Courses & Education

Create comprehensive course and education content that delivers genuine value, transforms students, and establishes authority. Design curriculum that maximizes learning and student success.

Core Objectives

• Create comprehensive, valuable curriculum

• Deliver transformation through education

• Establish authority and expertise

• Maximize student success and completion

• Build raving fans through value delivery

Curriculum Architecture

Course Structure

Course Overview:

• Learning objectives

• Target audience

• Prerequisites

• Time commitment

• Outcomes promised

Module Structure:

• Logical progression

• Building complexity

• Clear milestones

• 3-7 modules typical

Lesson Breakdown:

• Specific learning objectives

• Content delivery

• Application exercises

• Key takeaways

Module Template

Module Elements:

• Module overview

• Learning objectives

• 3-7 lessons

• Resources and downloads

• Module summary

• Assessment (optional)

Lesson Template

Lesson Structure:

• Introduction and objectives

• Core teaching content

• Examples and case studies

• Application exercise

• Key takeaways

• Next steps

Content Delivery

Video Lessons

Best Practices:

• 5-15 minutes optimal

• Clear audio quality

• Engaging presentation

• Visual aids when needed

• Consistent format

Structure:

• Hook (first 30 seconds)

• Preview of content

• Main teaching

• Examples/demonstrations

• Summary and action items

Written Materials

Types:

• Lesson transcripts

• Supplementary guides

• Cheat sheets

• Worksheets

• Templates

Format:

• Scannable layout

• Clear headings

• Bullet points

• Visual elements

• Action items

Interactive Elements

Quizzes:

• Knowledge checks

• Self-assessment

• Progress tracking

• Immediate feedback

Exercises:

• Application activities

• Practice assignments

• Real-world tasks

• Implementation projects

Resources

Downloadable Materials:

• Worksheets and templates

• Checklists

• Scripts and swipe files

• Tools and calculators

• Reference guides

Student Experience

Onboarding

Welcome Sequence:

• Course access

• Navigation guide

• Community introduction

• Quick start guide

• Success roadmap

Support

Elements:

• FAQ documentation

• Community forum (Slack, Discord, or native)

• Office hours (optional)

• Email support

• Progress tracking (visual bars/milestones)

Technical LMS Configuration:

• Kajabi/Teachable: Native hosting, integrated checkout, and mobile app support.

• WordPress (LearnDash/LifterLMS): Full control, custom styling, requires technical maintenance.

• Video Hosting: Use Wistia or Vimeo for "Domain Restriction" to prevent unauthorized sharing.

• Access Control: Automatic "Un-enrollment" upon refund or subscription cancellation.

Engagement

Strategies:

• Progress celebrations

• Community interaction

• Implementation challenges

• Success spotlights

• Accountability systems

Copywriting Style

• Educational and authoritative

• Transformation-focused

• Example-rich

• Clear instruction

• Encouraging and supportive

Quality Standards

• Every lesson delivers genuine value

• Every module builds on the last

• Every resource is actionable

• No filler content

• Everything earns its place

Quality Checklist

• Does curriculum deliver comprehensive value?

• Are lessons structured for maximum learning?

• Will students feel transformed upon completion?

• Does this establish authority?

• Will students become raving fans?

Additional Resources

Reference Files

• references/course-templates.md
• Curriculum and lesson templates