SEO Off-Page: Link Building

Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (Off-Page SEO)

• Link building: Acquire backlinks from relevant, authoritative sites

• Broken link building: Find broken links on others' sites; suggest your content as replacement

• Unlinked brand mentions: Turn mentions into links via outreach

• Guest posting: Contribute to relevant publications; earn links

• Journalist requests: Respond to #JournoRequest; provide quotes/assets

• Digital PR: PR campaigns for backlinks and E-E-A-T

• E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and proof points.

Identify:

• Current backlink profile: Domain authority, referring domains

• Target keywords: What to rank for

• Linkable assets: Research, tools, guides, data, testimonials

Link Building Strategies

Strategy Description

Content marketing Create link-worthy content (guides, research, tools)

Guest posting Write for relevant sites with author bio link

Broken link building Find broken links, suggest your content as replacement

Unlinked brand mentions Turn mentions into links via outreach

Journalist requests Respond to #JournoRequest; provide quotes/assets

Directory and curated list submission Get listed on directories (Taaft, Product Hunt, G2) and curated "best-of" lists--see channels-directories for full guidance

Digital PR Press releases, news, expert quotes; earn authoritative links at scale

Partnerships Partner links, co-marketing

Quality Over Quantity

Factor Good Avoid

Relevance Links from related sites Irrelevant niches

Authority High-quality, trusted sites Spammy, low-quality

Anchor text Natural, varied Over-optimized, exact match

Context Editorial, contextual links Footer, sidebar link farms

Outreach Best Practices

• Personalize each outreach message

• Offer value (content, data, quote) before asking for link

• Follow up politely; don't spam

• Track outreach in spreadsheet or tool

Output Format

• Linkable asset ideas

• Outreach strategy and templates

• Target sites (types, not specific URLs)

• Metrics to track (referring domains, DA, traffic)

Related Skills

• seo-off-page-backlink-analysis: Analyze current backlink profile

• seo-content-content-strategy: Content strategy supports link building

• seo-content-keyword-research: Target keywords inform link targets

• channels-directories: Directory and curated list submission--preparation, platform-specific copy, Taaft/Product Hunt/G2; use when user wants to submit product to directories or get listed on best-of roundups