Org Health Diagnostic

Eight dimensions. Traffic lights. Real benchmarks. Surfaces the problems you do not know you have and shows how problems in one dimension cascade to others.

Keywords

org health, organizational health, health diagnostic, health dashboard, health check, company health, functional health, team health, startup health, health scorecard, health assessment, risk dashboard, cross-functional health, dimension cascade, stage benchmarks

The 8 Dimensions

Dimension Overview

Dimension C-Suite Owner Core Question

1 Financial Health CFO Can we fund operations and invest in growth?

2 Revenue Health CRO Are customers staying, growing, and recommending us?

3 Product Health CPO Do customers love and use the product?

4 Engineering Health CTO Can we ship reliably and sustain velocity?

5 People Health CHRO Is the team stable, engaged, and growing?

6 Operational Health COO Are we executing our strategy with discipline?

7 Security Health CISO Are we protecting customers and maintaining compliance?

8 Market Health CMO Are we winning in the market and growing efficiently?

Dimension 1: Financial Health (CFO)

Metric Green (7-10) Yellow (4-6) Red (1-3)

Runway (months)

18 9-18 < 9

Burn multiple < 1.5x 1.5-2.5x

2.5x

Gross margin

70% 55-70% < 55%

Revenue concentration (top customer) < 10% 10-20%

20%

MoM growth rate Above benchmark At benchmark Below benchmark

Dimension 2: Revenue Health (CRO)

Metric Green (7-10) Yellow (4-6) Red (1-3)

NRR

110% 100-110% < 100%

Logo churn (annual) < 5% 5-10%

10%

Pipeline coverage (next Q)

3x 2-3x < 2x

CAC payback < 12 months 12-18 months

18 months

Win rate

25% 15-25% < 15%

Dimension 3: Product Health (CPO)

Metric Green (7-10) Yellow (4-6) Red (1-3)

NPS

40 20-40 < 20

DAU/MAU ratio

40% 20-40% < 20%

Core feature adoption

60% 30-60% < 30%

Time to value Decreasing QoQ Stable Increasing QoQ

CSAT

4.2/5 3.5-4.2 < 3.5

Dimension 4: Engineering Health (CTO)

Metric Green (7-10) Yellow (4-6) Red (1-3)

Deploy frequency Daily Weekly Monthly or less

Change failure rate < 5% 5-15%

15%

MTTR < 1 hour 1-4 hours

4 hours

Tech debt ratio (% of sprint) < 20% 20-35%

35%

P0/P1 incidents per month < 2 2-5

5

Dimension 5: People Health (CHRO)

Metric Green (7-10) Yellow (4-6) Red (1-3)

Regrettable attrition (annual) < 10% 10-20%

20%

eNPS

30 0-30 < 0

Time to fill (avg days) < 45 45-90

90

Manager:IC ratio 1:5-1:8 1:3-1:5 or 1:8-1:12 Outside range

Internal promotion rate

30% 15-30% < 15%

Dimension 6: Operational Health (COO)

Metric Green (7-10) Yellow (4-6) Red (1-3)

OKR completion rate

70% 50-70% < 50%

Decision cycle time < 48 hours 48hrs-1 week

1 week

Meeting effectiveness Clear outcomes Mixed No outcomes

Cross-functional initiative completion

80% on time 50-80% < 50%

Process documentation coverage

70% 40-70% < 40%

Dimension 7: Security Health (CISO)

Metric Green (7-10) Yellow (4-6) Red (1-3)

Security incidents (90 days) 0 1-2 minor 1+ major

Compliance status All current In progress Overdue/lapsed

Critical vuln remediation SLA 100% in SLA

90% < 90%

Security training completion

95% 80-95% < 80%

Pen test recency < 12 months 12-24 months

24 months

Dimension 8: Market Health (CMO)

Metric Green (7-10) Yellow (4-6) Red (1-3)

CAC trend Improving QoQ Stable Worsening QoQ

Organic vs paid lead mix

50% organic 30-50% organic < 30% organic

Win rate vs competitors Improving Stable Declining

Brand awareness (in ICP)

40% 20-40% < 20%

Pipeline contribution (marketing)

40% 20-40% < 20%

Scoring System

Individual Dimension Score

Each dimension scores 1-10 based on weighted metrics:

Dimension Score = Sum(metric_score x metric_weight) / Sum(weights)

Traffic Light: Green (7-10): Healthy -- maintain and optimize Yellow (4-6): Watch -- trend matters (improving or declining?) Red (1-3): Action required -- address within 30 days

Overall Health Score

Weighted average by company stage:

Dimension Seed Weight Series A Series B Series C+

Financial 20% 15% 15% 15%

Revenue 10% 20% 20% 20%

Product 25% 20% 15% 10%

Engineering 15% 15% 15% 10%

People 10% 10% 15% 15%

Operations 5% 10% 10% 15%

Security 5% 5% 5% 10%

Market 10% 5% 5% 5%

Stage-Adjusted Benchmarks

Different stages have different healthy ranges. A Seed company with 6-month runway is normal; a Series C company with 6-month runway is a crisis.

Stage Runway Target Burn Multiple Team Size Revenue Threshold

Seed

12 months Not applicable 2-10 Pre-revenue acceptable

Series A

18 months < 3x 10-40 $500K ARR

Series B

18 months < 2x 30-100 $3M ARR

Series C+

24 months < 1.5x 80-300 $15M ARR

Cascade Analysis

How Dimension Failures Propagate

This is the most important part of the diagnostic. Problems in one dimension inevitably create problems in others.

