Amazon Seller
Comprehensive skill for automating Amazon seller operations and FBA management.
Core Workflows
1. Seller Central Pipeline
AMAZON SELLER OPERATIONS:
┌─────────────────────────────────────────────────────────┐
│ LISTING MANAGEMENT │
│ Create → Optimize → Price → Inventory → Monitor │
└────────────────────────┬────────────────────────────────┘
▼
┌─────────────────────────────────────────────────────────┐
│ ORDER FULFILLMENT │
│ FBA: Amazon handles │ FBM: Seller handles │
└────────────────────────┬────────────────────────────────┘
▼
┌─────────────────────────────────────────────────────────┐
│ ADVERTISING (PPC) │
│ Sponsored Products │ Brands │ Display │
└────────────────────────┬────────────────────────────────┘
▼
┌─────────────────────────────────────────────────────────┐
│ ANALYTICS & GROWTH │
│ Sales Reports │ Profit Analysis │ Market Research │
└─────────────────────────────────────────────────────────┘
2. Automation Triggers
automations:
- name: low_stock_alert
trigger:
metric: fba_inventory
condition: "< 14_days_supply"
actions:
- send_alert: slack
- create_shipment_plan
- reorder_from_supplier
- name: price_adjustment
trigger:
event: competitor_price_change
threshold: 5%
actions:
- recalculate_price
- update_listing
- log_change
- name: review_request
trigger:
event: order_delivered
delay: 7_days
actions:
- check_return_status
- send_review_request
Product Listing Management
Listing Optimization
listing_template:
title:
format: "{{brand}} {{product_name}} - {{key_feature}} | {{variant}}"
max_chars: 200
rules:
- capitalize_first_word
- no_promotional_phrases
- include_main_keywords
bullet_points:
count: 5
format: |
• {{benefit}} - {{feature_description}}
guidelines:
- Start with key benefit
- Include dimensions/specs
- Address common questions
- Use relevant keywords
description:
format: enhanced_brand_content # or basic_html
sections:
- brand_story
- key_features
- specifications
- usage_instructions
backend_keywords:
max_bytes: 250
strategy:
- Include misspellings
- Add synonyms
- No punctuation
- No repeated words
Keyword Research
keyword_strategy:
tools:
- helium10
- jungle_scout
- amazon_brand_analytics
categories:
primary_keywords:
- High search volume
- High relevance
- Moderate competition
secondary_keywords:
- Long-tail variations
- Question phrases
- Comparison keywords
backend_keywords:
- Misspellings
- Abbreviations
- Foreign translations
tracking:
monitor_rankings: daily
track_competitors: weekly
Inventory Management
FBA Inventory Planning
inventory_planning:
reorder_rules:
- sku: "PROD-001"
reorder_point: 30_days_supply
target_stock: 90_days_supply
lead_time: 21_days
min_order_qty: 500
storage_optimization:
aged_inventory:
threshold: 180_days
actions:
- create_removal_order
- run_promotion
- adjust_price
storage_fees:
monitor: monthly
optimize_for: Q4 # Holiday season
shipment_automation:
trigger: stock_below_reorder
workflow:
- calculate_quantity
- create_shipment_plan
- generate_labels
- notify_warehouse
Inventory Dashboard
FBA INVENTORY STATUS
═══════════════════════════════════════
OVERVIEW:
Total SKUs: 245
In Stock: 198
Low Stock: 32
Out of Stock: 15
INVENTORY HEALTH:
Healthy ██████████████░░ 78%
Excess ████░░░░░░░░░░░░ 12%
Stranded ██░░░░░░░░░░░░░░ 6%
Aged (180+ days) █░░░░░░░░░░░░░░░ 4%
TOP SELLERS (Days of Supply):
┌──────────────────┬───────────┬──────────┐
│ Product │ Stock │ Days │
├──────────────────┼───────────┼──────────┤
│ Widget Pro │ 1,245 │ 28 ⚠️ │
│ Gadget Plus │ 856 │ 45 ✓ │
│ Accessory Kit │ 2,340 │ 120 📈 │
└──────────────────┴───────────┴──────────┘
RECOMMENDED ACTIONS:
• Reorder Widget Pro (28 days supply)
• Create removal for excess Accessory Kit
• Investigate 15 stranded SKUs
Pricing Strategy
Dynamic Pricing
pricing_rules:
- name: compete_for_buy_box
conditions:
- has_buy_box: false
- competitor_price: "<= my_price"
action:
adjust: match_lowest - $0.01
floor: min_profit_price
- name: demand_based
conditions:
- sales_velocity: "> 2x_average"
- stock_level: "> 60_days"
action:
adjust: "+5%"
ceiling: max_price
- name: clearance
conditions:
- stock_age: "> 150_days"
- sales_velocity: "< 0.5x_average"
action:
adjust: "-15%"
floor: cost + fees
Profit Calculator
profit_calculation:
revenue:
