SEO On-Page: Title Tag

Guides optimization of the HTML title tag for search engines and SERP display.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (On-Page SEO)

• Title tag: Primary search snippet; primary keyword near start; unique per page

Length by Language

Google truncates by pixel width (~580–600px desktop), not character count. Character limits are approximate—CJK chars are wider (~2× Latin), so fewer fit in the same pixels.

Script / Language Title (chars) Notes

Latin (English, Spanish, French, etc.) 50–60 ~55 recommended

CJK (Chinese, Japanese, Korean) 25–35 Full-width chars; 25–30 desktop; 20–28 mobile; use pixel checker when available

Cyrillic (Russian, etc.) 50–55 Slightly wider than Latin

Arabic, Hebrew 30–40 RTL; variable width

Pixel tools: Use a pixel-accurate checker for CJK—font and locale affect display.

Multilingual: Use locale-specific limits; don't translate then truncate. See localization-strategy, translation.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand voice and target keywords.

Identify:

• Page type: Homepage, landing, blog, product, etc.

• Primary keyword: Target search query

• Language / script: Apply length rule above

• Brand: Optional brand append at end

Best Practices

Item Guideline

Length Per language (see table above); Google truncates beyond ~600px

Front-load Main phrase first; branding at end

Keyword Include primary keyword near the start

Unique One unique title per page

Clarity Match search intent; avoid keyword stuffing

Engagement Numbers, power words, questions can boost CTR ~36%

H1 alignment H1 should align with title; Google may rewrite titles if they mismatch content or intent

Example: Bad: "SEO Tips for Small Business" → Better: "11 SEO Tips That Actually Work (2026)"

Output Format

• Recommended title (with character count for target language)

• Alternatives (if A/B testing)

GSC-Driven Optimization

For pages with low CTR despite good position, use google-search-console to identify opportunities. Compare actual CTR vs expected by position; optimize title for pages with CTR gap.

Related Skills

• google-search-console: CTR analysis, identify low-CTR pages for title optimization

• meta-description: Meta description pairs with title in SERP

• localization-strategy, translation: Multilingual metadata; locale-specific length

• serp-features: SERP features; standard result appearance in context

• heading-structure: H1 should align with title tag

• open-graph: og:title for social sharing (often mirrors title)

• schema-markup: Structured data complements metadata