Entry point:
/faion-net— invoke this skill for automatic routing to the appropriate domain.
PPC Manager Skill (Claude)
Overview
This skill orchestrates PPC campaigns. It is used by the faion-ads-agent to manage budgets, targeting, ad creatives, and performance analysis for platforms like Google Ads and Meta Ads.
Context Discovery
Auto-Investigation
Check these project signals to understand PPC context:
| Signal | Location | What to Look For |
|---|---|---|
| Ad accounts | Google Ads, Meta Business Suite | Active campaigns, budget, performance metrics |
| Conversion tracking | Analytics, tag manager | Pixel setup, conversion events, attribution |
| Landing pages | Website, ad destinations | Landing page quality, conversion optimization |
| Campaign docs | .aidocs/, docs/ads/ | Campaign structure, targeting strategy, creative briefs |
| Budget | Financial docs, campaign settings | Total ad spend, budget allocation, CAC targets |
| Keywords | Google Ads, keyword research | Target keywords, match types, search terms |
| Audiences | Meta Ads, Google Ads | Custom audiences, lookalikes, retargeting segments |
Discovery Questions
question: "Which ad platform is your priority?"
header: "Ad Platform"
multiSelect: false
options:
- label: "Google Ads"
description: "Search, Display, Shopping, Performance Max campaigns"
- label: "Meta Ads (Facebook/Instagram)"
description: "Image, Video, Carousel ads with custom audiences"
- label: "LinkedIn Ads"
description: "B2B advertising, professional targeting"
- label: "Multi-platform"
description: "Cross-platform strategy, budget optimization, attribution"
question: "What's your PPC maturity level?"
header: "PPC Maturity"
multiSelect: false
options:
- label: "Starting new campaigns"
description: "Campaign setup, conversion tracking, initial testing"
- label: "Have running campaigns"
description: "Optimization, A/B testing, budget allocation"
- label: "Scaling campaigns"
description: "Advanced bidding, retargeting, automation"
- label: "Multi-platform expert"
description: "Attribution modeling, cross-platform optimization, scaling"
question: "What's your primary PPC goal?"
header: "PPC Goal"
multiSelect: false
options:
- label: "Generate leads"
description: "Lead gen campaigns, form fills, conversion optimization"
- label: "Drive sales"
description: "E-commerce campaigns, ROAS optimization, shopping ads"
- label: "Build awareness"
description: "Display campaigns, video ads, reach optimization"
- label: "Retarget users"
description: "Retargeting campaigns, abandoned cart, sequential messaging"
Decision Tree
Quick Reference
| If you need... | Use | File |
|---|---|---|
| Google Ads | ||
| Campaign setup (Search, Display, Shopping, PMax) | Google campaign setup | ads-google-campaign-setup.md |
| Keyword research, match types | Keyword research | ads-google-keywords.md |
| RSA, ad extensions | Google creative | ads-google-creative.md |
| CTR, CPC, ROAS metrics | Google reporting | ads-google-reporting.md |
| Meta Ads | ||
| FB/IG campaign setup | Meta campaign setup | ads-meta-campaign-setup.md |
| Custom/Lookalike audiences | Meta targeting | ads-meta-targeting.md |
| Image, Video, Carousel formats | Meta creative | ads-meta-creative.md |
| CPM, CPA analysis | Meta reporting | ads-meta-reporting.md |
| B2B/Social | ||
| LinkedIn campaigns | LinkedIn ads | ads-linkedin-ads.md |
| Twitter campaigns | Twitter ads | ads-twitter-ads.md |
| Cross-Platform | ||
| Pixel/tag setup | Conversion tracking | ads-conversion-tracking.md |
| Last click, data-driven models | Attribution models | ads-attribution-models.md |
| Ad testing | A/B testing | ads-ab-testing-ads.md |
| Website visitors, cart abandoners | Retargeting | ads-retargeting.md |
| CBO, bid strategies | Budget optimization | ads-budget-optimization.md |
| GA4, Meta Business Suite | Analytics setup | ads-analytics-setup.md |
Common Workflows
New Campaign: conversion-tracking → campaign-setup → creative → ab-testing → reporting Optimization: reporting → budget-optimization → ab-testing → retargeting
Methodologies
- google-ads-basics.md: Google Ads authentication, account structure, campaign management
- google-ads-optimization.md: Bidding strategies, conversion tracking, GA4 integration
- google-ads-reporting.md: Reporting, automation, error handling, best practices
- facebook-ads.md: Managing Facebook advertising campaigns.
- instagram-ads.md: Managing Instagram advertising campaigns.
- meta-audience-targeting.md: Audience targeting for Facebook & Instagram.
- Files related to ad creatives, targeting, reporting (
ads-*.md). - growth-paid-acquisition.md: Strategies for growth through paid channels.