Pitch Deck Generator

Overview

Generate professional PowerPoint pitch decks following industry best practices. This skill creates structured presentations for fundraising, sales, and business development using a proven 10-slide format.

When to Use This Skill

Activate this skill when users request:

• Investor pitch decks for fundraising

• Sales or business development presentations

• Product launch presentations

• Startup pitch competition decks

• Any structured business presentation following standard pitch deck format

Workflow

Step 1: Gather Information

Collect necessary information from the user to populate the pitch deck. Use a conversational approach to gather details across the following categories:

Required information:

• Company basics: Company name, tagline (one-liner describing what you do)

• Problem: What problem are you solving? Include data or statistics if available

• Solution: How does your product/service solve the problem? Key features and benefits

• Business model: How do you make money? Pricing, revenue streams

Recommended information (include if available): 5. Market opportunity: Market size (TAM/SAM/SOM), growth rate, market trends 6. Product details: Product features, screenshots, technology highlights 7. Traction: Key metrics, revenue, users, growth rate, milestones, customer testimonials 8. Competition: Competitors, competitive advantages, differentiation 9. Team: Founders and key team members with relevant background 10. Financials & Ask: Funding amount, use of funds, financial projections, milestones

Approach:

• Ask open-ended questions to understand the business

• Probe for specific metrics and data points when possible

• For missing information, offer to create placeholder slides that can be updated later

• Adapt the standard 10-slide structure based on available information

Step 2: Structure the Content

Organize the gathered information into the standard pitch deck structure:

• Title Slide: Company name + tagline

• Problem: Pain point being addressed

• Solution: Product/service overview

• Market Opportunity: Market size and growth

• Product: Features and capabilities

• Traction: Metrics and achievements

• Business Model: Revenue and pricing

• Competition: Competitive landscape

• Team: Key people

• Financials & Ask: Funding request and projections

Reference best practices: For detailed guidance on each slide's content and structure, consult references/pitch_deck_best_practices.md . Search for specific sections using grep:

grep -A 10 "### [Slide Number]. [Slide Name]" references/pitch_deck_best_practices.md

Step 3: Create the JSON Data File

Format the collected information as a JSON file that will be consumed by the pitch deck generation script. Create a file called pitch_data.json with the following structure:

{ "company_name": "Company Name", "tagline": "One-line description of what you do", "problem": [ "Problem statement 1 with data/statistics", "Problem statement 2 showing impact", "Problem statement 3 demonstrating urgency" ], "solution": [ "How your product solves the problem", "Key feature 1 and its benefit", "Key feature 2 and its benefit", "Unique value proposition" ], "market": [ "TAM: Total addressable market with $ figure", "SAM: Serviceable available market", "SOM: Serviceable obtainable market", "Market growth rate and trends" ], "product": [ "Product feature 1", "Product feature 2", "Technology highlights", "User experience benefits" ], "traction": [ "Revenue: $X (YY% growth)", "Users: X,XXX active users", "Key milestone 1", "Customer testimonial or social proof" ], "business_model": [ "Revenue model (e.g., SaaS subscription)", "Pricing: $XX/month per user", "Unit economics: CAC, LTV, margins", "Sales channels" ], "competition": { "our_advantages": [ "Advantage 1", "Advantage 2", "Unfair advantage/defensibility" ], "competitors": [ "Competitor 1", "Competitor 2", "Alternative solutions" ] }, "team": [ "Founder 1: Name - Background and relevant experience", "Founder 2: Name - Background and relevant experience", "Key hire: Name - Background and why they matter", "Notable advisors" ], "financials": [ "Raising: $X seed/Series A round", "Use of funds: XX% engineering, XX% sales, XX% ops", "Milestones with this funding", "Runway: X-X months to next milestone" ] }

Notes:

• All fields are optional except company_name

• Use arrays for bullet points (will be rendered as bullet lists)

• Competition can be either an object with our_advantages and competitors keys (for two-column layout) or a simple array

• Keep bullet points concise (1-2 lines each)

• Include specific numbers and metrics where possible

Step 4: Generate the PowerPoint

Execute the Python script to create the PowerPoint presentation:

python3 scripts/create_pitch_deck.py pitch_data.json output_filename.pptx

The script will:

• Generate a professional PowerPoint file with proper formatting

• Apply consistent color scheme and typography

• Create slides based on available data (skipping sections if data not provided)

• Output a .pptx file ready for presentation or further customization

Step 5: Review and Iterate

Present the generated pitch deck location to the user and offer to:

• Add missing sections if information becomes available

• Refine bullet points for clarity and impact

• Adjust structure based on specific audience (investor vs. sales pitch)

• Provide guidance on presenting the deck

Iteration approach:

• User can update the JSON file with new information

• Re-run the script to regenerate the updated presentation

• For design customizations beyond the script's capabilities, advise manual editing in PowerPoint

Design Guidelines

The generated pitch deck follows these design principles:

Color Scheme:

• Primary: Blue (#2962FF) for titles and emphasis

• Secondary: Gray (#646464) for body text

• Clean white background for readability

Typography:

• Title slides: 54pt bold

• Section titles: 40pt bold

• Body text: 18-20pt with appropriate line spacing

Layout:

• Consistent margins and spacing

• One key message per slide

• Bullet points limited to 3-5 items per slide

• Two-column layouts for comparison slides

Visual Hierarchy:

• Clear title at top of each slide

• Content organized with proper spacing

• Emphasis on readability and professional appearance

Best Practices Reference

For detailed guidance on pitch deck content, structure, and presentation tips, reference:

• references/pitch_deck_best_practices.md

• Comprehensive guide covering:

• Standard 10-slide structure with examples

• Content guidelines for each slide type

• Design best practices

• Common mistakes to avoid

• Tailoring for different audiences (investor, sales, product launch)

• Pre-pitch checklist

Load this reference when providing detailed advice on pitch content or structure.

Example Usage Scenarios

Scenario 1: Early-stage startup seeking seed funding

• Focus on problem, solution, market opportunity, and team

• Emphasize founder expertise and early traction

• Include clear funding ask and use of funds

Scenario 2: Growth-stage company creating sales deck

• Emphasize product features and customer ROI

• Include customer testimonials and case studies

• De-emphasize fundraising, focus on value proposition

Scenario 3: Product launch presentation

• Focus on product features and market need

• Include demo or product screenshots

• Emphasize innovation and competitive positioning

Customization and Extensions

After generating the base deck:

• Users can manually add images, charts, and custom graphics in PowerPoint

• Suggest creating appendix slides for detailed backup information

• Recommend PDF export for sharing (File → Save As → PDF in PowerPoint)

• Advise on presentation timing (typically 10-15 minutes for 10 slides)

Troubleshooting

Script errors:

• Ensure python-pptx library is installed: pip3 install python-pptx

• Verify JSON file is properly formatted (use JSON validator if needed)

• Check file paths are correct and user has write permissions

Content issues:

• If slides appear crowded, reduce bullet points to 3-5 per slide

• For complex competition analysis, consider manually creating comparison tables in PowerPoint

• For financial projections, consider creating charts in Excel and importing as images

Resources

scripts/

• create_pitch_deck.py : Python script that generates PowerPoint presentations from structured JSON data

references/

• pitch_deck_best_practices.md : Comprehensive guide on pitch deck content, structure, and design principles