Jobs to Be Done Analysis
Analyze a product, feature, or situation through the Jobs to Be Done framework to understand what customers really want.
Instructions
Identify the underlying jobs customers are trying to accomplish, including functional, emotional, and social dimensions. Consider the full context of when and why they "hire" solutions.
Output Format
Subject: [Product/feature/situation being analyzed]
The Context
When does the job arise? [Describe the triggering situation or circumstance]
Who has this job? [Customer segments or personas]
How are they currently solving it? [Existing solutions, competitors, or workarounds]
Job Statement
Core Job
When [situation], I want to [motivation], so I can [expected outcome].
Job Dimensions
Functional Job
The practical task they're trying to complete
| Job | Importance | Current Solution |
|---|---|---|
| [functional job 1] | High/Med/Low | [how they do it now] |
Emotional Job
How they want to feel
| Feeling They Want | Feeling They Want to Avoid |
|---|---|
| [positive emotion] | [negative emotion] |
Social Job
How they want to be perceived
| How They Want to Be Seen | By Whom |
|---|---|
| [perception] | [audience] |
Forces Analysis
Forces pushing toward change
| Force | Strength |
|---|---|
| Push: Frustration with current solution | [description] |
| Pull: Attraction of new solution | [description] |
Forces resisting change
| Force | Strength |
|---|---|
| Anxiety: Fear about new solution | [description] |
| Inertia: Comfort with current way | [description] |
Compensating Behaviors
What workarounds do people use when no good solution exists?
| Workaround | Why They Do It | What It Reveals |
|---|---|---|
| [behavior] | [reason] | [insight] |
Competitive Alternatives
Competition is anything that could be hired for this job
| Alternative | When It Gets Hired | Strengths | Weaknesses |
|---|---|---|---|
| [competitor] | [situation] | [pros] | [cons] |
| [do nothing] | [situation] | [pros] | [cons] |
Insights
The real job is... [What you've learned about what customers actually want]
Current solutions fail because... [Gaps in existing solutions]
Opportunity areas... [Where better solutions could win]
Guidelines
- Jobs are stable; solutions change. Focus on the job, not the product.
- "Do nothing" is always a competitor
- Emotional and social jobs often matter more than functional ones
- The circumstance matters as much as the job itself
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