Bottom-of-Funnel Keyword Finder

Find high-intent keywords that indicate someone is ready to buy, sign up, or convert.

What Are BOFU Keywords?

Bottom-of-funnel keywords signal purchase intent:

• Transactional: "buy", "pricing", "discount", "coupon"

• Comparative: "vs", "alternative to", "compared to"

• Evaluative: "review", "pros and cons", "is it worth it"

• Solution-specific: "best [category] for [use case]"

Required Input

Ask the user for:

• Product/Service name

• Product category (e.g., "project management software", "email marketing tool")

• Known competitors (optional but helpful)

• Target use cases (what problems does it solve?)

Research Process

Step 1: Generate Keyword Patterns

Apply these BOFU patterns to the product:

Transactional Intent:

• [product] pricing

• [product] plans

• [product] free trial

• [product] discount

• [product] coupon code

• buy [product]

• [product] subscription

Comparative Intent:

• [product] vs [competitor]

• [product] alternative

• [product] competitors

• best [category] tools

• [product] compared to [competitor]

• switch from [competitor] to [product]

Evaluative Intent:

• [product] review

• [product] reviews [year]

• is [product] worth it

• [product] pros and cons

• [product] honest review

• [product] for [use case]

Problem-Solution Intent:

• best [category] for [use case]

• [category] for small business

• [category] for startups

• [category] for enterprise

• how to [solve problem] with [product]

Step 2: Use Perplexity for Validation

Use Perplexity MCP to research:

• Which competitors are commonly compared

• What questions people ask before buying

• Common objections and concerns

• Popular use cases and niches

Example Perplexity query:

What are the most common questions people ask before buying [product category] software? What comparisons do they search for?

Step 3: Categorize by Intent Level

Intent Level Keyword Type Example Priority

Highest Pricing/Buy "[product] pricing" P1

High Comparison "[product] vs [competitor]" P1

High Reviews "[product] review 2025" P1

Medium Alternatives "best [category] tools" P2

Medium Use-case "[category] for [niche]" P2

Output Format

BOFU Keywords for [Product]

Highest Intent (Ready to Buy)

High Intent (Comparing Options)

Medium Intent (Evaluating Category)

Keyword Clusters for Content Strategy

Cluster 1: Pricing & Plans

• [keyword list]
• Recommended content: Transparent pricing page with FAQ

Cluster 2: Competitor Comparisons

• [keyword list]
• Recommended content: Individual vs pages for each competitor

Cluster 3: Reviews & Social Proof

• [keyword list]
• Recommended content: Customer stories, case studies

Quick Wins

Keywords with high intent but likely low competition:

1. [keyword] - [reason it's a quick win]
2. [keyword] - [reason]
3. [keyword] - [reason]

Content Recommendations

For each cluster, suggest specific pages to create.

What This Skill Does NOT Do

• Provide search volume data (use Ahrefs/SEMrush for that)

• Guarantee rankings

• Replace keyword research tools

• Do competitor keyword gap analysis

When to Use This vs. Other Skills

Use bofu-keywords when... Use other skills when...

Need conversion-focused keywords Need top-of-funnel content ideas

Planning landing pages Planning blog strategy

Building comparison pages Building educational content

Optimizing for signups Building brand awareness