Apollo Core Workflow A: Lead Search & Enrichment

Overview

Implement the primary Apollo.io workflow for searching leads and enriching contact/company data. This is the core use case for B2B sales intelligence.

Prerequisites

• Completed apollo-sdk-patterns setup

• Valid Apollo API credentials

• Understanding of your target market criteria

Instructions

Follow these high-level steps to implement apollo-core-workflow-a:

• Review the prerequisites and ensure your environment is configured

• Follow the detailed implementation guide for step-by-step code examples

• Validate your implementation against the output checklist below

For full implementation details, load: Read(plugins/saas-packs/apollo-pack/skills/apollo-core-workflow-a/references/implementation-guide.md)

Output

• Paginated people search results

• Enriched company firmographic data

• Enriched contact data with emails

• Combined lead pipeline with scoring

Error Handling

Error Cause Solution

Empty Results Too narrow criteria Broaden search parameters

Missing Emails Contact not in database Try LinkedIn enrichment

Rate Limited Too many enrichment calls Implement batching

Invalid Domain Domain doesn't exist Validate domains first

Resources

• Apollo People Search Docs

• Apollo Organization Enrichment

• Apollo Person Enrichment

Next Steps

Proceed to apollo-core-workflow-b for email sequences and outreach.

Examples

Basic usage: Apply apollo core workflow a to a standard project setup with default configuration options.

Advanced scenario: Customize apollo core workflow a for production environments with multiple constraints and team-specific requirements.