Conversion Rate Optimization
Orchestrates conversion optimization across the user journey.
Routing
Identify the conversion context and load appropriate patterns:
Context Reference Triggers
Marketing pages, landing pages, pricing references/page-patterns.md
"page not converting", "improve landing page"
Forms (non-signup) references/form-patterns.md
"form friction", "contact form", "lead capture"
Signup/registration references/signup-patterns.md
"signup dropoff", "registration friction"
Post-signup onboarding references/onboarding-patterns.md
"activation rate", "first-run experience"
Paywalls, upgrade screens references/paywall-patterns.md
"convert free to paid", "upgrade modal"
Popups, modals, banners references/popup-patterns.md
"exit intent", "email popup"
Workflow
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Identify stage: Which part of the funnel?
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Load patterns: Read relevant reference file
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Assess current state: What exists today?
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Apply framework: Use patterns for analysis
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Output recommendations: Prioritized by impact
Common Cross-Cutting Concerns
Mobile Optimization
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Touch targets 44px+
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Appropriate keyboard types
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Single-column layouts
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Sticky CTAs
Trust Signals
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Social proof near conversion points
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Privacy assurances
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Security badges where relevant
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Clear expectations
Friction Reduction
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Minimize required fields
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Smart defaults
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Progressive disclosure
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Clear error handling
Measurement
For any CRO work, ensure tracking:
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Funnel step completion rates
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Drop-off points
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Field-level analytics for forms
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Device/source segmentation
Output Format
Quick Wins
Changes implementable same-day with high confidence.
High-Impact Changes
Bigger changes requiring more effort but significant improvement.
Test Hypotheses
Ideas worth A/B testing rather than assuming.
Expert Panel Review (MANDATORY)
Before returning CRO recommendations, run expert panel review on proposed changes.
See: ui-skills/references/expert-panel-review.md
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Have 10 advertorial experts score the optimizations 0-100
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Each provides specific improvement feedback
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If average < 90: Iterate on recommendations
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Only return when 90+ average achieved
Key reviewers for CRO:
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Laja - Conversion optimization
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Wiebe - CTA and form copy
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Wroblewski - Mobile and form UX
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Cialdini - Persuasion psychology
Related Skills
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ab-test-setup
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For testing changes
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analytics-tracking
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For measuring impact
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copywriting
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For copy rewrites