Content: Video Marketing

Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).

Identify:

• Format: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar)

• Goal: Awareness, consideration, conversion, education

• Platform: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form

Short-Form vs Long-Form

Format Length Use Platforms

Short-form 15–60 sec Hooks, tips, UGC-style; 90% watch daily TikTok, Reels, Shorts

Long-form 3–15+ min Deep dives; tutorials; Gen Z discovers via short, engages with long YouTube

Optimal short-form length: 31–60 seconds for higher completion rates.

Critical First 3 Seconds

71% of viewers decide within 3 seconds whether to continue. Hook types:

Hook Type Example

Story-driven "Three months ago, I had zero subscribers..."

Contrarian "Everyone says X. Here's why they're wrong."

Question "Why do 90% of startups fail at this?"

Result-focused "I went from 0 to 10K in 30 days. Here's how."

Script Structure (Short-Form)

Hook (0–3 sec) → Problem (3–15 sec) → Solution (15–45 sec) → CTA (final 5 sec)

Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB.

Platform-Specific Hooks

Platform Hook Length Notes

TikTok 2 seconds High energy; 4,000-char captions for SEO

Instagram Reels 3 seconds Polished aesthetics; penalizes TikTok watermarks

YouTube Shorts 3–5 seconds Searchable titles; keyword-rich descriptions

UGC-Style Content

• Authenticity > polish: UGC-style generates 50%+ of engagement

• Trust: 86% of consumers trust brands publishing UGC more than polished ads

Long-Form Script Structure

• Hook (0–30 sec): Promise; why watch

• Intro (30–60 sec): Context; what you'll cover

• Body: Sections with clear transitions

• CTA: Subscribe; link; next step

• Outro: Recap; repeat CTA

Output Format

• Format (short vs long) recommendation

• Hook options (2–3 variants)

• Script (timestamped if long-form)

• CTA placement

• Platform optimization notes

Related Skills

• tiktok-captions: TikTok caption, video specs, script

• tiktok-ads: TikTok ad creative

• content-marketing: Video as content format; repurposing

• youtube-seo: YouTube SEO, description, thumbnail (platform skill)

• video-optimization: Website video SEO; VideoObject; video sitemap; Google prioritizes YouTube