Affiliate Recruitment Funnel

Build affiliate recruitment funnels that attract and convert high-quality affiliates who will promote your products effectively. Position your affiliate program as valuable and rewarding while qualifying affiliates.

Core Objectives

• Attract high-quality affiliates

• Communicate opportunity and value

• Qualify affiliates effectively

• Onboard affiliates successfully

• Maximize affiliate performance

Recruitment Page Structure

Above-the-Fold

• Headline: "Join Our Affiliate Program" or "Partner With Us"

• Subheadline: Earning opportunity and value proposition

• Commission Highlight: Key commission structure

• Social Proof: Top affiliate earnings, testimonials

• CTA: "Apply Now" or "Join Program"

Opportunity Section

Commission Structure:

• Base commission rates

• Tier levels (if applicable)

• Recurring commissions

• Bonus opportunities

• Payment schedule

Product Information:

• What they're promoting

• Conversion rates

• Customer lifetime value

• Pricing and offers

Earning Potential:

• Average affiliate earnings

• Top affiliate results

• Income examples

• Success stories

Support & Resources

Marketing Materials:

• Banner ads

• Email swipes

• Social media content

• Video assets

• Landing pages

Training & Support:

• Onboarding process

• Strategy training

• Promotional calendar

• Dedicated support

Success Stories

Top Affiliate Examples:

• Earnings achieved

• Methods used

• Time to results

• Testimonials

Application Process

Application Form

Basic Information:

• Name and contact

• Website/platform

• Audience size

• Promotion methods

Qualification Questions:

• Experience level

• Current promotions

• Marketing approach

• Commitment level

Approval Process

• Application review

• Approval/decline notification

• Onboarding sequence

• Access to affiliate portal

Onboarding Sequence

Email 1: Welcome

• Congratulations on approval

• Getting started guide

• Affiliate portal access

Email 2: Resources

• Marketing material overview

• Best-performing assets

• Quick start guide

Email 3: Strategy

• Top promotion methods

• Success tips

• Support resources

Email 4: First Commission

• Tips for first sale

• Quick wins

• Encouragement

Copywriting Style

• Professional, opportunity-focused, motivating

• Emphasize earning potential and support

• Use specific commission examples

• Build trust through social proof

• Create excitement about partnership

Quality Checklist

• Is opportunity compelling and clear?

• Are commissions attractive and competitive?

• Is support structure strong?

• Does onboarding set affiliates up for success?

• Will quality affiliates want to join?

Additional Resources

Reference Files

• references/affiliate-onboarding.md
• Affiliate onboarding best practices