[IMPORTANT] Use TaskCreate to break ALL work into small tasks BEFORE starting.
Prerequisites: MUST READ before executing:
- .claude/skills/shared/web-research-protocol.md
Quick Summary
Goal: Build comprehensive marketing strategy with positioning, channels, messaging, campaigns, budget, and KPIs.
Workflow:
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Load market analysis — Read market-analysis output
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Define positioning — Value proposition, differentiation
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Plan channels — Strategy with budget allocation + ROI
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Craft messaging — Tagline, key messages, proof points
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Build campaign roadmap — Phases with timeline and KPIs
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Risk assessment — Marketing risks with mitigation
Key Rules:
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Positioning MUST reference competitive analysis
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Every channel: purpose, budget %, expected ROI, priority
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KPIs must be specific, measurable, time-bound
Be skeptical. Apply critical thinking, sequential thinking. Every claim needs traced proof, confidence percentages (Idea should be more than 80%).
Strategy Builder
Step 1: Load Market Analysis
Read the market analysis output (from market-analysis skill or inline). Extract: competitor landscape, target segments, SWOT, market size.
Step 2: Positioning
Based on competitive analysis:
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Value proposition — What unique value do we offer?
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Differentiation — How are we different from competitor X, Y, Z?
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Brand voice — Tone, personality, communication style
Step 3: Channel Strategy
For each channel:
Channel Purpose Budget % Expected ROI Priority
{channel} {awareness/acquisition/retention} {%} {X:1} P0/P1/P2
Total budget % must equal 100%.
Step 4: Messaging Framework
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Tagline — One memorable line
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Key messages (3-5 pillars) — Core themes
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Proof points — Evidence supporting each message
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Elevator pitch — 30-second version
Step 5: Campaign Roadmap
Phase Timeline Objective Tactics KPIs Budget
Launch M1-M3 Awareness {list} {metrics} {$}
Growth M4-M6 Acquisition {list} {metrics} {$}
Scale M7-M12 Retention {list} {metrics} {$}
Step 6: Risk Assessment
Risk Likelihood Impact Mitigation
{risk} H/M/L H/M/L {strategy}
Output
Write to docs/knowledge/strategy/marketing/{descriptive-slug}.md using enforced template from docs/templates/marketing-strategy-template.md .
IMPORTANT Task Planning Notes (MUST FOLLOW)
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Always plan and break work into many small todo tasks using TaskCreate
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Always add a final review todo task to verify work quality and identify fixes/enhancements