Content Optimizer Skill

A systematic workflow for optimizing content to perform well in both traditional search engines and AI-powered systems (GEO).

When to Use

• Improving existing content performance

• Preparing content for publication

• Refreshing underperforming pages

• Enhancing AI citation potential

• Optimizing for featured snippets

• Building topical authority

Optimization Workflow

Phase 1: Content Analysis

Before optimizing, understand the current state:

Content Inventory:

Title: [Current title] Word Count: [X words] Last Updated: [Date] Target Keyword: [Primary keyword] Current Structure: [H1 → H2 count → H3 count]

Performance Assessment:

• Search intent alignment

• Topic completeness

• Competitive positioning

• Freshness status

Phase 2: Keyword Optimization

Optimize keyword presence without over-optimization:

Primary Keyword Placement:

Location Status Recommendation

Title tag

First 30 chars

H1

Natural inclusion

First 100 words

Opening paragraph

H2 headers

2-3 variations

Meta description

With CTA

URL

If practical

Keyword Density Check:

• Target: 0.5-1.5%

• Calculate: (keyword occurrences / total words) × 100

• Flag if >2% (over-optimization risk)

Semantic Enhancement: Add related terms and concepts:

• LSI keywords (5-10 variations)

• Related entities

• Question variations

• Synonym usage

Phase 3: Structure Optimization

Improve content organization:

Header Hierarchy:

H1: Primary Topic (1 only) ├── H2: Main Section 1 │ ├── H3: Subsection │ └── H3: Subsection ├── H2: Main Section 2 │ └── H3: Subsection └── H2: Conclusion/Summary

Scannable Formatting:

• Short paragraphs (2-3 sentences)

• Bullet lists for features/benefits

• Numbered lists for steps/processes

• Tables for comparisons

• Bold for key terms

• Block quotes for callouts

Internal Linking:

• Link to related content (3-5 contextual links)

• Use descriptive anchor text

• Link from high-authority pages

• Create hub/spoke patterns

Phase 4: AI Extractability

Optimize for LLM citation:

Add Extractable Elements:

TL;DR Block:

TL;DR

[2-3 sentence summary with key facts. Include primary keyword and main value proposition. Perfect for AI extraction.]

FAQ Section:

Frequently Asked Questions

[Exact question users ask]?

[40-60 word direct answer. Lead with the key fact. Include relevant data or specifics.]

[Another common question]?

[Direct, comprehensive answer.]

Comparison Table:

Paragraph Optimization:

• Break paragraphs >120 words

• Lead with key fact

• One idea per paragraph

• Clear topic sentences

Phase 5: E-E-A-T Enhancement

Add trust and expertise signals:

Author Enhancement:

Written by [Name], [Title/Credentials]. [1-2 sentence bio with expertise indicators.]

Source Citations:

• Add statistics with sources

• Link to authoritative references

• Include expert quotes

• Reference original research

Trust Signals:

• Last updated date

• Editorial review note

• Fact-checking statement

• Contact information

Phase 6: Meta Optimization

Finalize metadata:

Title Tag Formula:

[Primary Keyword] - [Benefit/Hook] | [Brand] (55-60 chars)

Meta Description Formula:

[Action verb] + [benefit]. [Key feature]. [CTA] (150-160 chars)

URL Structure:

/primary-keyword-descriptive-slug (under 60 chars)

Output Format

Content Optimization Report

Content Optimization Complete

Page: [Title/URL] Optimizations Applied: X changes

Summary of Changes

Keyword Optimization:

• Added primary keyword to [locations]
• Integrated X LSI keywords
• Current density: X%

Structure Improvements:

• Reorganized headers for logical flow
• Added X bullet lists
• Created X tables
• Broke X long paragraphs

AI Extractability:

• Added TL;DR summary
• Created FAQ section (X questions)
• Added comparison table
• Optimized paragraph lengths

E-E-A-T Additions:

• Added author bio
• Included X source citations
• Added last updated date

Meta Updates:

• New title: [title] (X chars)
• New description: [desc] (X chars)

Before/After Comparison

Next Steps

1. [Recommended follow-up action]
2. [Additional improvement]

Quick Optimization Checklist

For rapid optimization:

• Title tag optimized (keyword + hook)

• H1 matches target keyword

• First 100 words include keyword

• At least 3 internal links

• TL;DR or summary present

• FAQ section (3+ questions)

• Paragraphs under 120 words

• At least 1 table or comparison

• Author/expertise signals

• Updated date visible

Guiding Principles

• User-first - Optimize for humans, not just algorithms

• Natural integration - Keywords should flow naturally

• Value addition - Every change should add value

• Extractability - Make key info easy to find/cite

• Authenticity - Maintain author voice and expertise