/dm:content-brief

Purpose

Create a production-ready content brief that a writer can execute without additional context. Includes keyword strategy, content outline, structural requirements, brand voice guidelines, and on-page SEO specifications.

Input Required

The user must provide (or will be prompted for):

• Topic or working title: What the content is about
• Content type: Blog post, landing page, pillar page, guide, whitepaper, etc.
• Target keyword(s): Primary keyword or topic cluster (or ask for research)
• Target audience: Who this content is for
• Funnel stage: Awareness, consideration, or decision
• Competitive URLs: Optional — existing content to outperform

Process

1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults.
2. Research keyword landscape: primary keyword, secondary keywords, related questions
3. Analyze top-ranking content for the target keyword to identify gaps and opportunities
4. Define content angle and unique value proposition versus existing results
5. Build a detailed outline with H2/H3 structure, key points per section, and word count targets
6. Specify on-page SEO requirements: title tag, meta description, URL slug, internal links, schema markup
7. Document voice and tone guidelines specific to this piece
8. Define success metrics: target ranking, traffic, engagement, conversions

Output

A structured content brief containing:

• Target keyword map (primary, secondary, LSI, questions to answer)
• Content outline with heading hierarchy and key points per section
• Word count target and content format specifications
• Brand voice and tone guidance for this specific piece
• On-page SEO checklist (title, meta, headers, links, schema)
• Visual/media requirements
• Internal and external linking strategy
• Success metrics and measurement plan

Agents Used

• content-creator — Outline structure, angle, voice guidelines, content strategy
• seo-specialist — Keyword research, on-page SEO requirements, competitive content analysis