Skill #92 — Beta Launch & Waitlist Campaign Generator

Category: Product Marketing / Launch Strategy
Pricing: $29 one-time | $19.99/month
ClawHub Handle: max_0x1
Status: Ready for submission

What This Skill Does

Generates a complete pre-launch campaign system for SaaS products, apps, hardware, courses, and communities — from the first teaser to launch day to early-access upgrade.

Most products fail before they launch because founders skip the pre-launch phase. This skill builds the audience before the door opens: waitlist landing page, email countdown sequence, Product Hunt launch kit, and early-access nurture sequence — all in one system.

4 Prompts

Prompt 1 — Waitlist Landing Page Copy (FREE)

Complete above-the-fold and below-the-fold copy for a waitlist/coming-soon page.

Output includes:

• Headline (6 variants: outcome, curiosity, pain, social proof, FOMO, bold claim)
• Subheadline (3 variants)
• Above-fold paragraph (2 versions: short/punchy and long/narrative)
• 3-benefit bullet block with proof points
• Social proof section (testimonial placeholders + stats to gather)
• FAQ section (5 questions from skeptical prospects)
• Footer CTA with urgency framing
• Email opt-in microcopy (label + placeholder + button text + GDPR note)
• Meta title + meta description (160 chars) for SEO

Free because: Every founder building in public needs this. It's the hook that feeds every other prompt.

Prompt 2 — 6-Email Countdown Campaign

A sequenced waitlist email series from signup to launch day.

Output includes:

• Email 1 (Day 0 — Confirmation): Welcome + what's coming + what they unlocked
• Email 2 (Day 3 — The Problem): The pain your product solves, with a story frame
• Email 3 (Day 7 — Behind the Scenes): What you're building and why it matters
• Email 4 (Day 14 — Social Proof Stack): Early tester quotes, beta results, waitlist count
• Email 5 (Day 21 — Founder Story): Why you built this, the moment of truth
• Email 6 (Launch Day): Access is open — 3-day early-bird price + urgency
• 3 subject line variants for each email (A/B test ready)
• Preview text for each email
• Optimal send times by email client behavior

Prompt 3 — Product Hunt Launch Kit

Full Product Hunt campaign assets for a top-10 finish on launch day.

Output includes:

• PH tagline (60 chars max) — 5 variants with hook analysis
• PH description (260 chars) — 3 variants
• First comment (maker comment) — 300-400 words: story, what you built, who it's for, ask
• Hunter outreach email + LinkedIn DM (if using an external hunter)
• Upvote-ask DM sequence: 3 messages (warm network / cold community / email blast)
• Twitter/X launch thread (8-10 tweets with hook)
• Slack/Discord community announcement (2 versions: member-facing and partner-facing)
• 24-hour war-room playbook: hourly checklist, response scripts for comments, when to push for upvotes

Prompt 4 — Early Access Nurture + Upgrade Sequence

Turns free beta/early-access users into paying customers.

Output includes:

• Day 0: Welcome + setup guide (activation email with first-win checklist)
• Day 2: Quick-win tip (habit-forming use case, not a feature dump)
• Day 7: Power user secret (advanced workflow, positions upgrade as next logical step)
• Day 14: Upgrade ask — 3 variants:
  • Outcome frame ("what would you do with 10x capacity?")
  • Social proof frame ("what paying users are doing now")
  • Urgency frame ("early-access pricing ends in 7 days")
• Day 30: Anniversary email + testimonial request + referral ask
• Churn rescue: 2 re-engagement emails for users who went dark after Day 7

Who This Is For

• SaaS founders launching their first product or running a Product Hunt campaign
• Indie hackers building in public who need a systematic pre-launch audience
• Course creators opening cohort enrollments or running a founding-member waitlist
• Hardware/physical product founders running a Kickstarter or Indiegogo pre-launch
• Community builders opening membership for the first time
• Agencies running product launches for clients

Inputs Required

Prompt 1 (Landing Page):

• Product name and one-line description
• Top 3 benefits (what does the user get?)
• Target customer (who is this for?)
• Main pain point it solves
• Launch date (or "TBD")
• Early-bird offer (if any)

Prompt 2 (Countdown Campaign):

• All Prompt 1 inputs plus:
• Origin story (why did you build this?)
• 2-3 beta tester results or quotes (or "none yet")
• Waitlist size at time of sending (for social proof)

Prompt 3 (Product Hunt):

• All Prompt 1 inputs plus:
• Category (App / Tool / SaaS / Hardware / etc.)
• 3 key features in plain English
• Pricing (free, freemium, paid, pricing not yet set)
• Launch date

Prompt 4 (Early Access Nurture):

• All Prompt 1 inputs plus:
• What does the user do in their first session? (first-win action)
• Paid plan features (what are they missing on free/beta?)
• Early-access pricing vs. full price (or "same price")

Example Output Quality

See /examples/example-snapflow.md for a complete worked example:

• SnapFlow (no-code workflow automation for non-technical teams)
• Las Vegas-based founder
• All 4 prompts run end-to-end

Pricing Strategy

• Free tier (Prompt 1): Waitlist landing page copy — hooks at the highest-urgency moment (pre-launch)
• Paid: $29 one-time or $19.99/month for all 4 prompts
• DFY service: $97 complete launch kit (Max runs all 4 prompts, delivers Google Doc package)
• Agency tier: $197/launch (white-label, client-ready Google Doc)

License

MIT-0 — free to use, modify, and distribute.