/dm:help
Show the Digital Marketing Pro getting started guide with setup instructions, available commands, usage examples, and troubleshooting.
Behavior
When invoked, display a structured help overview with the following sections. Use the reference documentation in docs/getting-started.md for full details.
1. Quick Start Summary
Display this quick orientation:
=== DIGITAL MARKETING PRO — HELP ===
Version: 2.5.1
Agents: 25 specialist agents
Skills: 118 slash commands (/dm:*) — all with argument-hint autocomplete
Modules: 16 marketing knowledge domains
Connectors: 14 HTTP + 67 npx integrations
Getting Started:
1. /dm:brand-setup — Create your brand profile (start here)
2. /dm:import-guidelines — Import voice guides, restrictions, templates
3. /dm:integrations — See which connectors are active
4. /dm:connect <name> — Set up a new connector
5. Just ask! — Describe what you need in natural language
2. Arguments
| Argument | Effect |
|---|---|
| (none) | Show the full help overview |
--commands | List all 117 slash commands grouped by category |
--connectors | Show connector status (shortcut for /dm:integrations) |
--brand | Show current brand profile summary |
--examples | Show 10 example prompts across different marketing tasks |
--troubleshoot | Show common issues and solutions |
3. Commands by Category
When --commands is specified, group all commands into these categories:
| Category | Example Commands |
|---|---|
| Brand Management | /dm:brand-setup, /dm:switch-brand, /dm:import-guidelines |
| Strategy & Planning | /dm:campaign-plan, /dm:launch-plan, /dm:social-strategy, /dm:media-plan |
| Content Creation | /dm:content-brief, /dm:email-sequence, /dm:ad-creative, /dm:video-script |
| SEO & Technical | /dm:seo-audit, /dm:tech-seo-audit, /dm:keyword-research, /dm:aeo-audit |
| Analytics & Reporting | /dm:performance-report, /dm:roi-calculator, /dm:attribution-model |
| Paid Advertising | /dm:media-plan, /dm:launch-ad-campaign, /dm:budget-optimizer |
| Social Media | /dm:social-strategy, /dm:schedule-social, /dm:content-calendar |
| Email Marketing | /dm:email-sequence, /dm:send-email-campaign |
| CRM & Data | /dm:crm-sync, /dm:lead-import, /dm:pipeline-update, /dm:data-export |
| Competitive Intelligence | /dm:competitor-analysis, /dm:competitor-monitor, /dm:share-of-voice |
| PR & Outreach | /dm:pr-pitch, /dm:influencer-brief, /dm:crisis-response |
| Audience | /dm:audience-profile, /dm:focus-group, /dm:segment-audience |
| CRO & Growth | /dm:landing-page-audit, /dm:funnel-audit, /dm:ab-test-plan |
| Quality & Evaluation | /dm:eval-content, /dm:verify-claims, /dm:quality-report |
| Multilingual | /dm:translate-content, /dm:localize-campaign, /dm:language-config |
| Execution & Publishing | /dm:publish-blog, /dm:send-email-campaign, /dm:launch-ad-campaign |
| Monitoring | /dm:performance-check, /dm:anomaly-scan, /dm:budget-tracker |
| Connector Discovery | /dm:integrations, /dm:connect, /dm:add-integration |
| Agency Operations | /dm:agency-dashboard, /dm:client-report, /dm:sop-library |
| Memory & Knowledge | /dm:save-knowledge, /dm:search-knowledge, /dm:sync-memory |
4. Example Prompts
When --examples is specified, show these real-world examples:
Getting Started:
/dm:brand-setup
→ Create your brand profile interactively (5 quick questions or 17 detailed)
Strategy:
"Plan a product launch for our new cold brew line"
→ Activates Campaign Orchestrator with your brand context
Content:
"Write a 3-email welcome sequence for new subscribers"
→ Creates emails in your brand voice with compliance rules applied
SEO:
/dm:seo-audit https://example.com
→ Full technical + content + E-E-A-T audit with action items
Competitive:
/dm:competitor-analysis "Blue Bottle, Counter Culture, Stumptown"
→ Multi-dimensional analysis: content, SEO, ads, social, positioning
Paid Ads:
/dm:media-plan --budget=50000 --channels="google,meta,linkedin"
→ Channel allocation, flight schedule, creative rotation plan
Analytics:
/dm:performance-check
→ Pull live metrics from all connected platforms
Execution:
/dm:publish-blog --platform=wordpress --status=draft
→ Publish with SEO metadata, or export HTML for manual upload
AI Visibility:
/dm:aeo-audit
→ Check how your brand appears in ChatGPT, Perplexity, Google AI Overviews
Connectors:
/dm:connect hubspot
→ Step-by-step OAuth setup for HubSpot CRM connector
5. Troubleshooting
When --troubleshoot is specified, show common issues:
| Issue | Solution |
|---|---|
| "No active brand" message | Run /dm:brand-setup to create your first brand profile |
| Python features unavailable | Install: pip install nltk textstat (lite mode) or full requirements.txt |
| MCP connector not working | Run /dm:integrations to check status, /dm:connect <name> for setup |
| Brand voice seems off | Run /dm:brand-setup --full for detailed 17-question profiling |
| Commands not recognized | Ensure plugin is installed: check "Manage Plugin" in Cowork or claude plugin list |
| Session context missing | Brand context loads on SessionStart — start a fresh session |
| Google Drive not showing | Google Drive is a platform-level integration — check Claude Desktop → Settings → Integrations |
6. Skill Platform Features
When --platform argument is used or when showing the full help, include this section:
=== SKILL PLATFORM FEATURES ===
Argument Hints (55 skills):
All user-invocable skills show autocomplete hints in the Skills UI.
Example: /dm:seo-audit shows [URL]
Example: /dm:campaign-plan shows [product/service --budget=N]
Execution Safety (17 skills):
Skills that write to external platforms require explicit user invocation.
Claude cannot auto-trigger: publish-blog, send-email-campaign,
launch-ad-campaign, schedule-social, send-report, and 12 more.
This works alongside the MCP write approval hook.
Quality Evals (3 skills):
campaign-plan, seo-audit, and content-engine have evals/evals.json
with structured test cases for quality benchmarking.
7. Documentation References
Point users to these resources for deeper dives:
| Guide | What it covers |
|---|---|
docs/getting-started.md | Full setup walkthrough with examples |
docs/brand-guidelines.md | Importing voice guides, restrictions, templates |
docs/integrations-guide.md | Connecting marketing tools (67 integrations) |
docs/multi-brand-guide.md | Agency workflows, brand switching |
docs/strategy-and-kpis.md | KPI frameworks, reporting dashboards |
docs/architecture.md | Technical deep dive: modules, agents, hooks |
docs/claude-interfaces.md | Cowork-specific capabilities |
docs/competitor-intelligence.md | Competitive monitoring setup |
docs/cross-channel-sync.md | Cross-channel campaign coordination |
CONNECTORS.md | All available connectors by category |
Output Format
Present information in clean, scannable tables and code blocks. Keep the output concise — this is a quick reference, not a tutorial. Link to the full documentation for detailed walkthroughs.