ASO Optimizer

Comprehensive toolkit for optimizing app store presence on iOS App Store and Google Play Store.

When to Use This Skill

Use this skill when the user needs help with:

Generating keyword ideas for their app
Analyzing competitor apps and keywords
Optimizing app name, subtitle, description, or keyword field
Localizing app store content for different markets
Creating ASO tracking spreadsheets
Understanding character limits and ASO best practices

Core Workflow

The typical ASO workflow follows these steps:

1. Information Gathering

Ask the user for:

App description: What does the app do? Key features?
Target audience: Who is it for?
Platform(s): iOS, Android, or both?
Languages: Which languages/markets to target?
Current keywords (if any): What are they using now?

2. Keyword Research

Generate comprehensive keyword list using multiple approaches:

A. Semantic Analysis

Extract core concepts from app description
Generate action verbs, feature nouns, user benefits
Create variations using synonyms and related terms
Reference: references/keyword-strategies.md for detailed methods

B. Competitor Analysis

Use web_search to find top competitor apps
Search patterns:
- "best [category] apps" iOS/Android
- "[app name]" site:apps.apple.com for specific competitors
- "[category] app keywords" for ASO discussions
Extract keywords from competitor titles, subtitles, descriptions
Reference: references/competitor-analysis.md for analysis framework

C. User Intent Mapping

Generate keywords based on user search behavior
Include: navigational, informational, transactional intents
Create long-tail keyword variations

D. Categorization Organize keywords into tiers:

Tier 1: Primary keywords (high relevance, high volume) → for title/subtitle
Tier 2: Secondary keywords (medium relevance/volume) → for keyword field
Tier 3: Long-tail keywords (specific, lower competition) → for description

3. Metadata Optimization

Generate optimized metadata for each platform:

iOS App Store:

App Name (30 chars): Include primary keyword
Subtitle (30 chars): Include secondary keyword
Keyword Field (100 chars): Comma-separated, no spaces, no duplicates from name/subtitle
Description (4000 chars): Not indexed, focus on conversion

Google Play:

Title (30 chars): Include primary keyword
Short Description (80 chars): Include keywords, indexed by search
Long Description (4000 chars): Fully indexed, use keywords naturally throughout

Reference references/store-guidelines.md for character limits and best practices.

4. Localization

For each target language:

Translate keywords (not just word-for-word, consider local search behavior)
Research local competitors
Adapt positioning for cultural differences
Create localized metadata optimized for each market

5. Output Delivery

Create organized deliverables:

Option A: Markdown Report

Keyword research findings
Competitor analysis summary
Optimized metadata for each platform/language
Recommendations and next steps

Option B: Excel Spreadsheet Use the xlsx skill to create tracking spreadsheet with sheets for:

Keyword inventory (with scores/tiers)
Competitor analysis
Metadata variations
Localization matrix
Performance tracking template

Option C: Both Comprehensive report + spreadsheet for tracking

Advanced Features

Competitor Deep Dive

When user requests detailed competitor analysis:

Use web_search to find top 5-10 competitors
For each competitor:
- Extract all visible metadata
- Identify keywords used
- Note positioning and value proposition
- Check ranking indicators (ratings, reviews)
Create competitive keyword gap analysis
Reference references/competitor-analysis.md for complete framework

Multi-Language Optimization

When user supports multiple languages:

Start with primary language (usually English)
For each additional language:
- Research local search behavior
- Check local top apps in category
- Translate and adapt keywords
- Create localized metadata
Output: Matrix showing all languages side-by-side

Keyword Iteration

When user has existing keywords to improve:

Analyze current keyword performance (if data available)
Identify gaps vs competitors
Suggest additions, removals, replacements
Prioritize changes by expected impact

Important Reminders

ASO Best Practices

Never use competitor brand names in keywords
Avoid keyword stuffing (unnatural, hurts conversion)
Focus on relevance over volume
Test and iterate based on results
Keep descriptions user-focused, not just keyword-focused

Character Limits

Always check character counts against limits:

iOS: 30/30/100 (name/subtitle/keywords)
Android: 30/80/4000 (title/short/long description)

Search Tool Usage

Use web_search liberally for competitor research
Search for actual App Store listings
Look for review sites and "best of" lists
Extract natural language keywords from reviews

Reference Files

Load references/store-guidelines.md when user needs ASO basics or character limits
Load references/keyword-strategies.md for keyword generation techniques
Load references/competitor-analysis.md for systematic competitor research

Example Interactions

Example 1: Complete ASO from scratch

User: "I need help with ASO for my photo editing app"
1. Ask about app features, target audience, platforms, languages
2. Generate keyword list using semantic analysis and competitor research
3. Create optimized metadata for iOS and Android
4. Deliver markdown report with all recommendations

Example 2: Competitor analysis

User: "Analyze my competitors for my fitness tracking app"
1. Use web_search to find top fitness tracking apps
2. Extract keywords from their metadata
3. Identify gaps and opportunities
4. Create competitive analysis report

Example 3: Localization

User: "I need to localize my app for Italian and Spanish markets"
1. Start with English keywords
2. Research local competitors in Italy and Spain
3. Translate and adapt keywords culturally
4. Create localized metadata for each market
5. Output spreadsheet with language comparison

Example 4: Keyword refresh

User: "My current keywords aren't working well"
1. Review current keywords
2. Analyze competitor keywords they're missing
3. Suggest specific replacements with rationale
4. Prioritize changes by expected impact

Workflow Checklist

For every ASO project, ensure:

Output Quality Standards

Every ASO deliverable should:

Be immediately actionable (ready to copy-paste into app store)
Include variety of keyword types (brand, category, feature, benefit, long-tail)
Respect all platform guidelines and limits
Show clear reasoning for keyword selection
Provide context about competition and difficulty
Include next steps or testing recommendations

Tools Integration

This skill works well with:

web_search: For competitor research and market analysis
xlsx skill: For creating comprehensive tracking spreadsheets
docx skill: For formal ASO reports or client deliverables

aso-optimizer

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