Sales Page Blueprint

Orchestrate the creation of high-converting sales pages by combining specialized skills.

Audience: Founders and marketers creating sales pages for products at any price point.

Goal: Research competitors, find positioning angles, write conversion copy, and build irresistible offers.

Conversation Starter

Use AskUserQuestion to gather initial context:

"I'll help you create a sales page that converts cold traffic into customers.

Please provide:

• Product/Service: What are you selling?

• Price Point: What does it cost?

• Target Customer: Who is this for?

• Traffic Source: Where will visitors come from?

• Competitors: Who else sells something similar?

I'll research winning pages in your niche and build a conversion-optimized blueprint."

Orchestration Workflow

Phase 1: Research & Analysis

Use competitive-positioning skill:

• Analyze competitor sales pages

• Identify positioning weaknesses

• Find differentiation opportunities

• Craft unique positioning statement

Phase 2: Find the Angle

Use positioning-angles skill:

• Select from 24 positioning frameworks

• Match angle to awareness stage

• Generate headline options for each angle

• Choose primary and secondary angles

Phase 3: Build the Offer

Use irresistible-offer skill:

• Create 7-part offer framework

• Build value stack (10-20x perceived value)

• Design risk reversal/guarantee

• Add authentic scarcity elements

• Map objection destroyers

Phase 4: Write the Copy

Use direct-response-copy skill:

• Write headlines using proven formulas

• Craft opening hooks

• Apply pain quantification

• Structure founder story

• Format testimonials as mini case studies

• Write benefit-oriented CTAs

Phase 5: Assemble & Optimize

Reference local resources:

• references/bullet-frameworks.md - Bullet point patterns

• references/ab-test-insights.md - Data-backed optimization

Sales Page Structure

1. Above the Fold

   • Headline (from positioning-angles)
   • Subheadline with specific promise
   • Primary CTA
   • Trust signals

2. Problem Section

   • Quantified pain (direct-response-copy)
   • Agitation with vivid scenario

3. Solution Introduction

   • Transformation promise
   • Founder story (if applicable)

4. Features/Benefits

   • Bullets using frameworks (references/bullet-frameworks.md)
   • Feature → Benefit → Emotion chain

5. Social Proof

   • Testimonials as mini case studies
   • Logos, numbers, specifics

6. Offer Stack

   • Value stack from irresistible-offer
   • Price presentation with anchoring

7. Risk Reversal

   • Guarantee (from irresistible-offer)
   • Objection handlers

8. Final CTA

   • Urgency (if authentic)
   • Friction reducers

Output Format

SALES PAGE BLUEPRINT: [Product/Service]

Research Summary

[Key findings from competitive-positioning]

Positioning Strategy

Primary Angle: [From positioning-angles] Tagline: [From competitive-positioning]

The Offer

[7-part framework from irresistible-offer]

Copy Sections

Above the Fold

[Headline, subheadline, CTA]

Problem Section

[Quantified pain, agitation]

Solution Section

[Transformation, story]

Features/Benefits

[Bullets using frameworks]

Social Proof

[Formatted testimonials]

Offer Stack

[Value presentation]

Guarantee

[Risk reversal copy]

Final CTA

[Closing copy with urgency]

A/B Test Recommendations

[From references/ab-test-insights.md]

Implementation Checklist

[ ] Headline tested with 3 variations [ ] Above-fold CTA present [ ] Problem agitation complete [ ] Minimum 10 benefit bullets [ ] 3+ trust elements placed [ ] Price properly anchored [ ] Guarantee clearly stated [ ] Mobile optimized

Quality Standards

• Research actual pages: Use competitive-positioning skill for real examples

• Data-backed decisions: Reference ab-test-insights for optimization

• Specific, not generic: Every template should be customized

• Orchestrate, don't duplicate: Let specialized skills do the heavy lifting

Related Skills

Phase Skill Purpose

Research competitive-positioning

Competitor analysis

Strategy positioning-angles

Find the angle

Offer irresistible-offer

Build compelling offer

Copy direct-response-copy

Write conversion copy

Hooks hook-writer

Generate headline variations

Landing landing-page-builder

Full page structure