Pages: Homepage
Guides homepage content, structure, and conversion optimization.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and value proposition.
Identify:
-
Primary goal: Sign up, demo, purchase, learn more
-
Audience: Cold visitors, returning, specific segment
-
Traffic source: Organic, paid, referral
Homepage Structure
Section Purpose
Hero Value proposition, primary CTA, above the fold
Social proof Logos, testimonials, metrics
Features/Benefits What it does, why it matters
Use cases Who it's for, how they use it
Objection handling FAQ, guarantees, comparisons
Final CTA Repeat primary action
Best Practices
Value Proposition
-
Clarity: Visitor understands in 5 seconds
-
Specificity: Concrete benefit, not vague
-
Differentiation: Why you, not alternatives
-
Customer language: Their words, not jargon
CTA
-
One clear primary action
-
Button copy: value-focused ("Start Free Trial") not generic ("Submit")
-
Visible without scrolling
-
Repeated at logical points
SEO
-
Unique title (50-60 chars) with primary keyword
-
Meta description (150-160 chars) with CTA
-
H1 = value proposition or primary headline
-
Logical H2-H6 structure
Output Format
-
Structure outline (sections)
-
Hero copy options (headline, subheadline, CTA)
-
Key sections content suggestions
-
SEO metadata (title, description, H1)
-
Conversion checklist
Related Skills
-
pages-pricing: Homepage often links to pricing
-
pages-features: Features section or link to features page
-
seo-on-page-title, seo-on-page-description, seo-on-page-metadata, seo-on-page-open-graph, seo-on-page-twitter-cards: Homepage metadata and social previews
-
seo-on-page-heading: Homepage heading structure