Competitor Teardown

Structured competitive analysis with research and screenshots via inference.sh CLI.

Quick Start

curl -fsSL https://cli.inference.sh | sh && infsh login

Research competitor landscape

infsh app run tavily/search-assistant --input '{ "query": "top project management tools comparison 2024 market share" }'

Screenshot competitor's website

infsh app run infsh/agent-browser --input '{ "url": "https://competitor.com", "action": "screenshot" }'

Teardown Framework

The 7-Layer Analysis

Layer What to Analyze Data Source

1. Product Features, UX, quality Screenshots, free trial

2. Pricing Plans, pricing model, hidden costs Pricing page, sales call

3. Positioning Messaging, tagline, ICP Website, ads

4. Traction Users, revenue, growth Web search, press, funding

5. Reviews Strengths, weaknesses from users G2, Capterra, App Store

6. Content Blog, social, SEO strategy Website, social profiles

7. Team Size, key hires, background LinkedIn, About page

Research Commands

Company Overview

General intelligence

infsh app run tavily/search-assistant --input '{ "query": "CompetitorX company overview funding team size 2024" }'

Funding and financials

infsh app run exa/search --input '{ "query": "CompetitorX funding round series valuation investors" }'

Recent news

infsh app run tavily/search-assistant --input '{ "query": "CompetitorX latest news announcements 2024" }'

Product Analysis

Feature comparison

infsh app run exa/search --input '{ "query": "CompetitorX vs alternatives feature comparison review" }'

Pricing details

infsh app run tavily/extract --input '{ "urls": ["https://competitor.com/pricing"] }'

User reviews

infsh app run tavily/search-assistant --input '{ "query": "CompetitorX reviews G2 Capterra pros cons 2024" }'

UX Screenshots

Homepage

infsh app run infsh/agent-browser --input '{ "url": "https://competitor.com", "action": "screenshot" }'

Pricing page

infsh app run infsh/agent-browser --input '{ "url": "https://competitor.com/pricing", "action": "screenshot" }'

Signup flow

infsh app run infsh/agent-browser --input '{ "url": "https://competitor.com/signup", "action": "screenshot" }'

Feature Matrix

Structure

Rules

• ✅ = Full support

• ⚠️ or "Partial" = Limited or conditional

• ❌ = Not available

• Note conditions: "Paid only", "Enterprise tier", "Beta"

• Lead with features where YOU win

• Be honest about competitor strengths — credibility matters

Pricing Comparison

Structure

What to Look For

• Minimum seat requirements

• Annual-only billing (reduces flexibility)

• Feature gating between tiers

• Overage charges

• Setup/onboarding fees

• Contract lock-in periods

SWOT Analysis

Create a SWOT for each competitor:

Competitor A — SWOT

Positioning Map

A 2x2 matrix showing where competitors sit on two meaningful dimensions.

Choose Meaningful Axes

Good Axes Bad Axes

Simple ↔ Complex Good ↔ Bad

SMB ↔ Enterprise Cheap ↔ Expensive (too obvious)

Self-serve ↔ Sales-led Old ↔ New

Specialized ↔ General Small ↔ Large

Opinionated ↔ Flexible —

Template

                Enterprise
                    │
       Competitor C │  Competitor A
            ●       │       ●
                    │

Simple ──────────────────────────── Complex │ You ● │ Competitor B │ ● │ SMB

Generating the Visual

Create positioning map with Python

infsh app run infsh/python-executor --input '{ "code": "import matplotlib.pyplot as plt\nimport matplotlib\nmatplotlib.use("Agg")\n\nfig, ax = plt.subplots(figsize=(10, 10))\n\n# Competitors\ncompetitors = {\n "You": (-0.3, -0.3),\n "Competitor A": (0.5, 0.6),\n "Competitor B": (0.6, -0.4),\n "Competitor C": (-0.4, 0.5)\n}\n\nfor name, (x, y) in competitors.items():\n color = "#22c55e" if name == "You" else "#6366f1"\n size = 200 if name == "You" else 150\n ax.scatter(x, y, s=size, c=color, zorder=5)\n ax.annotate(name, (x, y), textcoords="offset points", xytext=(10, 10), fontsize=12, fontweight="bold")\n\nax.axhline(y=0, color="grey", linewidth=0.5)\nax.axvline(x=0, color="grey", linewidth=0.5)\nax.set_xlim(-1, 1)\nax.set_ylim(-1, 1)\nax.set_xlabel("Simple ← → Complex", fontsize=14)\nax.set_ylabel("SMB ← → Enterprise", fontsize=14)\nax.set_title("Competitive Positioning Map", fontsize=16, fontweight="bold")\nax.grid(True, alpha=0.3)\nplt.tight_layout()\nplt.savefig("positioning-map.png", dpi=150)\nprint("Saved")" }'

Review Mining

Where to Find Reviews

Platform Best For URL Pattern

G2 B2B SaaS g2.com/products/[product]/reviews

Capterra Business software capterra.com/software/[id]/reviews

App Store iOS apps apps.apple.com

Google Play Android apps play.google.com

Product Hunt Launches producthunt.com/posts/[product]

Reddit Honest opinions reddit.com/r/[relevant-sub]

What to Extract

Category Look For

Most praised What features do happy users mention most?

Most complained What do unhappy users say? (= your opportunity)

Switching reasons Why do users leave? What triggers switching?

Feature requests What's missing that users want?

Comparison mentions When users compare, what do they say?

Mine G2 reviews

infsh app run tavily/search-assistant --input '{ "query": "CompetitorX G2 reviews complaints issues 2024" }'

Reddit sentiment

infsh app run exa/search --input '{ "query": "reddit CompetitorX alternative frustration switching" }'

Deliverable Formats

Executive Summary (1 page)

Competitive Landscape Summary

Market: [Category] — $[X]B market growing [Y]% annually

Key competitors: A (leader), B (challenger), C (niche)

Our positioning: [Where you sit and why it matters]

Key insight: [One sentence about the biggest opportunity]

Detailed Report (per competitor)

• Company overview (size, funding, team)

• Product analysis (features, UX screenshots)

• Pricing breakdown

• SWOT analysis

• Review analysis (top praised, top complained)

• Positioning vs. you

• Opportunity summary

Comparison Grid Visual

Stitch competitor screenshots into comparison

infsh app run infsh/stitch-images --input '{ "images": ["your-homepage.png", "competitorA-homepage.png", "competitorB-homepage.png"], "direction": "horizontal" }'

Common Mistakes

Mistake Problem Fix

Only looking at features Misses positioning, pricing, traction Use the 7-layer framework

Biased analysis Loses credibility Be honest about competitor strengths

Outdated data Wrong conclusions Date all research, refresh quarterly

Too many competitors Analysis paralysis Focus on top 3-5 direct competitors

No "so what" Data without insight End each section with implications for you

Feature-only comparison Doesn't show positioning Include pricing, reviews, positioning map

Related Skills

npx skills add inferencesh/skills@web-search npx skills add inferencesh/skills@prompt-engineering

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