Xiaohongshu (RED) Data

Search notes, products, and creator profiles on Xiaohongshu (小红书), China's largest social commerce platform.

When to Use

• User asks about product reviews or recommendations on Xiaohongshu

• User wants to find trending products or content on RED

• User shares a Xiaohongshu link and wants note/product details

• User needs influencer/creator data for marketing

• User asks about Chinese consumer trends and lifestyle content

Important: Compliance Notice

This tool accesses publicly available data on Xiaohongshu. Users are responsible for:

• Complying with Xiaohongshu's Terms of Service

• Respecting content creators' intellectual property

• Using data for personal research purposes only

• Not scraping at excessive rates (recommended: max 1 request per 2 seconds)

MCP Server Setup

{ "mcpServers": { "xiaohongshu-data": { "command": "npx", "args": ["-y", "@shopme/xiaohongshu-data-mcp"], "env": { "XHS_COOKIE": "your-xiaohongshu-cookie" } } } }

How to Get XHS_COOKIE

• Open https://www.xiaohongshu.com in your browser

• Log in to your account

• Open DevTools (F12) → Application → Cookies

• Copy the full cookie string

• Cookie expires periodically; you may need to refresh it

Available Tools

search_notes

Search Xiaohongshu notes by keyword.

• keyword : Search term (Chinese works best)

• sort : "general" (default), "popularity" (most liked), "latest" (newest)

• noteType : "all", "normal" (image), "video"

• Returns: notes with title, engagement metrics, images, author info

get_note_detail

Get full details of a specific note.

• noteId : 24-character hex note ID

• Returns: full note content, engagement metrics, images/video, tags

search_xhs_products

Search products on Xiaohongshu Mall.

• keyword : Product search term

• Returns: products with prices, images, sales, ratings

get_creator_info

Get creator/influencer profile information.

• userId : 24-character hex user ID

• Returns: follower count, note count, likes, verification status

parse_xhs_url

Parse a Xiaohongshu URL to extract note/product/user ID.

• url : Any Xiaohongshu link

• Returns: type (note/product/user), extracted ID, next step hint

Understanding Xiaohongshu Data

Engagement Metrics

Metric Chinese What It Means

Likes (点赞) 点赞数 User appreciation

Collects (收藏) 收藏数 "Bookmarked" - strong purchase intent signal

Comments (评论) 评论数 Discussion and engagement

Shares (分享) 分享数 Viral potential

Key Insight

Collect-to-Like Ratio is the most important metric:

50%: Extremely high purchase intent (product is highly desired)

• 20-50%: Good commercial potential

• < 20%: More entertainment value than purchase intent

Content Types

• Normal notes (图文笔记): Image-based posts, often product reviews

• Video notes (视频笔记): Video content, tutorials, unboxings

• Product notes: Directly linked to Xiaohongshu Mall products

Search Tips

• Use Chinese keywords for best results (e.g., "平价护肤" not "affordable skincare")

• Sort by popularity to find viral content

• Sort by latest to find trending new products

• Check tags for related search terms

Platform Context

Xiaohongshu has 300M+ monthly active users:

• Primary demographic: Women aged 18-35 in China

• Content focus: Beauty, fashion, lifestyle, food, travel

• Unique feature: Deep integration of content and commerce

• Trust factor: User-generated reviews are highly trusted by Chinese consumers