Content Strategy Planner

Help plan and organise your content.

Core References

• CONTENT_PILLARS.md - Your content themes
• BUSINESS_CONTEXT.md - Products and audience
• VOICE_GUIDE.md - Voice and style

Content Pillars Recap

Fill in from your CONTENT_PILLARS.md

Weekly Rhythm

LinkedIn (3-4 posts per week)

• Monday: Technical tip or tutorial
• Wednesday: Industry take or hot take
• Friday: Personal story or reflection
• Optional Saturday/Sunday: Casual observation or thread

Email (4-5 per month)

• Week 1: Newsletter (mixed content)
• Week 2: Technical deep-dive or tutorial
• Week 3: Newsletter (industry focus)
• Week 4: Personal/behind-the-scenes OR promotional

Content Idea Generation

Technical Ideas Sources

1. Questions you've answered - If one person asked, others wonder
2. Mistakes you've made - "I used to do X, now I do Y"
3. Code/work you've done - Snippets, patterns, templates
4. Problems you've solved - "Here's how I fixed X"
5. Tools you've discovered - Libraries, techniques, shortcuts

Industry Commentary Sources

1. Frustrations with the status quo - Specific pain points
2. Industry trends - What's changing and why it matters
3. Common misconceptions - Myths you hear repeatedly
4. Competitor behaviour - Pricing, practices, limitations
5. Alternative approaches - What others aren't considering

Personal Story Sources

1. Career turning points - Decisions that shaped your path
2. Project stories - Successes and failures (especially failures)
3. Learning moments - When you realised something important
4. Building the business - Behind-the-scenes
5. Life lessons - Your expertise mindset applied to life

Campaign Planning

For Product/Course Launches

8 weeks before:

• Ramp up industry commentary (build problem awareness)
• Share relevant success stories

4 weeks before:

• Announce launch is coming
• Pre-launch content (teasers, behind-the-scenes)

Launch week:

• Launch announcement email
• Daily emails with different angles
• LinkedIn posts about the offering

Post-launch:

• Customer success stories
• Lessons learned from the launch
• Return to regular rhythm

For Seasonal Peaks

New Year (January):

• "Fresh start" themes
• Skill-building content
• Resolution-adjacent messaging

Back to Learning (September):

• "Time to level up" themes
• End-of-year preparation
• Budget planning content

Content Calendar Template

Week of: [DATE]

LINKEDIN:
- Mon: [Technical] Topic:
- Wed: [Industry] Topic:
- Fri: [Personal] Topic:

EMAIL:
- [Day]: [Type] Subject line:

NOTES:
- [Any upcoming launches, events, or themes to align with]

Idea Capture System

When ideas come to you:

1. Capture immediately - Don't trust memory
2. Tag by pillar - [Tech] [Industry] [Personal]
3. Note the hook - What makes it interesting?
4. Add context - Why now? What prompted this?

Idea Bank Format

## [Tech] Topic name
Hook: "The feature that took me years to find"
Context: What prompted this idea
Status: Ready to write | Needs development | Published

## [Industry] Topic name
Hook: "Every [person] who [does X] is a [benefit] they lose"
Context: What prompted this idea
Status: Ready to write | Needs development | Published

## [Personal] Topic name
Hook: What makes this story compelling
Context: What prompted this idea
Status: Ready to write | Needs development | Published

Balancing Goals

Lead Generation Focus

• More technical content
• Clear CTAs to free resources
• Success stories and case studies
• "How to" and "What I learned" formats

Thought Leadership Focus

• More industry commentary
• Provocative takes and opinions
• Trend analysis
• Philosophy and worldview content

When Launching (Lead Gen Priority)

• 60% technical, 30% industry, 10% personal
• Every email has a CTA
• Social proof and results emphasis

When Building Authority (Thought Leadership Priority)

• 30% technical, 50% industry, 20% personal
• Fewer CTAs, more opinions
• Long-form and deep thinking

Quality Over Quantity

Better to post:

• 3 excellent posts per week than 7 mediocre ones
• 1 genuinely valuable email than 4 forgettable ones
• Authentically when you have something to say

Signs you're forcing it:

• Struggling to find the hook
• Writing to fill a slot, not to share an insight
• Repeating points you've made recently

What to do instead:

• Skip the post - nobody notices absence
• Repurpose old content with new angle
• Curate or comment instead of create

Measuring What Matters

LinkedIn Metrics

• Comments > Likes (engagement quality)
• Saves (value provided)
• Profile views (curiosity generated)
• DMs (relationship initiated)

Email Metrics

• Open rate (subject line working)
• Click rate (content compelling)
• Reply rate (relationship strength)
• Unsubscribe rate (audience fit)

Real Metrics

• Product enquiries (pipeline building)
• Free resource signups (lead generation)
• "I found you through..." (attribution)

Quick Reference

Content type for goal

When stuck for ideas

1. What question did someone ask you recently?
2. What mistake did you make recently?
3. What frustrated you about the industry recently?
4. What did you figure out recently?
5. What would you tell yourself 5 years ago?