Writing Facebook
Purpose
Produce publish-ready Facebook posts that match brand voice with a slightly more casual, discussion-oriented tone suited to the platform.
When to Use
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User asks to write a Facebook post or group content
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User mentions Facebook in a writing context
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Orchestrator (aios-writing-social) delegates a Facebook post
Do NOT Use For
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Other platforms (use aios-writing-linkedin, aios-writing-twitter, etc.)
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Facebook ads (use writing-ads)
Context Loading
Read all context files listed in aios-writing-social.
Process
Step 1: Parse the Request
Extract topic, content pillar, audience, type.
Defaults if unspecified:
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Content Pillar: Pillar 2 — Industry Discussion Topics (25%)
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Audience: Marketing Directors
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Type: Educational
Step 2: Write the Post
Facebook Format Rules:
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300-600 words for detailed posts
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Slightly more casual than LinkedIn
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Questions drive engagement — end with a discussion prompt
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Include link if relevant
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Can use longer narrative format
Tone:
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Conversational, discussion-oriented
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Question-driven to spark comments
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More casual than LinkedIn but still professional
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Good for storytelling and longer takes
Step 3: Self-Review
Apply all quality gates from aios-writing-social.
Additional Facebook checks:
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Post 300-600 words
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Ends with discussion question or engagement prompt
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Tone more casual than LinkedIn
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Link included if relevant
Output Format
PLATFORM: Facebook CONTENT PILLAR: [pillar] AUDIENCE: [segment] TYPE: [type]
[POST TEXT]
CTA: [discussion question] LINK: [if applicable] IMAGE PROMPT: [optional] NOTES: [reviewer notes]
References
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references/hook-patterns.md
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references/post-templates.md
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shared/platform-specs.md
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shared/compliance-rules.md