Evergreen Launch Funnel

Build evergreen funnels that combine automated webinar/VSL content with deadline funnel logic to create urgency and drive conversions on-demand. Run continuously while creating real urgency through cart open/close windows.

Core Objectives

• Create compelling automated content (webinar/VSL)

• Build desire and urgency through deadline logic

• Maximize conversions during cart open windows

• Run continuously with automated sequences

• Optimize for long-term performance

Funnel Structure

Entry Point (Registration)

Registration Page:

• Headline: Transformation promise or secret revealed

• Subheadline: What they'll learn or discover

• Video Preview: Teaser or thumbnail

• Social Proof: Attendee count, testimonials

• CTA: "Watch Free Training Now"

Automated Content Delivery

Webinar/VSL Flow:

• Registration: Capture lead and start deadline timer

• Content Delivery: Pre-recorded, high-converting presentation

• Value Delivery: Core teaching and transformation

• Offer Reveal: Product or service introduction

• Cart Open: Limited-time access window begins

• Cart Close: Deadline triggers and urgency peaks

Deadline Funnel Logic

Cart Open Window

Configuration:

• Duration: Typically 24-72 hours from viewing offer

• Real countdown timer synced to lead's entry time

• Unique deadline per lead (no fake scarcity)

• Cookie and email tracking for accuracy

Urgency Elements:

• Personal deadline displayed on all pages

• Email reminders tied to individual countdown

• Bonus expiration at deadline

• Price increase after deadline

Email Sequence (Automated)

Post-Registration:

• Confirmation + access link

• Reminder to watch if not completed

• Value recap if watched

Post-Offer View:

• Offer recap and bonuses reminder

• Testimonials and proof

• Objection handling

• 24-hour warning

• Final hours push

• Cart closing (1 hour)

• Cart closed notification

Cart Close Handling

When Deadline Expires:

• Sales page shows "offer expired" message

• Option to get on waitlist

• Alternative offer or down-sell

• Re-engagement sequence for future opportunities

Sales Page Elements

Pre-Deadline:

• Full offer with all bonuses

• Countdown timer prominently displayed

• Urgency messaging throughout

• Multiple CTAs

Post-Deadline:

• Clean "offer expired" page

• Waitlist signup option

• Alternative resources

• Future opportunity messaging

Technical Requirements

Deadline Tracking:

• Individual countdown per lead

• Cookie-based tracking

• Email integration for reminders

• Fallback for cleared cookies

Page Variations:

• Pre-deadline version

• Post-deadline version

• Waitlist version

Copywriting Style

• Conversational, urgent, conversion-focused

• Emphasize transformation and outcomes

• Use specific benefits and proof points

• Build urgency through deadline logic

• Create desire through value stacking

Quality Checklist

• Is automated content compelling and conversion-focused?

• Does deadline logic create real urgency?

• Is cart open/close sequence optimized?

• Are reminders strategically timed?

• Will this convert consistently over time?

• Is the deadline system technically sound?

Additional Resources

Reference Files

• references/deadline-automation.md
• Technical setup and automation flows