Book Proposal Generator
Category: Writing & Publishing
Skill Level: Intermediate
Time to Complete: 45-90 minutes per section
Pricing: Free tier (Prompt 1) | Full skill $29 one-time | DFY $197/proposal
What This Skill Does
Generates a complete, agent-ready nonfiction book proposal in 4 modular prompts. Each prompt produces one major section of a professional proposal — the same format expected by literary agents at top agencies (CAA, WME, Curtis Brown, Writers House).
Who This Is For:
- Nonfiction authors (business, self-help, memoir, narrative nonfiction)
- Thought leaders, coaches, consultants building authority
- Executives with a story to tell
- Journalists pitching narrative books
- Anyone who has been told "write a proposal first"
What You Get:
- Hook + Overview (the pitch) — FREE
- Market Analysis + Competing Titles
- Full Chapter-by-Chapter Outline
- Author Platform + Marketing Plan + Publisher Pitch Email
The 4 Prompts
Prompt 1 (FREE) — Hook & Overview
Produces:
- Title + 3 subtitle options (SEO-optimized, benefit-forward)
- One-sentence pitch (the "elevator hook" agents read in 10 seconds)
- One-paragraph summary (250 words — the query letter core)
- Why this book, why now, why you (the narrative hook section)
- Estimated word count + format recommendation (trade/hardcover/paperback)
Input you provide: Topic, your core argument, your background, intended reader
Prompt 2 — Market Analysis & Competing Titles
Produces:
- Target reader profile (demographics, psychographics, buying behavior)
- Market opportunity statement (with real market size framing)
- 5 comparable titles analysis: title, publisher, pub year, Amazon rank, how yours differs
- Positioning statement: "For [reader] who [need], [your book] is [category] that [differentiator]. Unlike [comp title], it [key advantage]."
- Bookstore placement guidance (section + subsection)
Input you provide: 3-5 comp titles, your key differentiators, market context
Prompt 3 — Chapter-by-Chapter Outline
Produces:
- Introduction outline (hook, premise, chapter roadmap, reader promise)
- Full outline for every chapter:
- Working chapter title
- 2-sentence description of content
- Core argument or insight delivered
- 1 story/case study/research anchor per chapter
- Word count estimate per chapter
- Conclusion outline (synthesis, call to action, lasting insight)
- Total book structure (chapters × estimated words = full manuscript scope)
Input you provide: List of chapters, core argument per chapter, key stories/examples
Prompt 4 — Author Platform + Marketing Plan + Publisher Pitch Email
Produces:
- Author bio (3 lengths: 50-word, 150-word, full bio for proposal)
- Platform section: speaking history, media appearances, social reach, email list, podcast, online courses — formatted for agents
- Marketing plan (what the publisher doesn't have to do):
- Pre-launch: ARC strategy, podcast tour, newsletter announcement
- Launch: press targets, speaking engagements, virtual events
- Post-launch: course upsell, DFY consulting, evergreen SEO content
- Comparable author marketing models (how similar authors built their platforms)
- Complete query letter (250 words — ready to paste into agent submission portals)
- Publisher pitch email (for direct submissions to editors via referral)
Input you provide: Your platform stats, media history, speaking experience
Pricing Strategy
| Tier | Price | What to Charge |
|---|---|---|
| DIY skill | $29 one-time | Use prompts yourself |
| DFY proposal | $197 | Max writes all 4 sections |
| DFY + revisions | $297 | Two revision rounds included |
| Agent query package | $97 add-on | 10 personalized query letters to specific agents |
Market context: Literary agents charge $0 (work on commission), but book proposal consultants charge $2,000-$8,000. Top ghostwriters charge $15,000-$50,000 for a full proposal + sample chapters. This skill delivers agent-ready output for $29.
Example Output
See example/ folder:
- Book: "The Human Firewall: How IT Leaders Build Security Culture Without Fear"
- Author: Marcus Rivera, IT Director → Cybersecurity Consultant, Las Vegas
- Target Publisher: Wiley, AMACOM, Berrett-Koehler
- Complete Hook & Overview, Market Analysis, 10-chapter outline, full Author Platform + query letter
Quality Standards
- Comparable titles must be published in the last 5 years (agents dismiss outdated comps)
- Word count targets: trade nonfiction 60,000-80,000 words
- Platform numbers must be current — agents fact-check
- Query letter must be under 300 words — agents read hundreds per day
- No academic language — proposals should read like the book: clear, direct, urgent
DFY Delivery Process
- Client fills out intake form (10 questions, 20 min)
- Max runs all 4 prompts with client's inputs
- Delivers Google Doc with all 4 sections + query letter
- Turnaround: 24-48 hours
- Pitch: "For the cost of one agent consultation, I'll write your entire book proposal."