/post

Generate on-brand social content. Fast.

Usage

Generate posts for a specific update

/post volume "just shipped interval timer feature"

Generate content ideas from git history

/post --ideas volume

Generate a thread

/post volume "launched v2.0" --thread

Generate without brand profile (generic)

/post "excited to announce our new feature"

What This Does

• Loads brand-profile.yaml if available

• Applies brand voice, tone, and topics

• Generates 3-5 post variants

• Includes relevant hashtags

• Outputs ready-to-copy content

Process

If Brand Profile Exists

Read brand-profile.yaml from:

• Current directory

• Or ~/.claude/skills/brand-builder/profiles/[product].yaml

Apply:

• Voice: Match tone (casual, professional, playful, technical)

• Personality: Incorporate personality traits

• Avoid: Skip anything in the "avoid" list

• Hashtags: Include primary + product hashtags

• Topics: Ensure content fits established topics

Post Generation

For a product update like "shipped interval timer":

Variant 1: Feature-focused

New in Volume: Interval timers for rest periods.

No more watching the clock between sets. Set your rest time, get notified when you're ready.

#fitness #strengthtraining #volumeapp

Variant 2: Problem-solution

"How long was I resting again?"

Volume now has interval timers. Set your rest, focus on your form, we'll tell you when to go.

#gymlife #strengthtraining

Variant 3: Casual/Building in public

Just shipped rest timers to Volume.

Small feature, but I've wanted this for months. Sometimes the simple stuff makes the biggest difference.

What's a small feature that made a big difference for you?

#buildinpublic #indiedev

Variant 4: Direct/Short

Rest timers are live in Volume.

Track your lifts. Time your rest. See your gains.

volume.app

Ideas Generation (--ideas)

When user runs /post --ideas volume :

• Read recent git history:

git log --oneline --since="2 weeks ago" | head -20

Identify postable updates:

• New features

• Bug fixes (if significant)

• Milestones

Pull from brand profile topics:

• Domain content ideas

• Evergreen topics

Output ideas list:

POST IDEAS FOR VOLUME (Week of Jan 20)

From Git History:

1. "Shipped interval timer feature" - Feature announcement
2. "Fixed chart rendering on mobile" - Could mention improved mobile experience
3. "Added 50 new exercises" - Library expansion

From Brand Topics: 4. Strength training tip: Progressive overload basics 5. Gym culture: Rest periods and why they matter 6. Motivation: Celebrating small PR wins 7. Behind the scenes: Why we built the timer feature

Recommended mix: 2 product updates + 3 valuable content this week

Output Format

─────────────────────────────────────────────────── POST OPTIONS FOR: Volume - Interval Timer Launch ───────────────────────────────────────────────────

OPTION 1 (Feature-focused): New in Volume: Interval timers for rest periods.

No more watching the clock between sets. Set your rest time, get notified when you're ready.

#fitness #strengthtraining #volumeapp

───────────────────────────────────────────────────

OPTION 2 (Problem-solution): "How long was I resting again?"

Volume now has interval timers. Set your rest, focus on your form, we'll tell you when to go.

#gymlife #strengthtraining

───────────────────────────────────────────────────

OPTION 3 (Building in public): Just shipped rest timers to Volume.

Small feature, but I've wanted this for months. Sometimes the simple stuff makes the biggest difference.

What's a small feature that made a big difference for you?

#buildinpublic #indiedev

───────────────────────────────────────────────────

OPTION 4 (Short & direct): Rest timers are live in Volume.

Track your lifts. Time your rest. See your gains.

volume.app

───────────────────────────────────────────────────

Account: @MistyStepLLC (from brand profile) Character counts: 1) 167 2) 148 3) 201 4) 75

Thread Generation (--thread)

For larger announcements, generate a thread:

/post volume "launched v2.0 with charts, timer, and exercise library" --thread

Output:

THREAD: Volume 2.0 Launch (5 tweets)

1/5 Volume 2.0 is here.

6 months of work. Completely rebuilt from scratch.

Here's what's new:

🧵

2/5 📊 Progress Charts

Finally see your gains over time.

Track any exercise. See your 1RM progression. Know when to add weight.

3/5 ⏱️ Rest Timers

Set your rest period between sets. Get notified when you're ready.

No more watching the clock. Just lift.

4/5 📚 Exercise Library

50+ exercises with proper form guides.

Don't know how to do a Romanian deadlift? We've got you.

5/5 Try it free at volume.app

Built for lifters who want to track progress without the complexity.

#fitness #strengthtraining #volumeapp

Content Mix Guidance

From brand profile, respect the mix ratio:

• ~30% product updates

• ~70% valuable content

When running --ideas , suggest accordingly:

• If last 3 posts were product updates → suggest valuable content

• If no product posts recently → suggest a feature highlight

Without Brand Profile

If no profile exists, generate generic posts:

• Use neutral professional tone

• Skip product-specific hashtags

• Note: "Run /brand-builder to create on-brand content"

Related Skills

• /brand-builder

• Create the brand profile first

• /announce

• Full launch announcement (more elaborate)

• /social-content

• Existing skill for content strategy

• /copywriting

• Existing skill for marketing copy