Brand Name Divination Skill

Divine creative brand name candidates based on company context, mission, and target market.

When to Use

• User asks for brand name ideas/suggestions

• User is starting a new company and needs naming help

• User wants alternatives to a name they're considering

• User describes their business and asks "what should I call it?"

Information to Gather

Before generating names, understand:

• Business description: What does the company do?

• Target market: Who are the customers?

• Brand personality: Professional, playful, technical, friendly, premium, accessible?

• Industry: What space does it operate in?

• Values: What does the company stand for?

• Constraints: Any letters, sounds, or styles to avoid?

Name Generation Categories

Generate names across multiple styles:

1. Descriptive Names

Names that describe what the company does.

• Example: "PayPal" (payments), "YouTube" (you + tube/broadcast)

2. Abstract/Invented Names

Made-up words that sound good.

• Example: "Spotify", "Kodak", "Xerox"

3. Metaphor Names

Names that evoke a concept related to the business.

• Example: "Amazon" (vast, everything), "Apple" (simple, approachable)

4. Compound Names

Two words combined.

• Example: "Facebook", "Snapchat", "WordPress"

5. Acronym-Ready Names

Names that work as acronyms or can become one.

• Example: "IBM", "BMW", "NASA"

6. Founder/Place Names

Names derived from people or locations.

• Example: "Ford", "Adobe" (after Adobe Creek)

Generation Process

• Brainstorm root concepts from the business description

• Generate 3-5 names per category (18-30 total)

• Filter for:

• Length (ideally 2-3 syllables)

• Pronounceability

• Spelling clarity

• Domain likelihood (avoid common words)

• Present top 10-15 candidates

Output Format

Brand Name Candidates for {BUSINESS_TYPE}

Based on your description: "{brief summary}"

Top Recommendations

1. {Name} - {brief rationale}
2. {Name} - {brief rationale}
3. {Name} - {brief rationale}

Full Candidate List

Descriptive Names

• {Name}: {one-line explanation}
• {Name}: {one-line explanation}

Abstract/Invented Names

• {Name}: {one-line explanation}
• {Name}: {one-line explanation}

Metaphor Names

• {Name}: {one-line explanation}
• {Name}: {one-line explanation}

Compound Names

• {Name}: {one-line explanation}
• {Name}: {one-line explanation}

Quick Availability Check

{Run quick domain check on top 3 recommendations}

Next Steps

Would you like me to run a full evaluation on any of these names?

Tips for Good Names

Do:

• Keep it short (2-3 syllables ideal)

• Make it easy to spell from hearing

• Ensure it's easy to pronounce

• Check it works internationally

• Consider how it looks as a logo

Avoid:

• Hard-to-spell words

• Numbers and hyphens

• Overly generic terms

• Names too similar to competitors

• Difficult consonant clusters

Example

User: "I'm building a platform that helps small businesses automate their accounting. Target market is non-technical small business owners. We want to feel friendly and approachable, not intimidating."

Then generate names using the framework, emphasizing friendly/approachable options and avoiding technical jargon.