outreach-demo

Research a business website, produce a concise prospect report, recommend concrete OpenClaw use cases, and draft a tailored outreach email. Use when demonstrating OpenClaw to a business owner, preparing personalized prospecting materials from a website URL + contact email, or turning website research into an approval-gated email draft.

Safety Notice

This listing is from the official public ClawHub registry. Review SKILL.md and referenced scripts before running.

Copy this and send it to your AI assistant to learn

Install skill "outreach-demo" with this command: npx skills add lexAlex36/outreach-demo

Outreach Demo

Build a draft-first outreach package from three inputs: business name, website URL, and contact email.

Keep the workflow evidence-based, concise, and approval-gated for any email send.

Workflow

  1. Intake

    • Collect:
      • business name
      • contact name if available
      • contact email
      • website URL
      • optional business notes
    • If website URL or email is missing, ask only for the missing field.

  2. Website research

    • Inspect the public website only.
    • Prefer homepage, about, services/products, contact, and selected blog/resources pages.
    • Extract only visible, supportable observations.
    • Do not guess internal systems, revenue, staffing, or pain points.

  3. OpenClaw fit analysis

    • Propose up to 3 concrete OpenClaw use cases.
    • Rank them by:
      • visible fit
      • likely business value
      • lowest-friction starting point
    • Also produce:
      • one priority_move
      • a short why_it_matters[] list
    • Phrase uncertain conclusions as “likely”, “appears”, or “suggests”.

  4. Report generation

    • Use references/report-format.md for section shape.
    • For plain operator review, render markdown with:
      • scripts/render_outreach_report.py --input <json> --output <md>
    • For visually stronger delivery, render a polished HTML one-page brief with:
      • scripts/render_outreach_report_html.py --input <json> --output <html>
    • Preferred showcase artifact: convert the HTML brief to PDF with:
      • scripts/render_outreach_report_pdf.sh --input <html> --output <pdf>
    • Prefer PDF for live outreach when visual impact matters.

  5. Email draft generation

    • Default to the value-first / “free doughnut” framing: give the prospect a small concrete asset before asking for time.
    • Use references/email-template.md for default tone and structure.
    • Read references/value-first-outreach.md when you need to optimize for scannability, subject lines, or a more enticing value-first CTA.
    • Render a plain-text draft with:
      • scripts/render_outreach_email.py --input <json> --output <txt>
    • Render lightweight HTML with:
      • scripts/render_outreach_email_html.py --input <json> --output <html>
    • Preferred showcase send mode: HTML email + attached brief.
    • Keep email short, specific, and visually scannable.
    • Default to draft-only.

  6. Approval gate

    • Do not send email automatically.
    • Sending is allowed only after explicit user approval for that recipient/message.
    • Build a preview manifest with:
      • scripts/render_outreach_preview.py --input <json> --subject <subject> --email-text <txt> --email-html <html> --brief <brief.html> --output <preview.json>
    • Before send, preview or summarize:
      • recipient
      • subject
      • plain-text fallback body
      • HTML body when used
      • attached brief filename/format when used
    • For actual HTML+brief send, use:
      • scripts/send_outreach_package.sh --to <email> --subject <subject> --text <txt> --html <html> --attach <brief.pdf>
    • Use a client-facing attachment name such as:
      • <Business-Name>-OpenClaw-Brief.pdf

Output standard

Produce three artifacts when possible:

  • structured JSON summary
  • markdown report
  • plain-text email draft

Recommended JSON fields:

  • business_name
  • contact_name
  • contact_email
  • website_url
  • business_summary
  • likely_audience
  • website_observations[]
  • openclaw_fits[] with:
    • use_case
    • why_it_fits
    • likely_value
    • starting_point
  • priority_move with:
    • move
    • why_first
    • expected_benefit
  • why_it_matters[]
  • demo_angle
  • outreach_summary

Guardrails

  • Research public website content only unless the user supplies additional material.
  • Do not claim verified need where only a hypothesis exists.
  • Do not overpromise outcomes.
  • Do not send email without explicit approval.
  • Use the configured sender account and sender identity for outbound workflows; do not hardcode personal branding into public distributions.

Resources

references/

  • references/report-format.md — required report structure
  • references/email-template.md — default email draft shape and constraints
  • references/value-first-outreach.md — value-first / “free doughnut” outreach framing, scannability rules, and CTA guidance
  • references/visual-delivery.md — HTML email + one-page brief delivery guidance and approval-preview checklist
  • references/follow-up-sequence.md — optional follow-up templates and cadence after the initial brief send

scripts/

  • scripts/render_outreach_report.py — render markdown report from structured JSON
  • scripts/render_outreach_report_html.py — render polished HTML one-page brief from structured JSON
  • scripts/render_outreach_report_pdf.sh — convert the HTML brief into a client-facing PDF artifact
  • scripts/render_outreach_email.py — render plain-text outreach email from structured JSON
  • scripts/render_outreach_email_html.py — render lightweight HTML outreach email from structured JSON
  • scripts/render_outreach_preview.py — render approval preview manifest for the actual outbound package
  • scripts/send_outreach_package.sh — send HTML email plus attached brief via Gmail after approval
  • scripts/config.example.json — example config with sender account and output defaults

Source Transparency

This detail page is rendered from real SKILL.md content. Trust labels are metadata-based hints, not a safety guarantee.

Open Registry RecordOpen in ClawHub

Related Skills

Related by shared tags or category signals.

Automation

Cold Email Prospecting Agent

Find work or personal emails, mobile phone numbers, and verify email validity using LinkedIn URLs or names with company domains for sales outreach.

Registry SourceRecently Updated
2339
Profile unavailable
Research

McKinsey-Style Meeting Brief Copilot

Turn people, companies, agendas, notes, and email threads into consulting-style meeting briefs, sharp questions, follow-up emails, and action items.

Registry SourceRecently Updated
0161
Profile unavailable
Research

Prospect Researcher

Research and qualify B2B prospects using web search. Builds structured profiles with company intel, key contacts, pain points, and engagement recommendations.

Registry SourceRecently Updated
3622
Profile unavailable