Brand Guidelines Generator

Create comprehensive brand guidelines to ensure consistent visual and verbal identity.

Overview

This skill helps you:

• Create brand style guides from scratch

• Document existing brand elements

• Define usage rules and examples

• Maintain brand consistency

How to Use

Create New Guidelines

"Create brand guidelines for [Company Name]" "Help me document our brand identity" "Generate a style guide based on our logo and colors"

Update Existing

"Add social media guidelines to our brand guide" "Update our color palette documentation" "Define voice and tone guidelines"

Brand Guidelines Structure

Complete Guide Template

[Brand Name] Brand Guidelines

Table of Contents

1. Brand Overview
2. Logo Usage
3. Color Palette
4. Typography
5. Imagery
6. Voice & Tone
7. Applications
8. Do's and Don'ts

1. Brand Overview

Mission

[One sentence: Why does the brand exist?]

Vision

[One sentence: What future does the brand aspire to?]

Values

• [Value 1]: [Brief description]
• [Value 2]: [Brief description]
• [Value 3]: [Brief description]

Brand Personality

[3-5 adjectives that describe the brand] Example: Innovative, Approachable, Trustworthy

Target Audience

[Primary and secondary audience descriptions]

2. Logo Usage

Primary Logo

[Logo image placeholder]

Logo Variations

• Primary: Full color, horizontal
• Secondary: Stacked/vertical
• Icon/Mark: Symbol only
• Wordmark: Text only

Clear Space

Minimum clear space around logo: [X] times the height of [element]

Minimum Sizes

• Print: [X] inches / [Y] mm
• Digital: [X] pixels

Logo Colors

Logo Don'ts

• ❌ Don't stretch or distort
• ❌ Don't rotate
• ❌ Don't change colors
• ❌ Don't add effects (shadows, gradients)
• ❌ Don't place on busy backgrounds

3. Color Palette

Primary Colors

Secondary Colors

[Same format as above]

Accent Colors

[Same format as above]

Color Usage

• Primary Blue: Headlines, CTAs, primary elements
• Secondary Gray: Body text, borders
• Accent Green: Success states, highlights

Accessibility

All text must meet WCAG 2.1 AA contrast requirements:

• Normal text: 4.5:1 minimum
• Large text: 3:1 minimum

4. Typography

Primary Font

[Font Name] - [Source/License]

Secondary Font

[Font Name] - [When to use]

Font Sizes

Line Heights

• Headings: 1.2
• Body text: 1.5
• Small text: 1.4

5. Imagery

Photography Style

• [Lighting]: Natural, bright
• [Composition]: Clean, minimal
• [Subjects]: Real people, authentic moments

Illustration Style

[If applicable - describe style, colors, line weights]

Iconography

• Style: [Outline/Filled/Duotone]
• Stroke width: [X]px
• Corner radius: [X]px
• Grid size: [24x24, 16x16]

Image Don'ts

• ❌ No stock photos that look staged
• ❌ No outdated technology
• ❌ No images that conflict with brand values

6. Voice & Tone

Brand Voice

Our voice is: [Adjective], [Adjective], [Adjective]

Tone by Context

Writing Guidelines

• Use active voice
• Keep sentences short (15-20 words)
• Avoid jargon unless necessary
• Address the reader directly ("you")

7. Applications

Business Cards

[Specifications and layout]

Email Signature

[Name] [Title] [Company] [Phone] | [Email] [Website]

Social Media

Presentation Templates

[Slide specifications and examples]

8. Do's and Don'ts

Do's ✅

• Use approved color combinations
• Maintain clear space around logo
• Follow typography hierarchy
• Use high-quality images
• Stay consistent across channels

Don'ts ❌

• Alter logo proportions
• Use off-brand colors
• Mix too many fonts
• Use low-resolution assets
• Deviate without approval

Quick Reference Card

[Brand] Quick Reference

Colors

🔵 Primary: #XXXXXX ⚪ Secondary: #XXXXXX 🟢 Accent: #XXXXXX

Fonts

Headlines: [Font] Bold Body: [Font] Regular

Logo

• Minimum size: XXpx
• Clear space: Xpx
• File formats: SVG, PNG, PDF

Voice

[3 key adjectives]

Limitations

• Cannot create visual assets (logos, images)

• Color specifications should be verified

• Typography licensing is user's responsibility

• Legal review recommended for usage rights