Content Optimizer
When to Use
-
Optimizing existing content for better rankings
-
Validating new content against SEO requirements
-
Checking keyword density and placement
-
Improving readability scores
-
Creating meta tags
Keyword Density
Target: 1-2% for primary keyword
Calculation:
Density = (Keyword Count / Total Words) x 100
Placement Priorities:
-
Title/H1 (required)
-
First 100 words (required)
-
At least one H2 (recommended)
-
Conclusion (recommended)
-
Distributed in body (natural)
Warning Signs:
3% = Keyword stuffing risk
-
<0.5% = Under-optimized
-
Exact match every paragraph = Unnatural
Meta Tag Optimization
Title Tag
-
Length: 50-60 characters
-
Keyword: Near the beginning
-
Format: {Keyword} - {Benefit} | {Brand}
-
Unique per page
Meta Description
-
Length: 150-160 characters
-
Keyword: Include naturally
-
CTA: End with action verb
-
Unique per page
URL Slug
-
Short: 3-5 words
-
Keyword: Include primary
-
Readable: Use hyphens
-
Lowercase only
Heading Structure
Valid Hierarchy:
H1: Page Title (exactly 1) +-- H2: Main Section | +-- H3: Subsection | +-- H3: Subsection +-- H2: Main Section | +-- H3: Subsection +-- H2: Conclusion
Common Errors:
-
Multiple H1 tags
-
Skipping levels (H1 -> H3)
-
Using headings for styling only
-
No keyword in H1
Readability Optimization
Flesch Reading Ease Target: 60-70
Score Level Audience
90-100 Very Easy 5th grade
80-89 Easy 6th grade
70-79 Fairly Easy 7th grade
60-69 Standard 8th-9th grade
50-59 Fairly Difficult 10th-12th grade
30-49 Difficult College
0-29 Very Difficult College graduate
Improvement Techniques:
-
Shorten sentences (<20 words avg)
-
Shorten paragraphs (2-3 sentences)
-
Replace jargon with plain language
-
Use active voice
-
Add subheadings every 200-300 words
-
Use bullet points for lists
Optimization Checklist
Use this checklist when optimizing content:
-
Primary keyword in title/H1
-
Primary keyword in first 100 words
-
Keyword density 1-2%
-
Meta title 50-60 characters
-
Meta description 150-160 characters with CTA
-
Heading hierarchy valid (H1 -> H2 -> H3)
-
At least 3 internal links
-
At least 1 external authoritative link
-
Flesch score 60-70
-
No paragraphs > 3 sentences
-
Subheadings every 200-300 words