Marketing Campaign Execution

Plan, execute, and measure digital marketing campaigns across content, social, email, and analytics.

Contents

• Quick Start

• Domain Reference Guide

• Scripts

• Workflow Decision Tree

• Multi-Domain Queries

• Campaign Validation Checklist

• Persona Adaptation

• Boundaries

Quick Start

Generate UTM Parameters

Source: where traffic originates (google, facebook, newsletter) Medium: how it arrives (cpc, email, social, organic) Campaign: initiative name (spring-sale-2025, product-launch)

Format: lowercase, hyphens, no spaces Input: "Spring Sale 2025" → Output: "spring-sale-2025" Input: "Q1 Launch Campaign" → Output: "q1-launch-campaign"

Example: ?utm_source=linkedin&utm_medium=social&utm_campaign=q1-launch

Create Email Sequence

• Welcome (immediate): Set expectations, deliver promised value

• Value (day 2-3): Best content or quick win

• Engagement (day 5-7): Encourage reply or action

• Offer (day 10): Clear CTA with incentive

Plan Content Calendar

Essential fields: Title, Target keyword, Funnel stage (TOFU/MOFU/BOFU), Format, Owner, Publish date, Distribution channels.

Check Campaign Performance

Primary metrics by channel:

• Email: Open rate (43% avg), CTR (2% avg), Conversion rate

• Social: Engagement rate, Reach, Click-through

• Paid: ROAS, CPA, CTR

• Content: Traffic, Time on page, Conversions

Domain Reference Guide

Need Reference When to Load

Plan content strategy content-strategy.md Topic clusters, calendars, funnel mapping, repurposing

Execute social media social-media.md Platform tactics, posting times, engagement benchmarks

Build email campaigns email-marketing.md Sequences, subject lines, segmentation, deliverability

Track campaigns utm-tracking.md UTM formatting, naming conventions, GA4 alignment

Measure performance analytics-measurement.md KPIs, GA4 setup, attribution, ROI calculations

Launch products gtm-tools.md GTM frameworks, positioning, tool selection

Define brand voice brand-guidelines.md Voice dimensions, tone, messaging framework, terminology

Optimize for search seo-optimization.md Technical SEO, on-page, content SEO, link building, E-E-A-T

Optimize for AI geo-optimization.md GEO, LLMO, AEO, AI Overviews, chatbot visibility

Scripts

Python utilities for campaign automation:

Script Purpose Usage

utm_tools.py UTM generation, validation, batch processing, QR codes python utm_tools.py generate --source facebook --medium paid-social --campaign q1-launch

brand_checker.py Brand voice compliance, readability scoring, banned words python brand_checker.py check --file copy.txt

Script Quick Reference

Generate and validate UTMs:

Generate UTM parameters

python scripts/utm_tools.py generate -s facebook -m paid-social -c spring-2025

Build complete tracking URL

python scripts/utm_tools.py build -u https://example.com -s email -m newsletter -c q1-launch

Validate existing URL

python scripts/utm_tools.py validate -u "https://example.com?utm_source=email&utm_medium=cpc"

Batch process from CSV

python scripts/utm_tools.py batch -f campaigns.csv -u https://example.com -o tracking.csv

Check GA4 channel mapping

python scripts/utm_tools.py ga4-check -s facebook -m paid-social

Check brand compliance:

Full compliance check

python scripts/brand_checker.py check --file marketing_copy.txt

Check readability score

python scripts/brand_checker.py readability --text "Your marketing copy here"

Find banned words

python scripts/brand_checker.py banned --file email_draft.txt

Full audit with JSON output

python scripts/brand_checker.py full-audit --file campaign.txt --output report.json

Workflow Decision Tree

What does the user need?

Creating or planning content? ├─ Yes → content-strategy.md │ • Topic clusters, pillar pages │ • Content calendars (annual/quarterly/weekly) │ • TOFU/MOFU/BOFU mapping │ • Repurposing workflows └─ No ↓

Platform-specific social guidance? ├─ Yes → social-media.md │ • Instagram, LinkedIn, TikTok, X, Facebook │ • Posting cadence and timing │ • Algorithm priorities │ • Engagement benchmarks └─ No ↓

Email campaigns or sequences? ├─ Yes → email-marketing.md │ • Welcome, drip, re-engagement sequences │ • Subject line optimization │ • Segmentation strategies │ • Deliverability requirements └─ No ↓

