Content: Visual Content

Guides visual content planning and creation across website, social media, email, and other channels. Images are needed not just for websites—social posts, infographics, and repurposed content all require visuals. Visual-first planning in content calendars improves engagement; cross-channel consistency and repurposing maximize ROI.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

• When to use images: By content type and format

• Specs by context: Website vs social vs email

• Platform image specs: X, LinkedIn, Pinterest, Instagram, Facebook, YouTube

• Repurposing: One visual → multiple formats and channels

• Visual-first planning: Content calendar with image planning

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Section 12 (Visual Identity) for brand consistency.

Identify:

• Context: Article, social post, infographic, email, landing page

• Channels: Which platforms will use this visual

• Repurposing: Will this visual be adapted for other formats?

1. When to Use Images

Content Type Visual Need Notes

Article / Blog Hero image, in-article images, screenshots See image-optimization for web (alt, WebP, LCP)

Social post Single image, carousel, or link preview Platform-specific specs below

Infographic Primary format; data visualization Repurpose to social (cropped), blog (full)

Case study Customer photo, results chart, logo Repurpose to LinkedIn carousel, blog

Product update Screenshot, feature graphic Changelog, email, social

Email Header image, inline graphics Keep lightweight; many clients block images

Landing page Hero, trust badges, screenshots See hero-generator, image-optimization

2. Website vs Social vs Email

Context Priority Skill

Website Alt text, WebP, LCP, responsive, lazy loading image-optimization

Social posts Platform dimensions, aspect ratio, file size Platform skills (X, LinkedIn, Pinterest, etc.)

OG / Twitter Cards 1200×630, 1200×675 for link previews open-graph, twitter-cards

Email Inline-friendly; avoid heavy images; alt for blocked email-marketing

3. Platform Image Specs (Social)

Platform Post Image Stories / Reels Profile Notes

X (Twitter) 1200×675 (16:9), 800×800 — 400×400 See twitter-x-posts

LinkedIn 1200×627, 1200×1200; carousel up to 20 — 400×400 See linkedin-posts; vertical preferred on mobile

Pinterest 1000×1500 (2:3) — 165×165 Alt text ~25% more impressions; see pinterest-posts

Instagram 1080×1350 (4:5), 1080×1080 1080×1920 (9:16) 320×320 4:5 outperforms square on feed

Facebook 1200×630, 1080×1080 1080×1920 320×320

YouTube Thumbnail 1280×720 — 800×800

General: 1080px width works across most platforms; vertical (4:5, 9:16) outperforms square on mobile-first feeds. Keep critical elements (logo, text) in safe center—platforms may crop.

4. Visual Repurposing

Principle: One core visual → multiple crops/formats → multiple channels.

Core Visual Adaptations Channels

Infographic Full (blog), cropped sections (Instagram, LinkedIn carousel), square (X) Blog, LinkedIn, Instagram, X

Case study graphic Hero (blog), single slide (LinkedIn), story (Instagram) Blog, LinkedIn, Instagram

Product screenshot Hero (landing), post (X, LinkedIn), email header Website, social, email

Quote graphic Square (X, LinkedIn), 4:5 (Instagram) X, LinkedIn, Instagram

Workflow: Design at largest needed size; export platform-specific crops. Use consistent colors, fonts, logo placement (see brand-visual-generator).

5. Visual-First Content Planning

• Plan images in content calendar: Don't add visuals as afterthought; visuals drive engagement

• Batch by theme: Create visuals for a topic cluster or campaign together for consistency

• Repurposing column: In calendar, note which core piece becomes which visual format for which channel

• Asset library: Organize by campaign/theme; tag for reuse

6. Format-Specific Notes

Infographics

• Dimensions: 800–1200px width; height varies by content

• Export: PNG for web; PDF for download

• Repurpose: Slice into 3–5 slides for LinkedIn carousel; single stat for X/Instagram

Social Post Images

• Text overlay: Keep minimal; many platforms deprecate text-heavy images

• Branding: Logo in corner; consistent with brand-visual-generator

• Alt text: Add for LinkedIn, Pinterest, X (accessibility + Pinterest SEO); see image-optimization for alt best practices

Article / Blog Images

• Hero: Often LCP candidate; optimize per image-optimization

• In-article: Support narrative; alt text, captions per image-optimization

• Screenshots: Annotate when helpful; keep file size low

Output Format

• Visual plan (what images for what content)

• Specs by context (platform dimensions, format)

• Repurposing map (one visual → multiple outputs)

• References to platform skills and image-optimization

Related Skills

Content & Strategy

• content-marketing: Content types, formats, repurposing; visual content is part of content mix

• content-strategy: SEO topic clusters; article visuals

• copywriting: Copy pairs with visuals; headlines for image posts

Platform (Image Specs)

• twitter-x-posts: X post image specs

• linkedin-posts: LinkedIn image specs

• pinterest-posts: Pinterest Pin dimensions, alt text

• reddit-posts: Reddit image post context

Website & SEO

• image-optimization: Web images (alt, captions, WebP, LCP, responsive); central skill for image SEO

• open-graph, twitter-cards: Link preview images

• hero-generator: Hero section visuals

Other

• brand-visual-generator: Typography, colors, imagery tone; visual consistency

• video-marketing: Video thumbnails; video as visual format

• video-optimization: Video SEO; VideoObject; video sitemap; YouTube prioritization