If This Is Red... Watch These Next... Why

Financial People -> Engineering -> Product Budget cuts -> hiring freeze -> velocity drops -> product stalls

Revenue Financial -> People -> Market Cash gap -> attrition risk -> positioning weakens

Product Revenue -> Market -> People NRR drops -> CAC rises -> top talent leaves

Engineering Product -> Revenue Features slip -> deals stall on missing features

People Engineering -> Product -> Revenue Velocity drops -> quality drops -> churn rises

Operations ALL dimensions degrade over time Execution failure cascades everywhere

Security Revenue (enterprise) -> Financial Enterprise deals blocked -> revenue impact

Market Revenue -> Financial Lead pipeline dries up -> sales suffers

Cascade Risk Decision Tree

START: Dimension scores calculated | v [Any dimension RED?] | +-- NO --> [Any dimension YELLOW with declining trend?] | | | +-- YES --> Monitor cascade. Check connected dimensions. | +-- NO --> Healthy. Maintain current approach. | +-- YES --> [Check cascade connections] | v [Are connected dimensions also Yellow/Red?] | +-- YES --> SYSTEMIC ISSUE. Root cause in the Red dimension. | Address Red dimension first. Connected will improve. | +-- NO --> ISOLATED ISSUE. Fix Red dimension before it cascades. Timeline: 30 days or cascade begins.

Dashboard Output Format

ORG HEALTH DIAGNOSTIC -- [Company] -- [Date] Stage: [Seed/A/B/C] Overall: [Score]/10 Trend: [Improving/Stable/Declining]

DIMENSION SCORES

Financial [G] 8.2 Runway 14mo, burn 1.6x Revenue [Y] 5.8 NRR 104%, pipeline thin (1.8x) Product [G] 7.4 NPS 42, DAU/MAU 38% Engineering [Y] 5.2 Debt at 30%, MTTR 3.2h People [R] 3.8 Attrition 24%, eNPS -5 Operations [Y] 6.0 OKR 65% completion Security [G] 7.8 SOC 2 complete, 0 incidents Market [Y] 5.5 CAC rising, win rate 22%

TOP PRIORITIES (address in order) [R] 1. People: attrition at 24% Impact: Engineering velocity drops in 60 days (cascade risk) Action: Retention audit + intervention for top 5 at-risk Owner: CHRO + CEO | Timeline: This week

[Y] 2. Revenue: pipeline at 1.8x Impact: Q+1 miss risk is high Action: Add 3 qualified opps in 30 days or adjust forecast Owner: CRO | Timeline: 30 days

[Y] 3. Engineering: tech debt at 30% Impact: Shipping velocity slows by Q3 Action: Dedicated debt sprint plan Owner: CTO | Timeline: 45 days

CASCADE WARNING People [R] --> Engineering [Y] cascade risk If attrition continues: engineering velocity drops -> product delays -> revenue impact in 2 quarters

DATA GAPS [!] Market: Brand awareness data needed [!] Operations: Meeting effectiveness not measured

Graceful Degradation

Not all data is always available. The diagnostic handles partial data:

Data Availability Approach

All metrics available Full scoring, all dimensions

Missing 1-2 metrics per dimension Score available metrics, flag gaps

Missing entire dimension Exclude from overall score, flag as "[data needed]"

Only 3-4 dimensions have data Partial diagnostic, clearly marked

Diagnostic Cadence

Frequency Scope Audience

Weekly Scorecard metrics only (2-3 per dimension) Leadership team

Monthly Full 8-dimension assessment CEO + direct reports

Quarterly Deep diagnostic with cascade analysis + benchmarks Board-ready report

Annual Full diagnostic + year-over-year comparison + strategy implications Board + investors

Red Flags

• Any dimension Red for 2+ consecutive months -- systemic problem, not a blip

• 3+ dimensions Yellow simultaneously -- organizational strain, prioritize ruthlessly

• Overall score declining 3+ months -- strategic review needed

• Cascade warning triggered and not addressed in 30 days -- will get worse

• Data gaps persist for 2+ cycles -- measurement culture problem

• Score improving but team sentiment declining -- measurement gaming

• No dimension ever Red -- either the company is exceptional or standards are too low

Integration with C-Suite

Dimension Owner Skill Drill-Down

Financial CFO Advisor (cfo-advisor ) Deep financial analysis

Revenue CRO Advisor (cro-advisor ) Pipeline and retention analysis

Product CPO Advisor (cpo-advisor ) PMF assessment and portfolio review

Engineering CTO Advisor (cto-advisor ) Technical health and debt analysis

People CHRO Advisor (chro-advisor ) Retention, engagement, org design

Operations COO Advisor (coo-advisor ) Process maturity, execution cadence

Security CISO Advisor (ciso-advisor ) Risk register, compliance status

Market CMO Advisor (cmo-advisor ) Positioning, channel effectiveness

Output Artifacts

Request Deliverable

"How healthy is the company?" Full 8-dimension dashboard with traffic lights

"What should we fix first?" Prioritized action list with cascade analysis

"Prepare health section for board" Board-ready health summary with trends

"Compare to last quarter" Quarter-over-quarter comparison with trend arrows

"Where are we at risk?" Cascade risk map with interconnected failures

"What data do we need?" Data gap analysis with collection recommendations