content-repurposer

Repurpose long-form content (blog posts, articles, YouTube transcripts) into multiple formats automatically — Twitter/X threads, LinkedIn posts, email newsletters, Instagram captions, and short-form summaries. Use when converting blog posts to social media, creating multi-platform content from a single source, generating tweet threads from articles, writing newsletters from blog content, or building a content distribution pipeline.

Content Repurposer — One Source → Multiple Platforms

Turn any long-form content into platform-optimized posts for Twitter/X, LinkedIn, email, and more.

How It Works

Fetch — Pull content from a URL, file, or paste
Extract — Identify key points, quotes, stats, and narrative arc
Transform — Generate platform-specific versions with proper formatting
Output — Save all versions to files or send directly via APIs

Quick Start

# From a URL
node scripts/repurpose.js --url "https://example.com/blog-post" --formats twitter,linkedin,newsletter

# From a local file
node scripts/repurpose.js --file ./my-article.md --formats twitter,linkedin

# From clipboard/stdin
cat article.md | node scripts/repurpose.js --formats all

Supported Output Formats

Format	Description	Typical Length
`twitter`	Thread of 3-8 tweets with hooks and CTAs	280 chars/tweet
`linkedin`	Professional post with formatting	500-1,500 chars
`newsletter`	Email-ready summary with key takeaways	300-800 words
`instagram`	Caption with hashtags and emoji	200-400 chars
`summary`	TL;DR bullet points	3-5 bullets
`all`	Generate all formats	—

Platform-Specific Rules

Twitter/X Threads

First tweet = hook (question, bold claim, or surprising stat)
Each tweet is self-contained but builds on the thread
Last tweet = CTA (follow, link, retweet ask)
Use line breaks for readability
No hashtags in thread (except last tweet)

LinkedIn Posts

Opening line = scroll-stopper (no "I'm excited to announce...")
Use single-line paragraphs with spacing
Include a personal take or lesson learned
End with a question to drive comments
3-5 relevant hashtags at the bottom

Email Newsletter

Subject line options (3 variants)
Opening hook → key insights → action items → sign-off
Bold key takeaways for skimmers
Keep under 800 words

Configuration

Edit scripts/config.json:

tone: professional | casual | provocative | educational
audience: developers | marketers | founders | general
includeEmoji: true/false
maxTweets: 3-12 (default 6)
ctaLink: URL to include in posts

Scripts

scripts/repurpose.js — Main pipeline
scripts/config.json — Tone, audience, and format settings

References

See references/platform-guides.md for character limits and best practices per platform