GHL Funnels & Website Builder

Overview

GoHighLevel provides a drag-and-drop builder for funnels (multi-step sequences), landing pages (single pages), and full websites. These tools integrate directly with the CRM, forms, calendars, and payment systems.

Key Concepts

Concept Description

Funnel A multi-step sequence guiding visitors toward a conversion (lead capture → thank you → upsell)

Landing Page A single, focused page designed for one specific CTA

Website A full multi-page site with navigation, built inside GHL

Funnel Step An individual page within a funnel

Row / Section Horizontal containers that organize page content

Column Vertical divisions within a row

Element Individual content blocks (text, image, button, form, video, etc.)

Funnel Builder

Funnel Architecture Best Practices

Map the customer path before building:

Ad / Email → Landing Page → Form / Calendar → Thank You Page → Follow-Up Workflow

Keep funnels simple — 2-4 steps is optimal for most use cases

One CTA per page — Each step should have a single, clear action

Use templates — Start from GHL marketplace templates, then customize

Funnel Types

Type Steps Use Case

Lead Magnet Opt-in → Thank You Email list building, free resource delivery

Webinar Registration → Confirmation → Replay Education-based selling

Sales Page Long-form page → Checkout → Thank You Direct product/service sales

Application Landing → Application Form → Confirmation High-ticket qualification

Appointment Landing → Calendar Booking → Confirmation Service-based bookings

Survey Survey → Qualify → Offer Lead qualification funnels

Conversion Optimization

Optimize the first screen ("above the fold")

• Clear promise/headline

• Single CTA button

• Minimal visual clutter

• Short proof point near the button

Shorten forms — Ask only essential info (name + email minimum)

• Only request phone number if a call is the immediate next step

• Use multi-step forms to reduce perceived length

Place calendars strategically — If booking is the goal, make it front and center

Add social proof — Testimonials, review counts, trust badges, client logos

Create urgency — Countdown timers, limited spots, deadline messaging

A/B test — Use GHL's split testing to compare headlines, CTAs, page layouts

Landing Page Design

Design Principles

• Visual hierarchy — Arrange elements by importance (heading → subtext → CTA → proof)

• Consistent branding — Use your brand colors, fonts, and imagery throughout

• Whitespace — Don't overcrowd; give elements room to breathe

• Typography — Use the Typography tab for global font settings; max 2 font families

• Color contrast — CTA buttons should contrast strongly with the background

• Image optimization — Compress images (TinyPNG, Squoosh) for fast load times

Page Structure Template

┌─────────────────────────────────────┐ │ HERO SECTION │ │ Headline + Subheadline + CTA │ │ (Optional: Hero image/video) │ ├─────────────────────────────────────┤ │ SOCIAL PROOF BAR │ │ "Trusted by 500+ businesses" │ │ Client logos / review stars │ ├─────────────────────────────────────┤ │ BENEFITS SECTION │ │ 3 columns with icon + text │ ├─────────────────────────────────────┤ │ HOW IT WORKS │ │ Step 1 → Step 2 → Step 3 │ ├─────────────────────────────────────┤ │ TESTIMONIALS │ │ Cards with photo + quote + name │ ├─────────────────────────────────────┤ │ CTA SECTION │ │ Final call to action + button │ ├─────────────────────────────────────┤ │ FOOTER │ │ Links, contact info, legal │ └─────────────────────────────────────┘

Mobile Responsiveness

Critical: A significant portion of traffic comes from mobile devices. Always check mobile view.

• Switch to mobile view in the editor and adjust independently

• Reduce font sizes for mobile (typically 80% of desktop)

• Stack columns vertically on mobile

• Hide non-essential sections on mobile using visibility settings

• Ensure buttons are thumb-friendly — Minimum 44px height

• Test on actual devices — Don't rely solely on the editor preview

Website Builder

Setup Checklist

• Choose and customize a template

• Connect your custom domain

• Enable SSL/HTTPS

• Set up navigation menu

• Configure SEO settings for each page

• Add Google Analytics / tracking pixels

• Set up favicon and social share images

• Build mobile-responsive layouts

• Create a 404 error page

• Submit XML sitemap to Google Search Console

Website vs. Funnel

Feature Website Funnel

Navigation Full site nav menu Typically no nav (focused)

Pages Multiple interconnected pages Sequential step-by-step

Purpose Brand presence, information, SEO Conversion, lead capture

SEO Fully optimized for search Usually for paid traffic

Best For Businesses needing a full site Specific campaigns/offers

SEO Configuration

Per-Page Settings

• SEO Title — Include primary keyword, 50-60 characters

• Meta Description — Compelling summary, 150-160 characters

• URL Slug — Clean, keyword-rich (e.g., /free-consultation )

• Image Alt Tags — Descriptive text on all images

• Heading Structure — One H1 per page, logical H2 /H3 hierarchy

Site-Wide Settings

• Auto-generate sitemap — Enable in domain settings

• Block pages from indexing — Mark thank-you or internal pages as noindex

• Custom domain — Use your own domain (not the GHL subdomain)

• Page speed — Compress images, minimize custom code, avoid heavy scripts

Forms & Checkout

Form Best Practices

• Minimize fields — Name, email, and one qualifying question

• Use drop-downs for structured data (service type, budget range)

• Add hidden fields — Pass UTM parameters, source, and campaign data

• Styled consistently — Match form styling to the page design

• Thank you action — Redirect to a thank-you page or show an inline message

Payment/Checkout

• Connect Stripe — Set up payment integration in sub-account settings

• Create order forms — Add product, pricing, and checkout flow

• Offer payment plans — Split payments for high-ticket items

• Add order bumps — Low-cost add-ons at checkout

• Set up one-click upsells — Post-purchase offer pages

Element Library

Available drag-and-drop elements in the builder:

Category Elements

Layout Row, Column, Section Divider

Text Headline, Sub-headline, Paragraph, Bullet List

Media Image, Video, Image Carousel, Background Video

Forms Form Builder, Survey, Custom Field Forms

Buttons Button, Floating Button

Booking Calendar Widget, Booking Embed

Payments Order Form, Price Table

Social Social Icons, Testimonial Cards

Advanced Custom HTML/CSS, Countdown Timer, Progress Bar, FAQ Accordion, Popup

Tracking Facebook Pixel, Google Tag, Custom Scripts

Common Mistakes to Avoid

• ❌ Not testing mobile view before publishing

• ❌ Using too many fonts or colors

• ❌ Placing multiple CTAs that compete with each other

• ❌ Heavy custom CSS that breaks responsiveness

• ❌ Missing SEO meta data on published pages

• ❌ Not connecting forms to workflows

• ❌ Using GHL subdomain instead of a custom domain

• ❌ Forgetting to test all links and redirects

Key Resources

• Templates: GHL Marketplace Templates

• Image Compression: TinyPNG, Squoosh

• Official Help: GoHighLevel Help Center