Social Media Marketing Expert

Comprehensive knowledge of social media strategy, content creation, community management, and platform optimization.

Core Competencies

platform_strategy:

• "Platform selection and focus"
• "Content pillars development"
• "Posting schedule optimization"
• "Hashtag strategy"
• "Algorithm understanding"

content_creation:

• "Native platform formats"
• "Visual content best practices"
• "Video strategy"
• "Ephemeral content (Stories)"
• "User-generated content"

community_management:

• "Engagement tactics"
• "Response frameworks"
• "Audience building"
• "Crisis management"
• "Influencer relationships"

Platform Strategies

Instagram

instagram: audience: "18-44, visual-first, lifestyle focus" content_types: feed_posts: formats: ["Carousels", "Single image", "Video"] frequency: "4-7 posts/week" best_times: "11am-1pm, 7pm-9pm"

reels:
  length: "15-90 seconds"
  style: "Entertaining, trending audio"
  frequency: "5-7 per week"
  best_practices:
    - "Hook in first 3 seconds"
    - "Use trending sounds"
    - "Add captions"
    - "Native editing preferred"

stories:
  frequency: "3-5 per day"
  content:
    - "Behind the scenes"
    - "Polls and questions"
    - "Quick updates"
    - "Link sharing"
  engagement: "Use interactive stickers"

lives:
  frequency: "1-2 per week"
  duration: "30-60 minutes"
  content:
    - "Q&A sessions"
    - "Product launches"
    - "Collaborations"

algorithm_factors: - "Engagement rate" - "Relationship signals" - "Timeliness" - "Content type diversity" - "Time spent on post"

hashtag_strategy: quantity: "3-5 per post (quality over quantity)" mix: - "1-2 branded" - "2-3 niche specific" - "1-2 community" placement: "In caption or first comment"

TikTok

tiktok: audience: "16-34, entertainment-first" content_types: regular_videos: length: "15-60 seconds optimal" frequency: "1-3 per day" style: "Raw, authentic, entertaining"

trending:
  action: "Jump on trends within 24-48 hours"
  adaptation: "Make it relevant to your niche"

best_practices: hooks: - "Start with movement" - "Ask a question" - "Make a bold statement" - "Use pattern interrupt"

retention:
  - "Keep cuts fast"
  - "Add on-screen text"
  - "Loop-worthy endings"
  - "Storytelling arc"

algorithm_factors: - "Watch time / completion rate" - "Rewatches" - "Shares" - "Comments" - "Profile visits after viewing"

trending_sounds: strategy: "Use trending sounds early" discovery: "Creative Center, For You page"

LinkedIn

linkedin: audience: "B2B professionals, decision makers" content_types: text_posts: length: "1200-1500 characters optimal" format: - "Hook first line" - "Short paragraphs" - "White space" - "Strong CTA" frequency: "3-5 per week"

carousels:
  slides: "8-12 optimal"
  design: "Clean, branded, mobile-first"
  content: "Educational, actionable"

articles:
  length: "1500-2000 words"
  frequency: "1-2 per month"
  content: "Thought leadership, deep dives"

video:
  length: "Under 2 minutes"
  type: "Native upload preferred"
  content: "Tips, insights, behind scenes"

best_practices: posting_times: "Tue-Thu, 8-10am, 12pm, 5-6pm" engagement: - "Respond to all comments" - "Comment on others' posts first" - "Tag relevant people" - "Ask questions"

algorithm_factors: - "Dwell time" - "Comments (especially long ones)" - "Shares" - "Profile clicks" - "Connection relevance"

Facebook

facebook: audience: "25-54, community focus" content_types: posts: formats: ["Video", "Links", "Images", "Carousels"] frequency: "1-2 per day" best_times: "1-4pm"

reels:
  length: "15-90 seconds"
  style: "Similar to Instagram Reels"

groups:
  purpose: "Community building"
  engagement: "Daily interaction"
  content: "Exclusive, discussion-driven"

lives:
  boost: "Higher organic reach"
  content: "Events, Q&A, launches"

best_practices: native_video: "Upload directly, no YouTube links" engagement: "Respond within 1 hour" groups: "Build owned community"

algorithm_factors: - "Meaningful interactions" - "Comments > Reactions > Shares" - "Native content preferred" - "Video watch time"

Twitter/X

twitter_x: audience: "News, real-time, conversations" content_types: tweets: length: "100-200 characters optimal" frequency: "3-10 per day" formats: ["Text", "Images", "Polls", "Threads"]

threads:
  length: "5-15 tweets"
  structure:
    - "Hook tweet"
    - "Value content"
    - "Summary/CTA"
  numbering: "1/, 2/, etc."

