Content Repurposer

Transform source content into platform-optimized posts using framework fitting.

Core job: Take content from any source → understand context → extract snippets → match to templates → optimize for each platform.

Context Awareness (Critical)

Brand Context

OpenEd is a company, not an individual.

Aspect Implication

Voice Brand account, not personal ("we" not "I")

Authority 125,000+ families, 9 states, tuition-free resources

Tone Helpful expert, not salesy. Permission-giving, not preachy.

Identity Pro-child, not anti-school. Mix and match philosophy.

Always load: opened-identity for full brand context.

Source Context

The source determines voice and framing:

Source Voice Framing Tagging

Podcast guest Third person Make THEM look good Tag guest on all platforms

Newsletter First person plural "We found..." "Our team..." Tag mentioned sources

Archive article Authority Fresh angle, current relevance Tag original author if external

Staff insight First person plural Share the discovery Internal attribution

Podcast guest example:

❌ "I learned so much from Ken Danford..." ✅ "Ken Danford (@northstarteens) explains why..." ✅ "@kendanford's insight on self-directed learning..."

The Framework Fitting Process

Step 1: Identify Source Type

What am I repurposing? ├─ Podcast episode → Load guest context, prepare @handles ├─ Newsletter → Extract TTT segments (Thought/Trend/Tool) ├─ Article → Extract key insights, stats, quotes ├─ Archive content → Find fresh angle, check current relevance └─ Raw insight → Match to template directly

Step 2: Extract Snippets by Type

From any source, identify standalone pieces:

Snippet Type What to Extract Best Templates

hot_take Opinion that stands alone Contrarian, Paradox Hook, Call BS

stat Data point + interpretation Authority, Commentary, Data Story

how_to Actionable advice List, Thread, Tips, Carousel

quote Memorable line from source Quote + Commentary

story Transformation arc Story, Day-in-Life

Step 3: Check Nearbound

Before drafting, check for taggable people:

1. Identify all names mentioned
2. Search: Studio/Nearbound Pipeline/people/
3. If found → Get @handle for target platform
4. If not found → Note for future profile creation

Priority tags: Podcast guests, quoted experts, tool/curriculum founders.

Step 4: Route to Platforms

Snippet LinkedIn X Instagram Facebook

hot_take Contrarian Paradox Hook Quote card Agree/Disagree

stat Authority Commentary Carousel Question

how_to List Thread Carousel Fill-blank

quote Quote + Hot Take Commentary Quote card Validation

story Transformation Thread Carousel Story post

Step 5: Apply Platform Constraints

Platform Length Hashtags Links Tone

LinkedIn 200-500 words 3-5 OK in body Professional authority

X 70-100 chars 0-2 In reply Punchy, scroll-stopping

Instagram 30-150 chars 5-10 Bio only Casual, visual-first

Facebook 10-40 words 0 Comments only Conversational, questions

TikTok 50-150 chars 3-5 Bio only Casual, trend-aware

Template Quick Reference

Load full templates from: .claude/skills/text-content/references/

LinkedIn (6 categories)

• linkedin/engagement.md

• Polls, Agree/Disagree (16 templates)

• linkedin/story.md

• Transformations, Values (24 templates)

• linkedin/list.md

• Tips, Frameworks (17 templates)

• linkedin/contrarian.md

• Hot takes, Rants (20 templates)

• linkedin/authority.md

• Quotes, How-to (26 templates)

• linkedin/community.md

• Shoutouts, Introductions (15 templates)

X/Twitter

• templates/post-structures.md

• 100+ formats

• templates/one-liners.md

• 12 punchy patterns

Instagram/Facebook

• platforms/instagram-captions.md

• platforms/facebook.md

Output Format

For each platform, produce:

[Platform] Post

Template: [Template name used] Source: [What this came from]

[The actual post content]

Tags: @handle1 @handle2 Hashtags: #tag1 #tag2 (platform-appropriate count) Visual direction: [If needed - quote card, carousel, etc.]

