Pages: Media Kit

Guides media kit and press page content, structure, and accessibility for journalists. Media kits provide self-service brand assets; consistent presentation builds trust (companies with strong guidelines are 20% more valuable).

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for company story, metrics, key messages, and Section 12 (Visual Identity).

Identify:

• Audience: Journalists, bloggers, analysts

• Update frequency: Before launches, events, announcements

• Assets: Logos, brand guidelines, favicon, photos, videos

Best Practices

Essential Elements

Evergreen content:

• Company overview (background, mission, origin)

• Key team bios and headshots

• High-res logos (multiple sizes, light/dark backgrounds, transparent PNG)

• Brand guidelines document (typography, colors, logo usage)

• Key statistics (customers, growth, metrics)

Regularly updated:

• Recent press releases

• Product photos and video clips

• Press coverage and media mentions

• Contact for press inquiries

Logo Assets (per Alignify-style media kit)

Asset Format Use

Main logo PNG, SVG; light and dark bg Primary branding

Icon PNG; light and dark bg Favicon, social, compact use

Brand pattern PNG Visual identity element

Brand guidelines PDF or PNG Typography, colors, usage rules

Usage Guidelines

Allowed: Media coverage, blog posts, social sharing, product comparisons, educational use. Assets free to download without additional authorization.

Requirements: Maintain logo proportions and colors; ensure adequate white space; do not use in contexts that harm brand. For commercial or special use, contact for authorization.

Media Assets

Asset Format

Logos PNG (transparent), SVG; horizontal and square

Photos High-res; horizontal for web, square for social

Videos Product demos, interviews

Credits Photo credits, usage rights

Structure

• Dedicated page: Press/Media section on website

• Self-service: Journalists find what they need without emailing

• Concise: 3-4 pages typical; each element adds value

• Downloadable: ZIP or individual asset downloads

Timing

• Update before: Launches, events, announcements

• Keep current: Stale info damages credibility

Placement

• Discoverable: Link in footer, About, or dedicated Press section

• Clear label: "Press," "Media Kit," "For Journalists"

Output Format

• Structure outline

• Asset checklist (logos, brand guidelines, favicon, photos, bios)

• Copy for company overview

• Usage guidelines (allowed, requirements)

• Contact for press inquiries

• SEO: Often noindex; or index for "company name press" queries

Related Skills

• pages-about: Media kit extends About for press

• pages-contact: Press contact info

• pages-customer-stories: Press may reference case studies

• components-logo: Logo assets, placement rules; media kit hosts logo files

• components-favicon: Favicon for browser/app; media kit can link or include

• components-brand-visual: Typography, colors, spacing; brand guidelines document

• seo-technical-indexing: noindex vs. index for press page

• channels-directories: Media kit required for Product Hunt and directory submissions