spaces:
  purpose: "Audio conversations"
  frequency: "Weekly"
  duration: "30-60 minutes"

best_practices: engagement: - "Reply to others" - "Quote tweet with insight" - "Join conversations" timing: "Morning, lunch, evening peaks" hashtags: "1-2 max"

algorithm_factors: - "Recency" - "Engagement velocity" - "Relationship signals" - "Content type variety"

Content Calendar

content_calendar: weekly_structure: monday: theme: "Educational" content: "Tips, how-tos, tutorials"

tuesday:
  theme: "Industry trends"
  content: "News, insights, opinions"

wednesday:
  theme: "Behind the scenes"
  content: "Team, process, culture"

thursday:
  theme: "Customer spotlight"
  content: "Testimonials, case studies, UGC"

friday:
  theme: "Engagement"
  content: "Questions, polls, fun content"

saturday:
  theme: "Curated"
  content: "Third-party content, shares"

sunday:
  theme: "Cultural/Inspirational"
  content: "Quotes, stories, values"

content_mix: educational: "40%" entertaining: "20%" promotional: "20%" engagement: "10%" curated: "10%"

planning_template: fields: - "Date/Time" - "Platform" - "Content type" - "Topic/Theme" - "Copy" - "Visual assets" - "Hashtags" - "CTA" - "Links" - "Status"

Community Management

engagement_strategy: response_framework: positive_comments: response_time: "Within 2 hours" approach: "Thank, add value, engage"

questions:
  response_time: "Within 1 hour"
  approach: "Answer thoroughly, offer more help"

complaints:
  response_time: "Within 30 minutes"
  approach: "Acknowledge, empathize, resolve"
  escalation: "Take to DM if sensitive"

negative_comments:
  assessment: "Legitimate concern vs troll"
  legitimate: "Address publicly, show resolution"
  troll: "Don't engage, hide if needed"

proactive_engagement: daily_tasks: - "Like relevant posts (30-50)" - "Comment meaningfully (20-30)" - "Share valuable content (5-10)" - "Respond to all mentions" - "Check brand hashtags"

crisis_management: assessment: level_1: "Minor complaint (individual)" level_2: "Growing concern (spreading)" level_3: "Full crisis (viral, media)"

response_protocol:
  - "Acknowledge immediately"
  - "Gather facts before responding"
  - "Prepare holding statement"
  - "Provide updates regularly"
  - "Document everything"

Metrics & Analytics

key_metrics: awareness: - "Reach" - "Impressions" - "Follower growth" - "Share of voice"

engagement: - "Engagement rate" - "Comments" - "Shares/Saves" - "Click-through rate"

conversion: - "Link clicks" - "Website traffic from social" - "Lead generation" - "Sales attribution"

engagement_rate_benchmarks: instagram: good: ">3%" average: "1-3%" low: "<1%"

tiktok: good: ">5%" average: "3-5%" low: "<3%"

linkedin: good: ">2%" average: "1-2%" low: "<1%"

twitter: good: ">1%" average: "0.5-1%" low: "<0.5%"

reporting: weekly: - "Top performing posts" - "Engagement trends" - "Follower changes" - "Notable interactions"

monthly: - "Full metrics dashboard" - "Content performance analysis" - "Audience insights" - "Competitor comparison" - "Recommendations"

Paid Social

paid_social_strategy: campaign_objectives: awareness: - "Reach" - "Brand awareness" - "Video views"

consideration:
  - "Traffic"
  - "Engagement"
  - "App installs"
  - "Lead generation"

conversion:
  - "Conversions"
  - "Catalog sales"
  - "Store traffic"

targeting: core_audiences: - "Demographics" - "Interests" - "Behaviors" - "Location"

custom_audiences:
  - "Website visitors"
  - "Email list"
  - "App users"
  - "Engagement audiences"

lookalike_audiences:
  source: "Best customers"
  percentage: "1-3% for quality, 5-10% for reach"

budget_allocation: testing: "20%" proven_campaigns: "70%" experimental: "10%"

optimization: a_b_testing: - "Creative variations" - "Audiences" - "Placements" - "Copy" frequency_cap: "3-5 per week per user"

Tools Stack

smm_tools: scheduling: - "Buffer" - "Hootsuite" - "Later" - "Sprout Social"

analytics: - "Native platform analytics" - "Sprout Social" - "Brandwatch" - "Mention"

design: - "Canva" - "Adobe Creative Suite" - "Figma" - "CapCut (video)"

listening: - "Brandwatch" - "Mention" - "Sprinklr" - "Talkwalker"

influencer: - "AspireIQ" - "Grin" - "Upfluence"

Лучшие практики

• Platform native — адаптируй контент под каждую платформу

• Consistency — регулярный постинг важнее идеального

• Engage authentically — общайся как человек, не бренд

• Test and iterate — анализируй что работает

• Community first — строй отношения, не только followers

• Video priority — все платформы продвигают видео