/octave:repurpose - Content Repurposing

Transform existing content for a different audience, persona, channel, or context—grounded in your Octave library.

Usage

/octave:repurpose <source>

Where <source> can be:

• Text: Direct text content (in quotes or pasted)
• File: Path to a local file
• URL: Web page or document URL

Examples

/octave:repurpose "Our platform reduces deployment time by 80%..."
/octave:repurpose ./content/enterprise-whitepaper.md
/octave:repurpose https://blog.company.com/our-product-launch
/octave:repurpose --from "CTO audience" --to "CFO audience"

Instructions

When the user runs /octave:repurpose:

Step 1: Capture the Source Content

Identify the source type and extract content:

If text provided directly:

Got it! I've captured your content:
---
[Preview first 200 chars]...
---
[X words total]

If file path provided:

• Read the file using Read tool
• Confirm the content was loaded

If URL provided:

• Fetch the content using WebFetch
• Extract the main content

If no source provided, ask:

What content would you like to repurpose?

1. Paste text directly
2. Provide a file path
3. Provide a URL
4. Upload a document

(Paste your content or provide a path/URL):

Step 2: Understand the Repurposing Goal

Ask clarifying questions to understand the transformation:

Great! Now let's define how to repurpose this content.

WHO is this for?
(Select a persona, segment, or describe the audience)

1. [List personas from library via list_all_entities]
2. [List segments from library]
3. Describe a custom audience

Your choice:

After persona/audience selection:

WHAT transformation do you need?

1. Adjust tone/voice for [selected persona]
2. Change format (e.g., blog → email, whitepaper → one-pager)
3. Shift focus/angle (e.g., technical → business value)
4. Adapt for different channel (LinkedIn, email, presentation)
5. Condense/expand length
6. Multiple transformations

Your choice:

Optional follow-up:

Any specific instructions or changes?

Examples:
- "Focus more on ROI and cost savings"
- "Make it more conversational"
- "Remove technical jargon"
- "Add a stronger CTA"
- "Keep the same structure but change examples"

(Enter instructions or press Enter to skip):

Step 3: Gather Library Context

Based on the repurposing goal, fetch relevant context:

For Persona-Based Repurposing:

# Get persona details
get_entity({ oId: "<selected_persona_oId>" })

# Get relevant playbook for messaging guidance
search_knowledge_base({
  query: "<persona name> messaging value proposition",
  entityTypes: ["playbook"]
})

# Get brand voice if adjusting tone
list_brand_voices()

# Get writing style if specified
list_writing_styles()

For Segment-Based Repurposing:

# Get segment details
get_entity({ oId: "<selected_segment_oId>" })

# Find personas in this segment
search_knowledge_base({
  query: "<segment name> persona buyer",
  entityTypes: ["persona"]
})

# Get relevant playbooks
search_knowledge_base({
  query: "<segment name>",
  entityTypes: ["playbook"]
})

For Format/Channel Changes:

# Get brand voice guidelines
list_brand_voices()

# Get writing style for target format
search_knowledge_base({
  query: "<target format> writing style",
  entityTypes: ["writing_style"]
})

Step 4: Confirm Transformation Plan

Present the transformation plan before executing:

REPURPOSING PLAN
================

Source Content:
- Type: [Blog post / Email / Document / etc.]
- Length: [X words]
- Original audience: [Inferred or stated]

Target:
- Audience: [Selected persona/segment]
- Format: [Same / Changed to X]
- Tone: [Based on brand voice / persona]

Key Changes:
1. [Change 1 - e.g., "Shift from technical features to business outcomes"]
2. [Change 2 - e.g., "Add CFO-relevant proof points"]
3. [Change 3 - e.g., "Shorten to 300 words for email"]

Context I'll Use:
- Persona: [Name] - [Key pain points to address]
- Playbook: [Name] - [Key messaging angle]
- Brand Voice: [Name] - [Tone characteristics]

Proceed with repurposing? (yes / adjust plan):

Step 5: Generate Repurposed Content

Use the generate_content MCP tool with gathered context:

generate_content({
  instructions: `
    Repurpose the following content for [persona/audience].

