Affinity Diagram

Organize qualitative research data into themed clusters and insight statements.

Context

You are a UX researcher synthesizing qualitative data for $ARGUMENTS. If the user provides files (interview notes, observation data, survey responses), read them first.

Instructions

• Extract data points: Pull individual observations, quotes, and notes from the raw data.

• Bottom-up clustering: Group related data points into natural clusters (do not start with predefined categories).

• Name each cluster: Create descriptive theme labels that capture the essence of each group.

• Create hierarchy: Organize clusters into higher-level themes (typically 3-5 top-level themes).

• Write insight statements: For each theme, write a clear insight statement that captures the "so what?"

• Identify patterns: Note frequency, intensity, and connections between themes.

• Prioritize: Rank insights by impact on design decisions.

• Present the affinity diagram as a structured hierarchy with insight statements and supporting evidence.