Content Marketing and Social Media Strategy

Version: 2.0.0 Priority: P2 (Business)

Overview

Provides a 6-month content calendar (90+ pieces of content), multi-platform SNS strategy, and YouTube channel optimization.

Call Triggers

• "create content strategy"

• "how to grow on social media?"

• "start a YouTube channel"

• "building brand awareness"

P1: Platform-Specific Strategies

Platform Uses Frequency Optimal Content

Twitter/X Awareness/Engagement 3-5x/day Short sentences, Threads

LinkedIn B2B/Recruitment 3-5x/week Articles, Case Studies

YouTube Education/Branding 1-2x/week Tutorials, Long-form

Instagram Visual/Younger Demo 1-2x/day Images, Reels

TikTok Viral/Younger Demo 1-3x/day Short Videos

P2: Content Calendar (6 Month Plan)

Month Theme Blog Video SNS

1 Expand awareness 4 2 60

2 Education 4 4 60

3 Case Study 4 4 60

4 Comparison 4 2 60

5 Deep digging 4 4 60

6 Conclusion 4 2 60

Content Mix:

• Educational (40%): Value Delivery

• Engagement (25%): Community Building

• Promotional (20%): Product Appeal

• News/Updates (15%): What's New

P3: YouTube Optimization (13 Step Workflow)

• Keyword Research (Per video)

• Title Optimization (Per video)

• Thumbnail creation (Per video)

• Description SEO (Per video)

• Tag settings (Per video)

• Add Chapter (Per video)

• End Screen (Per video)

• Add Card (Per video)

• Community Posts (Twice a week)

• Short Posts (3 times a week)

• Analytics Review (Weekly)

• Reply (Daily)

• Collaboration Plan (Monthly)

KPI Goals (Month 1 vs Month 6)

• Registrant: 100 -> 1,000

• Viewing time: 50h -> 500h

• CTR: 3% -> 6%

• Avg Viewership Rating: 30% -> 50%

Success Criteria

• Content Calendar (6 months supply)

• SNS Strategy (3+ platforms)

• YouTube Plan (13 step workflow)

• Set KPIs (Each platform)

Related Skills

• Business Strategy

• Growth Analytics

• Market Research