/growth-at-scale

Scale what's working. Only use after finding traction.

Prerequisites

Before using this skill:

• /dashboard shows consistent traffic growth (3+ weeks)

• You know what's driving traffic (source analysis done)

• Conversion is happening (users signing up/paying)

• You're ready to invest time in growth infrastructure

If these aren't true, go back to experimentation with /announce , /post , /seo-baseline .

What This Does

Activates the full growth stack:

• Unified social posting - Multi-platform automation

• Paid ads - Google, Meta, Twitter campaigns

• Newsletter - Capture and nurture leads

• Referral program - User-driven growth

• Advanced analytics - Funnels, cohorts, attribution

Full Stack Overview

Layer 1: MCP Servers (API Automation)

Add to ~/.claude/settings.json :

{ "mcpServers": { "google-ads": { "command": "npx", "args": ["-y", "@anthropic/mcp-google-ads"] }, "meta-ads": { "command": "npx", "args": ["-y", "@anthropic/mcp-meta-ads"] }, "social-media": { "command": "npx", "args": ["-y", "@anthropic/mcp-social-media"] }, "hubspot": { "command": "npx", "args": ["-y", "@anthropic/mcp-hubspot"] } } }

Layer 2: Unified Social API

Recommendation: Late (getlate.dev)

• Single API to 13+ platforms

• Developer-friendly

• Free tier generous

Alternative: Buffer API

Layer 3: Newsletter

Recommendation: Buttondown

• API-first

• Simple

• Great for developers

Alternative: ConvertKit/Kit

Layer 4: Referral Program

Recommendation: Dub Partners

• Also handles link tracking

• Modern API

• Good free tier

Alternative: GrowSurf, Rewardful

Layer 5: Advanced Analytics

Stack:

• PostHog - Product analytics, funnels, traffic (via pageviews)

• Stripe - Revenue

• Sentry - Errors

NOT in our stack: Vercel Analytics (no API/CLI/MCP - unusable)

Skills to Build (When Needed)

/social

• Unified Posting

/social post "content" --platforms twitter,linkedin,threads /social schedule "content" --at "2pm tomorrow" /social analytics --last 7d

/ads

• Campaign Management

/ads status # All campaigns /ads create google --budget 50 # New campaign /ads pause meta campaign-123 # Pause campaign /ads report --last 30d # Performance report

/newsletter

• Email Campaigns

/newsletter draft "subject" # Create draft /newsletter send draft-123 # Send to subscribers /newsletter stats # Open/click rates

/referral

• Referral Program

/referral setup # Configure program /referral stats # Referral metrics /referral payout # Process payouts

/double-down

• Orchestrator

/double-down product-name

Triggers full workflow:

1. Analyze traffic sources

2. Identify top converting channels

3. Suggest content to amplify

4. Set up newsletter capture

5. Consider ads for winning channels

6. Set up referral program

Research: What's Available

Ad Platform APIs

Platform API MCP Server Browser Fallback

Google Ads REST Exists Yes

Meta Ads Marketing API Exists Yes

Twitter/X Ads v2 API Partial Yes

LinkedIn Ads REST No Yes

Reddit Ads REST No Yes

TikTok Ads REST No Yes

Social Media APIs

Platform API Notes

Twitter/X v2 API Rate limited

LinkedIn Marketing API Requires approval

Instagram Graph API Via Meta

YouTube Data API For channel management

Threads Via Instagram Limited

Unified Social APIs

Service Platforms Free Tier

Late 13+ Generous

Buffer 6+ Limited

Hootsuite 8+ No

Newsletter APIs

Service API Quality Developer Experience

Buttondown Excellent Best

ConvertKit Good Good

Mailchimp Good Complex

Substack None Manual only

Referral/Affiliate APIs

Service Type Notes

GrowSurf Referral Good API

Dub Partners Referral + Links Modern

Rewardful Affiliate Stripe integration

Trackdesk Affiliate Full featured

Browser Automation Workflows

For platforms without APIs:

// Substack posting mcp__claude-in-chrome__navigate to substack mcp__claude-in-chrome__find "new post button" mcp__claude-in-chrome__form_input with content mcp__claude-in-chrome__computer click publish

// Product Hunt launch mcp__claude-in-chrome__navigate to producthunt/posts/new // Fill in form fields // Schedule launch

When to Activate

Only activate growth-at-scale components when:

Signal Threshold Action

Traffic growth

50% WoW for 3 weeks Consider ads

Conversion happening

1% signup rate Add newsletter capture

Users asking to share Any Add referral program

Organic social working Engagement >5% Automate posting

Anti-Patterns

Don't:

• Set up newsletter before you have traffic

• Run ads without knowing what converts

• Automate posting before establishing voice

• Add referral program without users

Do:

• Build on what's already working

• One channel at a time

• Measure everything

• Cut what doesn't work fast

Related Skills

• /dashboard

• See traction first

• /announce

• Manual launch posts

• /post

• Manual social posts

• /brand-builder

• Establish voice before automating