Dimension Handling (Visual Assets)

When source includes a 16:9 infographic or thumbnail:

Original (16:9 - article thumbnail) │ ├─→ Instagram Feed (4:5) │ Prompt: "Adapt this infographic to 4:5 portrait, │ prioritize [key element], crop or extend background" │ ├─→ Instagram/Facebook Square (1:1) │ Prompt: "Center the key message, square crop" │ └─→ Stories/Reels Cover (9:16) Prompt: "Vertical adaptation, text readable on mobile"

Use: nano-banana-image-generator with re-input of original image.

Voice Constraints (Always Apply)

From ai-tells

• HARD BLOCKS:

❌ No correlative constructions:

• "X isn't just Y - it's Z"

• "It's not about X, it's about Y"

❌ No forbidden words:

• delve, comprehensive, crucial, leverage, landscape, navigate, foster, facilitate, realm, paradigm, embark, journey, tapestry, myriad, multifaceted, seamless, cutting-edge

❌ No setup phrases:

• "The best part?", "What if I told you", "Here's the thing", "Let's be honest"

❌ No staccato patterns:

• "No fluff. No filler. Just results."

Dash usage: Hyphens with spaces - like this. Never em dashes.

Batch Processing Mode

When repurposing multiple pieces (e.g., full newsletter → social):

1. Read entire source
2. Extract ALL snippets (usually 3-5 per newsletter)
3. For each snippet: ├─ Identify type (hot_take, stat, how_to, quote, story) ├─ Check nearbound for tags └─ Generate 2-3 platform drafts
4. Output organized by platform: ├─ LinkedIn (2-3 posts) ├─ X (2-3 posts) ├─ Instagram (1-2 posts + visual direction) └─ Facebook (1-2 posts)

Expected output: 6-9 total posts per newsletter/article.

When to Use This Skill

Use content-repurposer when:

• Newsletter is complete → need social posts

• Podcast is published → need clip promotions

• Article is live → need distribution posts

• Archive content identified → need fresh framing

• Any content needs multi-platform adaptation

Don't use for:

• Original content creation (use specific content skills)

• Video production (use video-caption-creation)

• Newsletter writing (use opened-daily-newsletter-writer)

Related Skills

• text-content

• Full template library (this skill routes TO those templates)

• newsletter-to-social

• Automated newsletter → social (uses this methodology)

• opened-identity

• Brand voice (always load)

• ai-tells

• Hard blocks (always apply)

• nano-banana-image-generator

• Visual adaptations

Example: Podcast Guest Repurposing

Source: Podcast with Ken Danford about self-directed learning

Step 1: Identify source type → Podcast guest

Step 2: Extract snippets:

• hot_take: "The best thing a school can do is get out of the way"

• stat: "75% of North Star teens go to college - without transcripts"

• story: Ken quit teaching to prove schools are optional

Step 3: Check nearbound → Ken Danford profile exists, @kendanford on X

Step 4: Draft posts:

LinkedIn (Authority):

Ken Danford spent 10 years as a public school teacher.

Then he quit to prove schools are optional.

His self-directed learning center, North Star, has helped hundreds of teens:

• No grades
• No transcripts
• 75% college attendance rate

The secret? "Get out of the way and let them lead."

Full conversation on the OpenEd podcast: [link]

#SelfDirectedLearning #AlternativeEducation #Homeschooling

X:

"The best thing a school can do is get out of the way."

@kendanford quit teaching to prove it. 75% of his students go to college - without transcripts.

[link to episode]

Instagram (Quote card direction):

Visual: Quote card with Ken's face + "Get out of the way and let them lead." Caption: When a 10-year teacher quits to prove schools are optional... and it works. Link in bio.

#homeschool #selfdirectedlearning #alternativeeducation #unschooling #parentingtips

Framework fitting is the core technique. This skill specializes in it.