Video Scriptwriting Systems Skill

When to Use

• Developing scripts for explainer, testimonial, thought leadership, or product videos.

• Aligning scripts with positioning, CTA, and voice/tone guidelines.

• Iterating on scripts based on feedback or performance data.

Framework

• Hook – capture attention in first 5 seconds (question, stat, bold claim).

• Problem/Insight – relate to audience pain or opportunity.

• Solution Story – product capability or narrative proof with visuals.

• Proof – customer quote, metric, analyst validation.

• CTA – single next step (demo, trial, download, subscribe).

Templates

• Script template with columns for VO/dialogue, visuals, motion notes, duration.

• Storyboard grid with frame, description, audio, graphics, CTA.

• Tone/voice checklist (personality traits, jargon allowances, compliance notes).

Tips

• Write for ear: short sentences, contractions, conversational tone.

• Add direction for B-roll, overlays, animations, and text callouts.

• Plan variant clips (15s teaser, 6s bumper, square stories) from the start.