - Check audience authenticity
• get_instagram_post_comments - Analyze engagement quality
• get_instagram_user_friendships - Get followers list (for analysis)

Twitter/X

• search_twitter_users - Find users by keywords/bio
• get_twitter_user - Get profile with followers, tweets
• get_twitter_user_posts - Get recent tweets with engagement
• search_twitter_posts - Find influential tweets in niche

LinkedIn

• search_linkedin_users - Find professionals by keywords/title
• get_linkedin_profile - Get complete profile
• get_linkedin_user_posts - Get post history and engagement
• get_linkedin_user_skills - Verify expertise
• get_linkedin_user_connections - Network size (for own account)

YouTube

• search_youtube_videos - Find videos by keywords
• get_youtube_channel_videos - Get all videos from channel
• get_youtube_video - Get video metrics (views, likes)
• get_youtube_video_comments - Analyze audience engagement

Reddit

• search_reddit_posts - Find influential posts in subreddits
• reddit_user_posts - Get user's post history
• reddit_user_comments - Analyze community engagement

Output Formats

Chat Summary:

• Top 10 influencers with key metrics
• Engagement rate comparison
• Partnership recommendations
• Contact information found

CSV Export:

• Influencer name, handle, platform
• Followers, engagement rate
• Niche, content type
• Email, website
• Fit score (1-100)

JSON Export:

• Complete profile data
• All posts with engagement
• Audience demographics (if available)
• Historical metrics

Influencer Evaluation Framework

Reach Metrics

• Followers: Total audience size
• Views: Average content views
• Growth: Follower growth rate

Engagement Metrics

• Rate: Engagement / Followers
• Quality: Comment depth and relevance
• Consistency: Regular engagement patterns

Authenticity Indicators

• Audience Quality: Real vs. fake followers
• Comment Quality: Meaningful discussions
• Growth Pattern: Organic vs. purchased
• Engagement Distribution: Consistent vs. spiky

Content Quality

• Production Value: Visual/audio quality
• Originality: Unique vs. repurposed
• Consistency: Regular posting schedule
• Niche Alignment: On-brand content

Partnership Fit

• Audience Overlap: Match with target market
• Brand Alignment: Values and messaging
• Professionalism: Past partnerships, disclosure
• Availability: Contact information, responsiveness

Advanced Features

Micro-Influencer Strategy

Focus on 10k-50k followers for higher engagement:

Benefits:
- Higher engagement rates (5-10% vs. 1-3%)
- More authentic audience connections
- Lower partnership costs
- Niche expertise

Discovery approach:
- Use hashtag searches
- Analyze engagement vs. reach
- Prioritize niche relevance over size

Multi-Platform Presence Analysis

Identify influencers active across platforms:

1. Find on Instagram/Twitter
2. Search LinkedIn for professional presence
3. Check for YouTube channel
4. Look for website/blog (parse_webpage)

Benefits:
- Multiple touchpoints
- Diverse content formats
- Professional credibility
- Larger total reach

Audience Demographics Research

Analyze who follows the influencer:

Instagram:
- get_instagram_user_friendships(followers, count=100)
- Analyze follower profiles for patterns

LinkedIn:
- Check who engages with posts
- Identify follower job titles/industries

YouTube:
- Analyze comment demographics
- Check subscriber locations (if available)

Reference Documentation

• DISCOVERY_CRITERIA.md - Influencer evaluation criteria, scoring frameworks, and niche identification strategies

Troubleshooting

No Influencers Found:

• Broaden search keywords
• Try multiple hashtags
• Search across multiple platforms
• Reduce minimum follower requirements

Low Engagement Rates:

• Filter for engagement rate > 2-3%
• Focus on micro-influencers (smaller = higher engagement)
• Check for bot followers (sudden spikes)

No Contact Information:

• Check bio for email/website
• Look for LinkedIn profile
• Try website domain (parse_webpage)
• Search for media kit or press page

Ready to discover influencers? Ask Claude to help you find content creators, analyze engagement, or build influencer lists for your marketing campaigns!