Content Trend Researcher

A comprehensive content research and analysis skill designed for content creators, marketers, and publishers who need to create high-performing content based on real-world trends and user intent signals.

What This Skill Does

This skill acts as your content intelligence system, analyzing trends across 10+ platforms to help you:

• Identify trending topics - Find what's gaining traction across platforms

• Understand user intent - Analyze search patterns and engagement signals

• Discover content gaps - Find underserved topics with high demand

• Generate outlines - Create data-driven article structures optimized for engagement

• Platform-specific insights - Understand where different content types perform best

Capabilities

Multi-Platform Trend Analysis

• Google Trends - Search volume trends, rising queries, regional interest

• Google Analytics - Traffic patterns, user behavior, conversion signals

• Substack - Newsletter trends, subscriber growth patterns

• Medium - Article performance, tags, claps, reading time

• Reddit - Subreddit activity, upvotes, comment engagement, trending discussions

• LinkedIn - Professional content trends, engagement metrics

• X (Twitter) - Viral topics, hashtag performance, thread engagement

• Blogs - Top-ranking blog posts, backlink profiles

• Podcasts - Episode popularity, download trends, ratings

• YouTube - Video performance, view trends, watch time, engagement

User Intent Analysis

• Informational intent - "How to", "What is", "Guide to"

• Commercial intent - "Best", "Review", "Comparison", "vs"

• Transactional intent - "Buy", "Pricing", "Discount"

• Navigational intent - Brand searches, specific resource lookups

• Problem-solving intent - "Fix", "Troubleshoot", "Solution"

Content Strategy Intelligence

• Optimal content formats per platform

• Best publishing times based on engagement data

• Headline formulas with proven performance

• Content length recommendations

• Topic clustering and pillar content identification

Outline Generation

Creates comprehensive article outlines including:

• SEO-optimized titles with user intent matching

• H2/H3 structure based on search patterns

• Key points to cover from top-performing content

• Suggested word count and content depth

• Internal linking opportunities

• Call-to-action recommendations

• Multimedia suggestions (images, videos, infographics)

When to Use This Skill

Before creating any content:

• Research trending topics in your niche

• Validate content ideas with data

• Find content gaps competitors are missing

• Understand what format works best for your topic

For content strategy:

• Build editorial calendars based on trends

• Identify pillar content opportunities

• Plan content clusters around hot topics

• Optimize existing content for better performance

For competitive analysis:

• See what's working for competitors

• Find underserved audiences

• Discover new content angles

• Benchmark your performance

Example Invocations

Basic Topic Research

@content-trend-researcher

Topic: "AI automation for small businesses" Platforms: Google Trends, Reddit, LinkedIn, YouTube Intent: Informational

Deep Platform Analysis

@content-trend-researcher

Topic: "Remote work productivity tools" Platforms: ALL Include: User intent breakdown, content gap analysis, 3 article outlines Target audience: SaaS founders and product managers

Competitive Content Research

@content-trend-researcher

Topic: "Email marketing strategies 2025" Platforms: Medium, Substack, Top blogs Analyze: Top 10 performing articles Output: Outline that fills content gaps

Multi-Format Strategy

@content-trend-researcher

Topic: "Sustainable fashion" Platforms: Instagram, TikTok, YouTube, Pinterest, Blogs Output: Platform-specific content ideas + 1 long-form blog outline

Input Format

Provide the following information:

{ "topic": "Your main topic or keyword", "platforms": ["Google Trends", "Reddit", "YouTube", "etc."], "intent_focus": "informational|commercial|transactional|all", "target_audience": "Description of your audience", "content_type": "blog|article|newsletter|video script|social post", "analysis_depth": "quick|standard|deep", "number_of_outlines": 1-5 }

Output Format

The skill returns a comprehensive research report:

{ "topic_overview": { "search_volume": "Monthly search volume estimate", "trend_direction": "rising|stable|declining", "competition_level": "low|medium|high", "opportunity_score": 1-100 }, "platform_insights": [ { "platform": "Platform name", "trending_content": [], "engagement_metrics": {}, "best_practices": [], "content_format": "Recommended format" } ], "user_intent_analysis": { "primary_intent": "Intent type", "intent_breakdown": { "informational": "percentage", "commercial": "percentage", "transactional": "percentage" }, "top_questions": [], "search_patterns": [] }, "content_gaps": [ { "gap": "Description of underserved topic", "opportunity": "Why this is valuable", "difficulty": "low|medium|high" } ], "article_outlines": [ { "title": "SEO-optimized title", "subtitle": "Engaging subtitle", "target_word_count": 1500-2000, "structure": [ { "heading": "H2 heading", "subheadings": ["H3", "H3"], "key_points": [], "research_notes": "Data supporting this section" } ], "seo_keywords": [], "internal_links": [], "multimedia_suggestions": [], "cta": "Suggested call-to-action" } ], "recommendations": { "publishing_schedule": "Best days/times", "content_format": "Recommended format", "promotion_strategy": "Where to share", "follow_up_topics": [] } }

Best Practices

• Be specific with topics - "AI for small business accounting" beats "AI"

• Choose relevant platforms - Where your audience actually consumes content

• Analyze intent carefully - Match your content to what users want

• Look for gaps - The best content fills needs others miss

• Use data to validate - Don't assume, verify with trend data

• Update regularly - Trends change; research monthly for active topics

Limitations

• Real-time data requires API access to platforms (not included in skill)

• Some platforms limit data access (e.g., X API changes)

• Search volume estimates are approximations

• Trend data represents past performance, not future guarantees

• Platform-specific metrics depend on data availability

Integration with Other Skills

This skill works great combined with:

• SEO optimization skills - Use outlines for optimized content

• Social media scheduling skills - Plan promotion around trends

• Email newsletter skills - Create newsletters based on trending topics

• Competitive analysis skills - Deeper competitor research

• Content calendar skills - Schedule content based on trend timing

Technical Notes

• Uses trend analysis algorithms to identify rising topics

• Intent classification based on keyword patterns and SERP analysis

• Outline generation follows proven content frameworks (AIDA, PAS, etc.)

• Platform insights based on engagement metrics and algorithm signals

• Content gap identification through comparative analysis

Privacy & Ethics

• Does not access private user data

• Uses publicly available trend data and metrics

• Respects platform terms of service

• No scraping of paywalled or private content

• Trend analysis is statistical, not surveillance

Version: 1.0.0 Last Updated: October 21, 2025 Compatibility: Claude.ai, Claude Code, Claude API (with Code Execution Tool)