UTM parameters or tracking URLs? ├─ Yes → utm-tracking.md + scripts/utm_tools.py │ • Parameter formatting rules │ • Naming conventions │ • GA4 channel alignment │ • Dynamic parameters for ads │ • Batch URL generation └─ No ↓

Analytics, metrics, or reporting? ├─ Yes → analytics-measurement.md │ • KPIs by channel │ • GA4 configuration checklist │ • Attribution models │ • ROI formulas └─ No ↓

Product launch or go-to-market? ├─ Yes → gtm-tools.md │ • SOSTAC, RACE, AARRR frameworks │ • Launch campaign structure │ • Positioning methodology │ • Marketing tool selection └─ No ↓

Brand voice, tone, or messaging? ├─ Yes → brand-guidelines.md + scripts/brand_checker.py │ • Voice dimension matrix │ • This-but-not-that chart │ • Messaging framework │ • Terminology standards │ • Compliance checking └─ No ↓

SEO or search engine optimization? ├─ Yes → seo-optimization.md │ • Technical SEO (crawling, indexing, speed) │ • On-page SEO (titles, headers, content) │ • Content SEO (E-E-A-T, topic clusters) │ • Link building strategies │ • Core Web Vitals └─ No ↓

AI visibility, GEO, or chatbot optimization? ├─ Yes → geo-optimization.md │ • Generative Engine Optimization (GEO) │ • LLMO (Large Language Model Optimization) │ • AEO (Answer Engine Optimization) │ • ChatGPT, Perplexity, AI Overviews visibility │ • Content structure for AI citation └─ No → Clarify the specific marketing need

Multi-Domain Loading Order

For requests spanning multiple domains, load references in priority order:

Request Type Primary Secondary Supporting

Product launch gtm-tools.md brand-guidelines.md, content-strategy.md email-marketing.md, social-media.md

Campaign tracking utm-tracking.md analytics-measurement.md —

Quarterly plan content-strategy.md social-media.md, email-marketing.md analytics-measurement.md

Performance optimization analytics-measurement.md (channel-specific) —

Brand voice brand-guidelines.md brand_checker.py —

Search rankings seo-optimization.md content-strategy.md analytics-measurement.md

AI visibility geo-optimization.md seo-optimization.md content-strategy.md

Full strategy seo-optimization.md, geo-optimization.md content-strategy.md, social-media.md email-marketing.md, analytics-measurement.md

Campaign Validation Checklist

Before launching any campaign, verify:

Strategy

• Target audience clearly defined

• Campaign goals documented with baseline metrics

• Success criteria established (KPIs + targets)

• Timeline and milestones set

Tracking

• UTM parameters validated (lowercase, hyphens, no spaces)

• GA4 channel alignment confirmed

• Conversion tracking tested

• Attribution model selected

Content

• Brand voice checklist completed

• No banned words or unsubstantiated claims

• Readability score acceptable (60+ Flesch)

• CTA clear and actionable

Technical

• Email sequences tested in preview

• Links verified working

• Mobile responsiveness checked

• Analytics tracking confirmed

Persona Adaptation

Beginner signals: Asks "what is," "how do I," "why should I," unfamiliar terminology, requests explanations. → Provide concept context before tactics. Explain frameworks. Offer templates.

Experienced signals: Uses correct terminology, asks for benchmarks, requests templates, mentions specific tools. → Skip fundamentals. Provide benchmarks, templates, advanced tactics directly.

Boundaries

In scope:

• Campaign strategy and planning

• Content calendars and topic clusters

• Social media tactics and scheduling guidance

• Email sequences and copy frameworks

• UTM parameter generation and governance

• Marketing analytics and KPI frameworks

• Go-to-market planning and positioning

• Marketing tool recommendations

• Brand voice and messaging frameworks

• Copy compliance checking

• SEO optimization (technical, on-page, content, E-E-A-T)

• GEO/AI visibility optimization (ChatGPT, Perplexity, AI Overviews)

Out of scope (suggest alternatives):

• Paid ad campaign management (bid strategies, audience targeting)

• CRM workflow implementation

• Website design/development

• Brand identity design (logos, colors, visual design)

• PR and media relations

• General copywriting (not campaign-specific)

Clarify before proceeding:

• "Help with marketing" → Which domain?

• "Improve my ads" → Creative/copy (in scope) or campaign management (out of scope)?

• "Analytics setup" → Marketing analytics or general web analytics?

• "Brand guidelines" → Voice/messaging (in scope) or visual identity (out of scope)?