Ad Copy Generator

Generate platform-optimized advertising copy with multiple variations for A/B testing.

Supported Platforms

Platform Ad Types Key Constraints

Google Ads Search, Display, YouTube Headlines 30 chars, Descriptions 90 chars

Meta (FB/IG) Image, Video, Carousel, Stories Primary text 125 chars, Headline 40 chars

LinkedIn Sponsored Content, Message Ads, Text Ads Intro 150 chars, Headline 70 chars

TikTok In-Feed, TopView, Spark Text 100 chars, CTA driven

How to Use

Basic Usage

Generate 5 Google Ads variations for a project management SaaS targeting startups

Create Meta ad copy for a B2B lead generation campaign about [product]

Write LinkedIn ads for promoting a webinar about [topic]

Advanced Usage

Create an A/B test framework with 10 headline variations and 5 description variations for:

• Product: [description]
• Target: [audience]
• Goal: [conversions/awareness/leads]
• USP: [unique selling point]

Output Format

Google Ads (Responsive Search Ads)

CAMPAIGN: [Campaign Name] TARGET AUDIENCE: [Description] GOAL: [Conversions/Clicks/Awareness]

HEADLINES (15 required, 30 chars max each): ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Value Props (5):

1. [Headline] (XX chars)
2. [Headline] (XX chars) ...

Features (5): 6. [Headline] (XX chars) ...

Social Proof (3): 11. [Headline] (XX chars) ...

CTAs (2): 14. [Headline] (XX chars) 15. [Headline] (XX chars)

DESCRIPTIONS (4 required, 90 chars max each): ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ D1: [Primary value prop + CTA] (XX chars) D2: [Feature list + differentiator] (XX chars) D3: [Social proof + urgency] (XX chars) D4: [Backup generic] (XX chars)

RECOMMENDED PINNING:

• Pin H1 to Position 1: [Best headline]
• Pin D1 to Position 1: [Best description]

Meta Ads (Facebook/Instagram)

CAMPAIGN: [Campaign Name] OBJECTIVE: [Traffic/Conversions/Lead Gen] PLACEMENT: [Feed/Stories/Reels]

VARIATION 1: ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Primary Text (125 chars for above-fold): [Copy that hooks immediately]

Headline (40 chars): [Benefit-focused headline]

Description (30 chars, optional): [Supporting text]

CTA Button: [Learn More / Sign Up / Shop Now / Get Quote]

Full Primary Text (if needed): [Expanded copy for longer format]

VARIATION 2: [Same structure...]

A/B TEST RECOMMENDATION:

• Test 1: Headline A vs B (same primary)
• Test 2: Primary text short vs long
• Test 3: Different CTAs

LinkedIn Ads

CAMPAIGN: [Campaign Name] FORMAT: [Single Image / Carousel / Video / Message] AUDIENCE: [Job titles, industries, company size]

VARIATION 1: ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Introductory Text (150 chars for preview): [Hook that resonates with professionals]

Full Intro (600 chars max): [Expanded professional copy]

Headline (70 chars): [Clear value proposition]

CTA: [Learn More / Download / Register / Request Demo]

VARIATION 2: [Same structure...]

Copywriting Frameworks

AIDA (Awareness → Interest → Desire → Action)

Headline: [Attention-grabbing statement] Body: [Build interest with benefits] Desire: [Create want with proof/urgency] CTA: [Clear action step]

PAS (Problem → Agitate → Solution)

Problem: [State the pain point] Agitate: [Make it worse/urgent] Solution: [Your product as the answer]

4Ps (Promise → Picture → Proof → Push)

Promise: [What you'll deliver] Picture: [Paint the transformed state] Proof: [Evidence it works] Push: [Urgency to act now]

Before-After-Bridge

Before: [Current painful state] After: [Desired future state] Bridge: [Your solution gets them there]

Platform-Specific Best Practices

Google Ads

• Include keywords in headlines (improves Quality Score)

• Use numbers and stats ("Save 50%", "10x Faster")

• Include brand name in at least 2 headlines

• Use power words: Free, New, Exclusive, Limited, Proven

• Always include CTA: Get, Try, Start, Discover, Learn

Meta Ads

• Hook in first 3 words (most scroll quickly)

• Use emojis sparingly for B2C, avoid for B2B

• Ask questions to increase engagement

• Social proof performs well (X customers trust us)

• Video: Hook in first 3 seconds

LinkedIn Ads

• Professional tone, but not boring

• Lead with value, not sales pitch

• Industry-specific language builds credibility

• Stats and data resonate with B2B audience

• Thought leadership angle often outperforms direct sales

TikTok Ads

• Casual, authentic tone (not corporate)

• Hook in first 1-2 seconds

• Trending sounds/formats increase reach

• User-generated content style performs best

• Strong CTA at the end

A/B Testing Strategy

Variables to Test

Headlines:

• Question vs. Statement

• Benefit-led vs. Feature-led

• With numbers vs. Without

• Short vs. Long

• Emotional vs. Rational

Primary Text:

• Short (1-2 sentences) vs. Long (paragraph)

• Problem-focused vs. Solution-focused

• First person vs. Second person

• With social proof vs. Without

• With urgency vs. Without

CTAs:

• Direct ("Buy Now") vs. Soft ("Learn More")

• Benefit-based ("Get Your Free Trial") vs. Action-based ("Start Now")

Testing Protocol

• Test one variable at a time

• Run for minimum 7 days or 1000 impressions

• 95% statistical significance before declaring winner

• Document all tests and results

• Apply learnings to future campaigns

Example Output

Input: "Create Google Ads for a CRM software targeting small business owners"

Output:

CAMPAIGN: CRM-SMB-Search TARGET: Small business owners, 5-50 employees GOAL: Free trial signups

HEADLINES (30 chars max): ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Value Props:

1. Grow Sales 3x Faster (20 chars)
2. Never Lose a Lead Again (22 chars)
3. CRM Built for Small Biz (23 chars)
4. Close Deals 50% Faster (21 chars)
5. Your Sales, Organized (19 chars)

Features: 6. Easy CRM - No Training (22 chars) 7. All-in-One Sales Tool (20 chars) 8. Mobile CRM App Included (23 chars) 9. Email + Phone + Tasks (20 chars) 10. Integrates with Gmail (20 chars)

Social Proof: 11. 10,000+ Businesses Trust Us (26 chars) 12. 4.9★ Rating on G2 (16 chars) 13. #1 CRM for Small Teams (21 chars)

CTAs: 14. Start Free Trial Today (21 chars) 15. Try Free for 14 Days (19 chars)

DESCRIPTIONS (90 chars max): ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ D1: Simple CRM that helps small businesses close more deals. Start your free trial today. (88 chars) D2: Track leads, manage contacts, and grow revenue. No complex setup. Works in minutes. (83 chars) D3: Join 10,000+ small businesses. 4.9★ rated. Cancel anytime. Get started free. (76 chars) D4: The CRM designed for growing businesses. Affordable plans starting at $29/mo. (77 chars)

RECOMMENDED PINNING:

• Pin "CRM Built for Small Biz" to Position 1
• Pin D1 to Position 1

Integration

Works well with:

• keyword-cluster-builder - Find keywords to include in ad copy

• competitive-ads-extractor - Analyze competitor ad strategies

• landing-page-copywriter - Create matching landing page copy

• social-media-analyzer - Measure ad performance