    ORIGINAL CONTENT:
    ${originalContent}

    TARGET PERSONA: [Persona details from library]
    - Pain points: [List]
    - Priorities: [List]
    - Communication preferences: [Details]

    TARGET FORMAT: [Format]

    TONE/VOICE: [Brand voice guidelines]

    SPECIFIC INSTRUCTIONS:
    ${userInstructions}

    KEY CHANGES TO MAKE:
    1. [Change 1]
    2. [Change 2]
    3. [Change 3]

    Maintain the core message while adapting language, examples, and emphasis
    to resonate with the target audience.
  `,
  customContext: "[Relevant playbook messaging, proof points, etc.]"
})

Step 6: Present Results

REPURPOSED CONTENT
==================

[Generated content]

---

CHANGES MADE
------------
✓ [Change 1 description]
✓ [Change 2 description]
✓ [Change 3 description]

CONTEXT APPLIED
---------------
- Persona pain points addressed: [List]
- Messaging angle: [From playbook]
- Tone: [From brand voice]

---

What would you like to do?

1. Refine further (provide feedback)
2. Try a different angle
3. Repurpose for another audience
4. Save to library as a template
5. Done - copy to clipboard

Step 7: Iterate if Needed

If the user wants refinement:

What would you like me to adjust?

1. Make it more [formal/casual/urgent/etc.]
2. Focus more on [specific topic]
3. Add [specific element]
4. Remove [specific element]
5. Change the CTA
6. Other (describe)

Your feedback:

Then regenerate with updated instructions.

Common Repurposing Scenarios

Blog → Email Sequence

Source: Long-form blog post (1500 words)
Target: 3-email nurture sequence

Transformation:
1. Extract key insights for email hooks
2. Break into digestible pieces
3. Add persona-specific CTAs
4. Adjust tone for 1:1 communication

Technical Doc → Executive Summary

Source: Technical whitepaper
Target: C-suite one-pager

Transformation:
1. Remove technical jargon
2. Lead with business outcomes
3. Add ROI/metrics focus
4. Condense to 1 page
5. Include executive-relevant proof points

Internal → External

Source: Internal product brief
Target: Customer-facing content

Transformation:
1. Remove internal references
2. Reframe features as benefits
3. Add social proof
4. Apply brand voice
5. Include appropriate CTAs

One Persona → Another

Source: Content for technical evaluators
Target: Content for economic buyers

Transformation:
1. Shift from features to outcomes
2. Add financial impact language
3. Include ROI proof points
4. Adjust complexity level
5. Change CTAs (demo → business case)

MCP Tools Used

Read Operations

• list_all_entities - Get available personas and segments
• list_brand_voices - Get available brand voice configurations
• list_writing_styles - Get available writing style configurations
• get_entity - Get full details for persona and segment entities by oId
• get_playbook - Get messaging guidance and value props
• search_knowledge_base - Find relevant proof points, messaging, examples

Write Operations

• generate_content - Generate the repurposed content with context

External Content

• WebFetch tool - Fetch content from URLs

Input Handling

Text Input

Accept text directly in the command or pasted in follow-up:

/octave:repurpose "Your content here..."

File Input

Accept local file paths:

/octave:repurpose ./path/to/content.md
/octave:repurpose /absolute/path/to/document.txt

Supported file types: .md, .txt, .doc, .docx, .pdf, .html

URL Input

Accept web URLs:

/octave:repurpose https://example.com/blog-post

Use WebFetch to extract content, then proceed with repurposing.

Error Handling

No Source Content:

I need content to repurpose. Please provide:

• Text (paste directly)
• File path (e.g., ./content/blog.md)
• URL (e.g., https://blog.example.com/post)

File Not Found:

I couldn't find the file at [path]. Please check the path and try again, or paste the content directly.

URL Fetch Failed:

I couldn't fetch content from [URL].

This might be because:

• The page requires authentication
• The URL is incorrect
• The site blocks automated access

Try: Paste the content directly, or provide a different URL.

No Personas/Context in Library:

Your library doesn't have personas defined yet.

I can still repurpose content, but it will be more generic.

Options:

1. Describe your target audience manually
2. Create a persona first (/octave:library create persona)
3. Proceed without persona context

Content Too Long:

The source content is quite long ([X words]).

Options:

1. Repurpose the full content (may take longer)
2. Select a section to repurpose
3. Let me summarize first, then repurpose the summary

Related Skills

• /octave:generate - Generate new content from scratch
• /octave:library - Manage personas, playbooks, and other context
• /octave:brainstorm - Brainstorm content ideas
• /octave:pmm - Create marketing collateral
• /octave:campaign - Multi-channel campaign content