- sale_price
- shipping_credit
costs:
- product_cost
- shipping_to_fba
- fba_fulfillment_fee
- referral_fee
- storage_fee
- advertising_cost
formula: |
Profit = Sale Price
- Product Cost
- FBA Fee (size-based)
- Referral Fee (15% typical)
- Storage Fee (monthly)
- Inbound Shipping
- PPC Cost (ACoS-based)
example:
sale_price: $29.99
product_cost: $8.00
fba_fee: $4.75
referral_fee: $4.50
storage_fee: $0.25
shipping: $1.50
ppc_cost: $2.00
profit: $8.99 (30% margin)
Advertising (PPC)
Campaign Structure
ppc_structure:
sponsored_products:
auto_campaigns:
- name: "{{product}}_Auto_Research"
targeting: auto
budget: $20/day
purpose: keyword_discovery
manual_campaigns:
- name: "{{product}}_Exact"
match_type: exact
keywords: top_performers
budget: $50/day
- name: "{{product}}_Phrase"
match_type: phrase
keywords: mid_performers
budget: $30/day
- name: "{{product}}_Broad"
match_type: broad
keywords: discovery
budget: $20/day
bid_optimization:
target_acos: 25%
rules:
- condition: "acos < 20%"
action: "increase_bid_10%"
- condition: "acos > 35%"
action: "decrease_bid_15%"
- condition: "no_sales_7_days"
action: "pause_keyword"
PPC Dashboard
PPC PERFORMANCE - LAST 30 DAYS
═══════════════════════════════════════
OVERVIEW:
Spend: $4,523
Sales: $18,750
ACoS: 24.1%
TACoS: 8.2%
Orders: 625
BY CAMPAIGN TYPE:
Sponsored Products ████████████████ $3,200
Sponsored Brands ████░░░░░░░░░░░░ $823
Sponsored Display ██░░░░░░░░░░░░░░ $500
TOP KEYWORDS:
┌────────────────────┬────────┬───────┬──────┐
│ Keyword │ Spend │ Sales │ ACoS │
├────────────────────┼────────┼───────┼──────┤
│ wireless charger │ $450 │ $2,100│ 21% │
│ fast charging pad │ $320 │ $1,450│ 22% │
│ phone charger │ $280 │ $980 │ 29% │
└────────────────────┴────────┴───────┴──────┘
RECOMMENDATIONS:
• Increase bid on "wireless charger" (+15%)
• Add negative: "car charger" (0 conversions)
• Test new keyword: "qi charger" (competitor)
Order Management
Order Processing
order_workflows:
fba_orders:
# Amazon handles fulfillment
automation:
- monitor_returns
- respond_to_messages
- request_reviews
fbm_orders:
# Seller handles fulfillment
workflow:
- receive_order
- pick_pack
- generate_label
- ship_order
- confirm_shipment
- upload_tracking
multi_channel:
# FBA for non-Amazon orders
sources:
- shopify
- ebay
- website
action: create_mcf_order
Customer Communication
messaging_automation:
order_shipped:
delay: immediate
template: |
Hi {{buyer_name}},
Your order has shipped! Here's your tracking: {{tracking}}
Estimated delivery: {{delivery_date}}
Thank you for your purchase!
review_request:
delay: 7_days_after_delivery
conditions:
- no_return_requested
- no_negative_feedback
template: seller_central_request_review
Analytics & Reporting
Sales Dashboard
SALES PERFORMANCE - THIS MONTH
═══════════════════════════════════════
Revenue: $45,230 (+12% MoM)
Units: 1,892 (+8% MoM)
Orders: 1,654 (+10% MoM)
PROFIT BREAKDOWN:
Gross Revenue $45,230
- Product Cost $15,200 (33.6%)
- Amazon Fees $12,450 (27.5%)
- Advertising $3,680 (8.1%)
= Net Profit $13,900 (30.7%)
BY PRODUCT:
Widget Pro ████████████░░░░ $18,500
Gadget Plus ████████░░░░░░░░ $12,300
Accessory ██████░░░░░░░░░░ $8,430
Bundle ████░░░░░░░░░░░░ $6,000
BUY BOX %:
Widget Pro ████████████████ 95%
Gadget Plus ██████████████░░ 88%
Accessory ████████████░░░░ 78%
API Integration
SP-API Examples
# List Orders
orders = sp_api.orders.get_orders(
MarketplaceIds=["ATVPDKIKX0DER"],
CreatedAfter="2024-01-01T00:00:00Z",
OrderStatuses=["Unshipped", "PartiallyShipped"]
)
# Update Inventory
sp_api.fba_inventory.create_inbound_shipment_plan(
ShipFromAddress=warehouse_address,
InboundShipmentPlanRequestItems=[
{
"SellerSKU": "PROD-001",
"Quantity": 500
}
]
)
# Get Product Fees
fees = sp_api.products.get_my_fees_estimate_for_sku(
SellerSKU="PROD-001",
MarketplaceId="ATVPDKIKX0DER",
PriceToEstimateFees={"ListingPrice": {"Amount": 29.99}}
)
Best Practices
- Optimize Listings: Keywords, images, A+ content
- Monitor Buy Box: Maintain competitive pricing
- Manage Inventory: Avoid stockouts and excess
- Control ACoS: Optimize PPC efficiency
- Respond Quickly: 24-hour message response
- Track Metrics: Daily sales and profit review
- Plan for Seasons: Q4 inventory prep
- Stay Compliant: Follow Amazon policies