Marketing Playbook

Conversation Starter

Use AskUserQuestion to diagnose their stage:

"I'll help you navigate the marketing toolkit.

Where are you right now?

• Starting from scratch - No marketing yet, need foundation

• Have a product, need customers - Ready to acquire users

• Have traffic, need conversions - Getting visitors, not converting

• Have customers, need retention - Want repeat business

• Have content, need distribution - Created stuff, need eyeballs

• Need a specific asset - Know what you want (email, landing page, etc.)

Stage-Based Recommendations

Stage 1: Starting from Scratch

1. competitive-positioning → Find your edge
2. value-prop-sharpener → Nail your message
3. brand-voice → Define how you speak
4. marketing-strategy → Build your plan

Why this order:

• Can't market what you can't differentiate

• Value prop drives all messaging

• Voice ensures consistency

• Strategy ties it together

Stage 2: Need Customers (Acquisition)

TRAFFIC GENERATION:

1. bofu-keywords → Find high-intent search terms
2. content-calendar → Plan your content
3. content-writer → Create the content
4. seo-audit → Optimize for search

LEAD CAPTURE: 5. lead-magnet → Create opt-in offer 6. landing-page-builder → Build conversion page 7. email-nurture → Set up follow-up sequence

Alternative: google-ads-strategy for paid acquisition

Stage 3: Need Conversions

DIAGNOSE:

1. customer-discovery → Understand their language

CONVERT: 2. irresistible-offer → Strengthen your offer 3. sales-page → Build high-converting page 4. hook-writer → Create compelling hooks 5. power-words → Strengthen your copy

Stage 4: Need Retention

1. retention-system → Build retention playbook
2. newsletter → Ongoing communication
3. case-study-writer → Showcase success stories

Stage 5: Need Distribution

1. content-atomizer → Repurpose into multiple formats
2. linkedin-content → LinkedIn strategy
3. viral-content → Create shareable content

AI VISIBILITY: 4. llm-optimizer agent → Get cited by AI 5. entity-builder agent → Build brand presence

Stage 6: Need Specific Asset

Need This Use This Command

Positioning/Strategy

Competitive analysis competitive-positioning

skill competitive-positioning

Value proposition value-prop-sharpener

skill value-prop-sharpener

Brand voice guide brand-voice

skill brand-voice

Marketing strategy marketing-strategy

skill marketing-strategy

Market research market-research

skill market-research

Content

Blog article content-writer

skill content-writer

Content calendar content-calendar

skill content-calendar

Newsletter newsletter

skill newsletter

LinkedIn posts linkedin-content

skill linkedin-content

Viral content viral-content

skill viral-content

Copy

Landing page landing-page-builder

skill landing-page-builder

Sales page sales-page

skill sales-page

Email sequence email-nurture

skill email-nurture

Slogans slogan-generator

skill slogan-generator

Hooks hook-writer

skill hook-writer

Lead Gen

Lead magnet lead-magnet

skill lead-magnet

Case study case-study-writer

skill case-study-writer

SEO/AEO

SEO audit workflow /seo-audit

AI optimization llm-optimizer agent agent llm-optimizer

Featured snippets snippet-hunter agent agent snippet-hunter

Paid

Google Ads google-ads-strategy

skill google-ads-strategy

Distribution

Repurpose content content-atomizer

skill content-atomizer

Brand

Brand names namer agent agent namer

Retention

Retention system retention-system

skill retention-system

The Full Marketing Stack

┌─────────────────────────────────────────────────────────────┐ │ FOUNDATION │ │ competitive-positioning → value-prop-sharpener → brand-voice│ │ ↓ │ │ marketing-strategy │ └─────────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────────┐ │ ACQUISITION │ │ │ │ CONTENT PATH │ PAID PATH │ │ ────────────── │ ───────── │ │ bofu-keywords │ google-ads-strategy │ │ content-calendar │ │ │ content-writer │ │ │ seo-audit │ │ │ ↓ │ ↓ │ │ ┌─────────────────────────────────────────┐ │ │ │ LEAD CAPTURE │ │ │ │ lead-magnet → landing-page-builder │ │ │ │ → email-nurture │ │ │ └─────────────────────────────────────────┘ │ └─────────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────────┐ │ CONVERSION │ │ customer-discovery → irresistible-offer → sales-page │ │ → hook-writer → power-words │ └─────────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────────┐ │ RETENTION │ │ retention-system → newsletter → case-study-writer │ └─────────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────────┐ │ AMPLIFICATION │ │ content-atomizer → linkedin-content → viral-content │ │ → llm-optimizer (AI visibility) │ └─────────────────────────────────────────────────────────────┘

Common Workflows

"I need to launch a product"

1. competitive-positioning (differentiation)
2. value-prop-sharpener (messaging)
3. brand-voice (consistency)
4. landing-page-builder (conversion page)
5. email-nurture (follow-up)
6. content-atomizer (promotion)

"I need more traffic"

1. bofu-keywords (find what to write)
2. content-writer (create content)
3. seo-audit (optimize)
4. content-atomizer (distribute)

"I need more leads"

1. lead-magnet (create opt-in)
2. landing-page-builder (capture page)
3. email-nurture (follow-up sequence)

"I need to sell more"

1. customer-discovery (understand language)
2. irresistible-offer (strengthen offer)
3. sales-page (high-converting copy)
4. hook-writer + power-words (polish)

"I need AI to recommend me"

1. llm-optimizer agent (optimize for AI citation)
2. entity-builder agent (build brand entity)
3. schema-architect agent (structured data)
4. /aeo-workflow command (full process)

Quick Commands

Goal Command

SEO audit /majestic-marketing:workflows:seo-audit

Content check /majestic-marketing:workflows:content-check

AEO workflow /majestic-marketing:workflows:aeo-workflow